Jayesh Rambhia

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Vision for Inclusive Growth The All India Plastics Manufacturers' Association, established in 1945, 67 years strong, not for profit association serving Indian plastic industry. AIPMA has head office in Mumbai & branches in Delhi, Chennai, Bangalore & Kolkatta. Through affiliated regional & product specific associations we reach 22000 plastic processors across India. It is largely managed by industry entrepreneurs working on honorary basis with support of professional staff. Following is real life story of what can an association do in a year.

Change Nazar Badlo Nazare Badlenge Soch Badlo Sitare Badlenge Kashti Badlne Ki Zaroorat Nahin Dishaye Badlo Kinare Badlenge Poet has captured beautifully Jayesh Rambhia AIPMA

Change your search & you will see new possibilities Change of attitude will change future Change direction & destination will change.

With change in time we have to rethink about changing needs of industry & redefine role of association. Mindset Currently India is processing 8 Kg plastic /head/year. International average is 28 Kg. Five year plan target is 20 kg per head per year by 2020. This means, Indian plastic industry needs to grow 2.5 times in next 8 years. Consumption is growing faster than industry & is being captured by Chinese imports. AIPMA needs to help industry to be able to match & en-cash growth in consumption. We decided to FOCUS AIPMA on Inclusive Growth. India will have largest work force in the world; we need to create productive jobs to give them opportunity to fulfill rising aspirations.For safe society, growth needs to be inclusive. In world Bank ranking of ease of doing business: India is at 132 places out of 183. As association we should make it easier for processors to do business. Strategy & Plan for Growth China processes 56 million tons of plastic, India 8 million tons. China's growth in a year is almost as much as our total capacity. Chinese imports have captured 25% finished goods market & is growing fast. AIPMA instituted a study to see reasons for strength of China & how can we catch up. Dr. Radhakrishnan Pillai author of Corporate Chanakya volunteered & helped us with strategy for free in the larger interest of country. FDI: with foreign direct investment, China also got technology, management, product designs, marketing network from USA & EU investors. This made China strong in Exports, generated jobs, revenue & made China superpower. Indian industry needs FDI to be able to capture the growth in consumption. Long term vision: China is ruled by 26 politburo members. They have vision for growth of country as a whole and can make long term plans. They are not restricted to deliver quarterly profits to shareholders or think only for a department. China has given policy preference for processors to grow. Material, Mould, Machine makers grew as processors grew.


What's good for country in the long term is good for all stakeholders. Constraint Analysis: Growth of sector is not matching growth in consumption. We did Constraint Analysis to prioritize area where we can Act to deliver results. Master Plan: Based on constraint analysis and Chanakya strategy learnt in China, keeping holistic long term vision, we created a master plan to promote Growth. As entrepreneurs we believe in action & started working the plan immediately.

Successful initiatives AIPMA Plastic Parks Constraint: India is densely populated; there is demand for land from agriculture, industry and citizens. Proper infrastructure is available only in pockets. It takes time & efforts to get permissions. Major portion of industrial investment is absorbed by land. Search for suitable land with clear title is challenge. Infrastructure and corruption are barriers to attract FDI. Plan: We undertook the mission to make strategically located industrial lands available with all infrastructure and single window clearance to entrepreneurs at discounted price, direct from state Governments. Result: West India: In Dahej, Gujarat 100 acres have been disbursed to members. Dahej has port and is going to be world-class manufacturing hub. Sanand Gujarat: 240 acre AIPMA Industrial Zone very close to Tata, Maruti, Peugeot and Ford plants is suitable for auto component sector. South India: Karnataka 100 acre at Narasapura near Honda plant Close to Bangalore.

Mr. Jayesh Rambhia, President & Mr. D.V. Sadananda Gowda-Chief Minister of Karnataka North India: 225 acres near Kanpur in UP near Gail Pata plant. Mr. Jayesh Rambhia, President addressing the audience

President & other offcials during the GIM 2012 exhibition

This project has blessings of CM Mr Akhilesh Yadav, who is focused on development. AIPMA is planning to form cluster and setting up common facility centers to facilitate smooth running of industries. AIPMA plans to enlist common suppliers to get best value for building factories. AIPMA is instrumental in getting state governments to declare Plastic parks totaling to nearly 1000 acres, some more are in process. This will create revenue of over 30000 crore per year, Signing of MOU in UP near GAIL Pata Plant generate direct and indirect employment for 500,000 and attract investment opportunities of about 10000 crore in plastic sector. A Group Photo during signing of UP MOU

Fast Track Finance: AIPMA has signed up with SIDBI for getting easy access to finance.

Term loan Up to 2 crore in 2 weeks and up to 10 crore in 4 weeks. This loan is also available to finance purchase of required industrial lands. This will be absorbed by applicants to our plastic parks. President presented growth story in Plastic sector to 15 fund managers in conference organized by Motilal Oswal. This gives opportunity for attracting bigger equity finance in plastic

AIPMA Signu MOU with SIDBI


sector. Manpower: Shortage of manpower is hampering growth of industry. President Mr. Rambhia, presented innovative proposal for MNAREGA: to be routed through industry. It is well appreciated at FICCI & CII .This proposal when executed will make manpower easily available to industry and also get govt support for training MNAREGA workers in industry. AIPMA Placement Cell has data of over 5000 CIPET trained students ready to join industry. This database will be available online for you to hire talent. To include physically challenged in industry, we started a special cell. AIPMA Network for Growth: FDI has made China stronger. AIPMA planned to be bridge to connect Indian plastic industry with global opportunities. To strengthen processing sector to fight rising imports we need to partner with world. International: AIPMA has signed MOU with Society of Plastic Industry in USA, British Plastic Federation, ASSOCOMAPLAST Italy & European Plastic Converters: federation of 50 European national and product specific associations in plastic industry. MOU covers opportunity to attend events, share market info , support members to increase bilateral trade , barter of publication space , supporting Plastivision India etc. Benefits of MOU with ASSOCOMAPLAST: 19 processors from Managing committee have been sponsored to visit Plast Milan Show and were present during Plastivision launch presentation done in Italy. We also signed agreement to create Italy pavilion at Plastivision with ASSOCOMAPLAST.

Signing of MOU in Italy

Mr. Jayesh Rambhia President addressing the audience during Milan Plast, Italy

AIPMA Office Bearer during Milan Plast, Italy 14 AIPMA members sponsored by ASSOCOMAPLAST to be trained in Italy for advance injection moulding techniques. Waste Free Ocean is initiative by EUPC to Save environment & AIPMA has launched it in India.

AIPMA Launch 'Waste Free Ocean' in India an initiative by EUPC to Save Environment

Our trade shows would be richer in exhibitors and visitors due to these MOUs. It would also benefit our land banks.

AIPMA now exhibits in all major plastic trade fairs worldwide to showcase Indian plastic industry and display Opportunity India. We have done free catalogue show for exhibitors of Plastivision Arabia worldwide. FAKUMA Germany, Euromold Germany, Koplas Korea, Saudi Plast, IPF Japan, Burma and NPE show USA had AIPMA booth. India network: We value relations & our connect with all stakeholders were strengthened. DCPC, State Governments , CIPET, MSME, UNIDO, CII, FICCI, ASSOCHAM, CPMA, Regional Associations and members our connect is more frequent and better.

President in various International Exhibitions

We now have excellent relations with state governments in Gujarat, Karnataka, UP, Punjab & MP. President at CII Association Council Meet in Delhi

President Mr. Jayesh Rambhia at the Launch edition of Poly India, 2012

FICCI organized Polyindia & conference on plastic at Chandigardh, during inauguration AIPMA was given


an opportunity to present industry issues. AIPMA President has been appointed in FICCI panel for petrochemicals sector. MSME Development institute supported Plastivision Arabia. SME Chamber of India Mr Chandrakant Salunke organized Banking Conference & gave AIPMA stage to present Plastic sector opportunities. AIPMA President was key note speaker in Congress of Associations, Indian exhibition organizers association, Session chairman in Film conference by CPMA. AIPMA President been invited as guest of honour at Kerala ,Rajkot , South Gujarat & Pune Plastic Manufacturers Association, Fountain Pen Manufacturers Association. National Center for Quality Management, Bombay Industry Association, and Bombay Chamber of Commerce has done joint program with AIPMA. Plastindia, OPPI, GSPMA, Bombay Management Association, IMC, ASSOCHAM, CII, Indian Institute of Packaging, events have been attended by AIPMA Office Bearers. AIPMA is also improving its domestic reach by making regional panels. Karnataka and MP panels have been formed & chairman appointed.This will make AIPMA initiatives reach ground level. More states will be added in future. Today in mobile world, one is only as good as your network strength. AIPMA now has super strong network. AIPMA Trade Shows: Trade shows are cost effective marketing tool for members & also exposes industry to new technology. Plastivision India is now amongst world's top 10 plastic shows. In 2011 it had 1000 exhibitors from 17 countries spread over 53000 sq meters, 100000 business visitors. Plastivision India 2013 will scale new heights under leadership of Mr Raju Desai.

PLASTIVISION ARABIA Plastivision Arabia - PVA is first international trade show to be launched by Indian Association. It was major transformation from being a nodal agent for foreign trade fair to be joint organizer of trade fair where brand belongs to association. Plastivision brand is now recognized worldwide. Partner for this show are Expo Center Sharjah

Deputy Ruler of Sharjah - Shaikh Abdullah Bin Sultan Al Qassimi inaugurated the exhibition in presence of the Indian Ambassador to UAE. Mr. M.K. Lokesh, Director General o Expo Centre in Sharjah Mr. Saif Mohammed Ali Midfa, AIPMA President Mr. Jayesh Rambhia among other Officials. exhibition arm of Sharjah Chamber of Commerce & Industry. With 150 exhibitors from 19 countries, 7000 visitors from 66 countries, most live machines on display sold, majority of exhibitors showed desire to participate in 2014 edition of show. It's successful. It was great to see flags of India and AIPMA hoisted in foreign soil. There were several new features introduced in trade fair for the first time such as Consultants Clinic, Placement cell, Product design and innovation Pavilion from IIT, Business opportunity Pavilion, Trade show promotion kiosk: will set new trend.

Mr. Jayesh Rambhia - President AIPMA, Kenyaplast is launched in partnership with KMG. and will make it easy for Indian SME to enter addressing the audience during African market. Kenya plast delegation will touch about 50 delegates. Kenyaplast 2012, Mumbai Launch.


Addition of 2 international Trade shows are new wealth created for AIPMA. Profits from trade fairs fund association initiatives to support Industry. UNIDO-AIPMA Technology Upgradation initiative: AIPMA has partnered with UNIDO-ICAMT: International Center for Advancement of Manufacturing Technology, for making industry competitiveness by improving processes, systems and technology. This program is funded by DCPC & Supported by CIPET. A gap analysis of selected units was done and constraints to growth identified. Through regular visits by UNIDO appointed expert action-plan for growth was created. Overall Equipment Efficiency When UNIDO measured OEE, we were shocked to see that it was below 50% in most units. Once monitoring started Operation efficiency of units have started improving because of intelligent guidelines by UNIDO Experts. Energy efficiency effort to reduce power consumption during moulding has started under this initiative. Mould Change in 10 minutes: successful implementation of technic to change moulds in 10 minutes based on Toyota way. All learnings from AIPMA-UNIDO initiatives are shared with the entire industry through seminars, plastic news and website. Benefits from this program will reflect on profits of our members. Delivering benefits to industry has bought AIPMA closer to members. UNIDO supported Plastivision Arabia and UNIDO pavilion was biggest at the show. Business@AIPMA AIPMA connected members to Kraft Cadbury for sourcing promotional toys in huge quantity. Tenders: 50% of all business comes from Government entities through tenders. AIPMA is now arranging to capture & disseminate by email, national & international Tenders to members at very affordable rates. Meet the Market@AIPMA initiative was with The All India Toy Manufacturers Association had about 20 distributors from Western India meeting as many manufacturers at AIPMA. Power of Group Purchase: Unlocked An ounce of practice is worth more than tons of preaching. : Mahatma Gandhi Insurance: By MOU with National Insurance & Alliance Insurance Brokers AIPMA members can get huge discount insurance premium. Due to collective bargain small entrepreneurs will get same rate as corporates. To get quote email copy of your policy to AIPMA. Actual benefits received by members will be reported next year. Mobile: Vodafone to Vodafone talk free is being offered for AIPMA members in their circles. Going forward more items will be added to above list. Money saved is money earned. Indian plastic industry Directory Online: We met Mr. Shrikant Kumar Jena, minister of state, department of chemicals and petrochemicals to report AIPMA activities. He encouraged us to create Indian plastic industry


database available online to help sourcing of plastic products for exports and domestic markets. It is a mammoth task and we are collecting database.Do send your details to AIPMA. Learning@AIPMA 12 seminars were organized for members of AIPMA during the year in co-operation with UNIDO ICAMT, National Center for Quality Management, MSME Service Institute, Bombay Industries Association, Assocomaplast, Indo Italian Chamber of Commerce, Bombay Chamber of Commerce and Industry, Reliance Industries Limited, Gail. We are arranging webcasting of next seminars to benefit members. Saving the Environment: AIPMA has signed MOU with Waste Free Oceans in Brussels to collect floating waste in waterways. AIPMA has signed MOU with SPI,USA for Operation Clean Sweep to prevent any wastage of plastic granules during processing, The slogan "Plastic serves, Littering Pollutes" suggested by me in our interaction is accepted, used and popularized by major raw material manufacturers, DCPC. Green Pavilion & Plastic Is Fantastic at Plastivision Arabia was well appreciated. We also rose to challenge and AIPMA opposed Karuna society plea in Supreme Court along with Plastindia, OPPI, state associations from Gujarat, Karnataka, Kerala, Tamil Nadu and Calcutta, about 17 associations in all with AIPMA leading the way.


We have put permanent Green Pavilion display on ground floor at AIPMA for benefit of media, students & visiting dignitaries. AIPMA@Plastindia : To make all AIPMA initiatives reach members, we had bigger booth at Plastindia. Our booth was done well, was appreciated for look & projected strength of AIPMA. AIPMA booth at Plastindia was inaugurated by Mr. Jose Syriac, Sec DCPC in presence of Jt Sec Mrs. Neelkamal Darbari. Mr. Ashok Goyal President of Plastindia Foundation unveiled AIPMA directory. Unfortunately due to bad location in hanger & no signage, few visitors could reach founders

pavilion & hence huge opportunity was lost. Plastivision Launch & AIPMA get together at Plastindia was well attended by members , our trade partners from around world, leaders of various other associations, major raw material manufacturers etc. Reliance industry President Mr Warren Wilder was Chief Guest. AIPMA honored Mr Vajubhai Vaghasia & Mr Mahendra Patel at this event. We also launched Waste Free Ocean film at this event. Thanks to Reliance for supporting the event. Event was mega success. Plastindia delegation had 123 delegates AIPMA Delegations: Chinaplas : This year we took 105 member delegation to Shanghai led by Jt Secretory Mrs. Neelkamal Darbari. We conducted a talk by Dr Radha Krishnan Pillai of Chanakya fame, what only association can do and no travel agent has done. Delegates enjoyed benefits of his wisdom. Plastivision Launch & AIPMA day at Chinaplas was celebrated with good attendance and we had Mrs. Neelakamal Darbari , Mr. Warren Wilder, President Reliance, Mr. Stanley Chu. organizer of Chinaplas , President of China plastic Processors Association. Plastivision Arabia delegation attracted 175 delegates.


This delegation was recognized for support by MSME thanks to Mr. Ambhore, director of MSME development institute. Plastics News: AIPMA's monthly magazine Plastics News in now also converted to soft flip page format copy and is available on our website. A link is being emailed to database of 1 Lakh across world. Increased circulation and reach of readership has added value to our publication. Mr. R K Agrawal our VP North has also started a weekly online AIPMA publication with interesting reading and latest developments. We have formed and updated several websites: Plastivision India, Plastivision Arabia, Kenyaplast have independent websites.AIPMA facebook page is created. Our websites are now tracked to see number of visitors, their origin etc. We are pleased to see that we are attracting attention worldwide. We have increased hard copies circulation 5 times to make benefits of AIPMA programmes reach to industry & add value to our advertise revenue. We have also unlocked media value by bartering space in our magazine with foreign magazines getting free publicity for our events worldwide. With several associations like OPPI, IPI, GSPMA we have bartered magazine advertise, making AIPMA initiatives reach to wider audience. We have also appointed Italian ad agent for getting ads in magazine from Italy. Inclusive Growth: As Gandhiji said whats good for weakest is good for entire society. We have tried to make it easier for smallest of members to benefit from AIPMA activities. To make sure that benefit of all our efforts reach masses we have paid special attention to small and tiny sector. In our Plastic Parks we are creating small industrial units measuring 250 sq. feet onwards to cater to this sector. In our trade show PlastiVision India we are giving 1 meter panel stands. Catalogue show in trade shows abroad will benefit make export marketing affordable. In plastics news also we are started classified ads in smaller size too. Most of our seminars are either free or very cost effective. With webcasting this benefit will reach members across India. Small companies could participate in Plastivision Arabia show due to affordable price & UNIDO support. 2 first time exhibitors got joint venture inquiries, we arranged for free legal consultation on same day. Directories of several trade shows worldwide, magazines have been placed in our library. Membership form has been reduced from 10 page to 1 page and is now available online. All members have been sent a managing committee contact booklet, so they can get better access to AIPMA service. AIPMA Incubation Center: To facilitates new entrants & members we are planning to start incubation Center at AIPMA in cooperation with IIM Ahmedabad. For growth stage companies we were able to get access to ACCENT programme by Mr. Harsh Mariwala of Marico industries. ACCENT is social personal initiative by Mr. Harsh Mariwala to help growth of entrepreneurs. 6 AIPMA members have been inducted into ACCENT. AIPMA MSME Cell: Ministry of MSME has several schemes to benefit industry but SME are too busy to take advantage. AIPMA has created MSME cell under leadership of Mr. Raja Shah to make it easy for members to benefit from scheme. Mr. Ambhore director MSME mumbai, himself conducted MSME seminar at AIPMA. We are planning more seminars in several states to make members aware about MSME schemes. Plastivision Arabia show was approved for support by MSME. AIPMA Brand Value: Value of Brand surpasses that of all solid assets combined for most successful companies. Due to experience of dealing with Disney & Brand Guru Jagdeep Kapoor , I understand how to create and leverage brand value. We have invested in creation of stronger brand for AIPMA. With our own national and international trade shows, our MOU with international associations worldwide, Our Plastic parks, participation in major trade fairs worldwide media barters , several initiatives to benefit our members : now AIPMA is recognized in India and abroad , as a dynamic industrial association. If AIPMA was listed company, our shares would have skyrocketed. As finance market immediately responds to current profits and potential profits. We believe, we have redefined role of association and brought Growth of Plastic industry as focus of association activity. It has made association activities more relevant to industry and members.


We represented might of Indian plastic industry and started getting rightful place at head tables and front rows worldwide as honour for Indian plastic industry. AIPMA has grown tremendously in stature. Money: It is fairly usual at AIPMA to give more to members than what association charges. Historically AIPMA is making surplus only during major trade shows years. Money has been invested wisely for growth of industry & will have positive impact on growth of industry for years to come. We wish more support from industry to scale up Agenda for Growth. Advocacy: AIPMA constantly is touch with Government and all major stake holders to present industry issues and seek change of policy for growth of plastic processing sector. Plastic as Core Sector: I represented to Mrs. Neelkamal Darbari, Jt. sec DCPC that plastic industry is major enabler for growth in agriculture; auto industry, FMCG, white goods, processed foods, electrical, retail industry etc. and she proclaimed that it's almost becoming Core sector industry. I appreciated her insight and encouraged her to make a public announcement, which she did at FICCI seminar at Chandigarh. We must latch on and keep demanding, it would take few years, but once plastic is officially recognized as core sector industry, government policy support would increase. Cost of interest & electricity will decrease.This change is fundamental. Secret of Success: It seems like miracle that largely SME entrepreneurs doing honorary work in association with limited resources and time could make this humongous scale dream happen. List of tasks done is limited but satisfying; this has sparked off change in mindset, direction, focus and scale: which will change the future growth path of association and industry. We have done several path breaking - disruptive innovations to make it possible to achieve a lot using minimal resources in short time. Nishkam Karma as in Gita: Selfless service by entire team is secret behind God's grace and success of our tenure at AIPMA. Only due to hard work of a hugely dedicated team, guided by seniors at AIPMA, we have been able to achieve so much in such a short time. We were lucky to be riding on shoulders of giants, who have come before us and done great service to industry. Thanks for Trust To boldly go where no man has ever gone before: Star Trek Star Trek has been popular show and we took slogan seriously. We have done several first time initiatives with risk & no short term gains, which were fully supported by managing committee with budgets as required. We thank AIPMA members & managing committee of AIPMA to put so much trust in our vision and give us free hand to do so many changes in such an established and old institute. We thank DCPC, state governments, various associations, Reliance Industries, Gail India , machine makers for timely help & support for progress made. We are lucky to have several past presidents who are still holding various positions of responsibility to guide young team. If we plant wheat, we can harvest in a year, Mangoes take time to grow. We have dared to plant Mangoes, result may not reflect immediately in AIPMA balance sheet, but it would reflect as profits for our members and plastic sector for years to come, making our country stronger. It will also take AIPMA to new heights in years to come. This year has transformed AIPMA and myself. I have thoroughly enjoyed the change. We dedicate this year to our fellow Indians. Jayesh Rambhia Jayesh@premsons.biz


GOVT POLICY REPRESENTATIONS: To benefit growth of processing sector we have suggested government following policy changes. Profitability Plastic processing profits are squeezed out due to high input costs and greater competition with imports. India becoming high cost compared to ASEAN. In plastic processing industry , Machine Capacity utilization is below 50%. This is hampering new investments in processing sector. Core Sector Industry Status As Plastic is enabler for modern agriculture, packaging, automobile, infrastructure, healthcare, consumer durables, FMCG ,electricals and several other sectors, it should be accorded Core Sector industry status. This will see better policy support & lower cost of capital , power etc. This will open future growth path of industry. Ease of doing Business World Ranking On World Bank index for ease of doing business India is ranking 132 out of 183 countries listed .Just above Nigeria. Pakistan is 105. Based on experience we would rank even lower for ease of running SME industry. A ministry / secretary should be empowered to improve this rating & made responsible for results next year. Only when it is easier to do business new factories will be set up & industry will grow. This is also important to attract FDI. Attracting domestic investment into industry is as important as FDI. Mindset Entrepreneur creates jobs & revenue. He should be respected & supported. Criminals are considered innocent till proved guilty. Most laws for running SME industry , consider it responsibility of entrepreneur to prove his innocence. This mindset needs to change to encourage entrepreneurship. For example : if buyer defaults on making payment & also not give C form , seller has to pay Central sales tax with penalty, to government. This is not just & fair. It is against principal of natural justice. Power Industry should get preference in power supply. Industry should not be made to pay for power subsidy to agriculture or consumers. Custom & Excise Tax breaks for retrofitting of injection moulding machines with servo motors to upgrade industry and save power. Clusters should be allowed to buy power from energy market & wheel it with existing power supplier. currently this is only available only to large sector. Captive power production should not be taxed & if taxed , it should be Vatable. Labour MNAREGA scheme should be routed through industry. This will benefit industry , worker , tax payers & govt , detailed report is with AIPMA. SME is developing skills and for each new worker trained , they should get support under skill development fund. Workers should have option to invest in provident fund or in mutual funds , giving better returns. Workers should also have option to opt out of insurance scheme by state & take mediclaim from private companies. Consumption Growing faster than industry White goods growing at 15% ,auto 12% Plastic consumption is growing faster at around 20% Indian Growth being captured by Chinese Plastic content of all imports should be studied Organized retail shelves : China dominates local sourcing condition not being enforced China Strength: FDI: Brings in capital , technology , market ,management Holistic Vision : Processors get priority in policy. Level playing field for Indian processors needs to be given in cost of land , capital , power & policy. Improving Demand It should be mandatory to use plastic furniture in place of wood for all govt procurements. Plastic windows, plastic pipes, plastic doors should be mandated in national building code. All agriculture products of plastics like , mulch films , canal lining , green house films should be subsidized on same basis as drip irrigation , it saves insecticide & fertilizer , which are already subsidized and protects environment. Such Hi-tech use of Plastic product applications in modern agriculture has given Gujarat 10% agriculture growth. Jute is being imported from Bangladesh & has been given protection by act to be compulsorily used in agri packaging. This is regressive. Such protection is harming farmers , consumers, industry & country.


Imports Under invoiced cheap Chinese imports of finished goods are growing very fast. Import of plastic finished product should be closely watched for under invoicing. Apart from import of plastic products , they also come as parts of imported auto , appliances , gadgets , packaged commodities etc. Import watch cell should be started and minimum value of plastic goods should be declared, China has captured about 25% market in plastic products. Exports Export of value added products should get more incentives compared to raw material export. Current incentives are not encouraging Export growth in finished products by quantity ( tonnage ) should be monitored for Better focus. Plastic Export Promotion Council should be under DCPC as many other councils are under their parent ministry. FTA Asian Free Trade agreement has made it cheaper to import finished goods compared to raw material. In India we pay higher cost of land , capital , labour , power etc. compared to some ASEAN neighbours. So industry does not have even ground for competition.This should be addressed. Sustainability End of life solution to use plastic waste in road making and railway furnaces should be made compulsory. This will increase scrap cost and reduce environment problems Negative image of plastic is attracting higher tax & low govt policy support & deters investment Image of Industry Plastic is being hammered for environment , when in reality only thin polybag is an issue. Industry and govt should actively defend image of plastic industry. ICPE funding should be strengthened Imported goods have better image & are fetching better price. They have captured shelf space in organized retail. Brand India need to be promoted in India. Taxation Plastic makes life affordable for poor. It saves fuel ,water, environment in most applications. It should attract lower tax in GST regime Excise duty should be waived for consumer goods Export incentives should cover all taxes Delta between import of raw material and finished goods should be raised for level playing field. Duty on Naptha & feedstock for polymers should be brought down to zero. Anti Dumping Anti-dumping duty on industrial inputs such as PVC and injection moulding machines should be removed. PVC raw material is attracting anti dumping but PVC goods are being imported without any additional duty harming processors. This is possible only when all of us: Processors small and big, Raw material manufacturers, machine makers, government, association all stakeholders realize that when India wins ,we all win. Raw Material Frequent price fluctuations are hurting processors, maximum 2 change per month policy need to be followed , as agreed by raw material manufacturers in past. Availability of certain grades is problem due to zero inventory policy by polymer manufacturers. Plant shut down calendar should be staggered and be published in advance, intimating industry. China has well understood that when plastic processors grow , polymers and machines manufacturer grow automatically. We may need to make some sacrifices in short term, but our future is brighter when we are together. Fragmented vision will not help us to grow. Import of plastic scrap is allowed in China,it reduces average plastic material price for processor and China could capture world market for plastic products. Like soda in scotch improves sales of scotch , scrap in virgin material will help grow polymer demand. China raw material manufacturers & machinery sector have grown as well , as pie is grown much bigger. Representatives from Plastic processors association should be inducted in management of PSU polymer manufacturers as Customer representatives , to ensure better connect with industry & PSU. Jayesh Rambhia AIPMA


Plastic News October 2011 Issue Dear Members Being elected President of The All India Plastic Manufacturers Association I am overwhelmed. It is huge honor & responsibility. Your overwhelming support & strength of our team has given me confidence to accept challenge. It is huge change, from being entrepreneur to leading industry association. Shifting Focus solely from personal gains, heart expands to enjoy larger good: “Bahujan Sukhay Bahujan Hitay”. Through years of giving service while climbing ladder in managing committee, we are groomed to expand our vision by senior leaders of team. Also through years I have enjoyed seeing team of SME entrepreneurs working together selflessly & achieving stupendous success. Plastivision India becoming 5th largest Plastic trade show in the world , Plastivision Arabia agreement with Sharjah Chamber of commerce , 200 Acres of land at Dahej : are nothing less than miracles due to “Nishkam Karma” - selfless service. It gives tremendous pleasure to entire team. When we give away our time & serve industry for larger good, we do get satisfaction & goodwill of entire industry. It is also learning & growing experience to work with such large & diverse team. When association work well & benefits industry. Employment grows & makes our India stronger. It also improves lives of millions of workers in our industry. I have seen Power corrupting Minds, I was concerned. A saintly neighbor advised to accept power as Gods “Prasad” & do selfless service humbly to experience joy. I would do my best to deserve the post. Thank you all. Through thumping majority you have shown your preference for Performance. We promise to continue to focus on delivering Performance. AIPMA is Catalyst to Growth of Plastic Industry. AIPMA is run by entrepreneurs just like yours, well supported by professional staff. Being in industry ourselves, we know constraint to growth of industry. Being 60? Year's strong association, AIPMA has experience, teamwork & connects with Government to make a positive contribution to industry. Through Plastic News, Website www.aipma.net we will keep reporting result of our efforts. During year ahead we will be focusing on making positive difference in each department of your business. We would also strengthen association to serve changing needs of industry more efficiently. We will keep Positive Attitude, Perform to Serve & Focus on growth of industry. Being entrepreneur in SME is lonely battle. Boss is at top & has company of few. But when we gather at AIPMA our strength multiplies. You are welcome to join us by email, letters or in person, attending AIPMA events. Do participate & respond. That will keep game interesting. Your suggestions & comments are welcome. November 2011 Issue Manpower Constraint to Manufacturing Growth in India Current labor issues: Severe shortage of availability of manpower is hampering working of industry. Skilled, unskilled and semi skilled manpower is simply not available across country. This shortage is most severe in the April to June period. Results of the shortage: Thousands of machines are not working to capacity as operators are not available. Exporters cannot fulfill orders in time. Wages have increased drastically putting competitiveness under pressure. Even at higher wages availability of manpower is issue. As old machines are not working to full capacity new machines are not being booked. This affects capital goods industry too. This slow down is affecting profitability & actual growth potential of industry. This also has impact on government revenue collection. Labour shortage rises Risk to life and property, affecting quality of service delivery in all walks of life This is not limited to plastic factories, but extends to most walks of life. Shortage of nurses in hospital puts life of patient in danger due to inefficient service. Bad quality of work by electricians are causing short circuits & fires. Bad quality of work by drivers are causing accidents.


Shortage of staff in government services, police force, army, railways is as sever. Government has option of raise wages & taxes too unlike private sector. Cause of the issue: India is home to world's second highest population, Which makes the labour shortage contrary to common belief. Major reasons for the same seems to be: The Mahatma Gandhi National Rural Employment Guarantee Act 2005 Context of MNAREGA: Even when the spirit behind scheme was positive, the scale it has taken is equivalent to Rs 40000 crore per year, has absolutely unparalleled effect on labour market. It has hugely reduced migration to industrial areas. What's more is this 40000 crore is the salary of low productivity. With average 2 persons in household working under scheme getting about Rs. 40000 per year on average & doing some odd jobs during rest of year, along with subsidized rates for food products available in rural area , poor illiterate person in villages are just able to survive and do not aspire for better jobs leading to prosperous life. MNAREGA scheme gives minimum wages and de-motivates the workers from rising to higher level of training for better jobs which is a drain on economy. MNAREGA is social safety initiative & is not suitable for long term employment as it has following limitations. Workers are not given modern tools or industry quality management to enhance value of work output. There is no skill improvement or training No chance of promotion. No insurance, health benefits, savings or pension benefits. Value of work output is not worth the input. Innovative Solution : If MNAREGA scheme is diverted to SMEs as incentives to employ more people. SMEs would add their own funds & instead of 100 days , employment would last 150 days or more. Worker's benefit: This will result in much better quality of work; workers would be better trained & would be able to rise to higher wage standards within few years. They will get facilities and benefits such as insurance, job security , training , a chance to progress , health benefits & all perks of job in industry besides the status & satisfaction of doing high value work. As many industries are located in rural areas, it is not difficult for rural folks to come & work there. Industry benefit: It would make our industry grow faster. Will make SMEs more competitive & increase export. This will also increase tax revenue because of higher industrial output. As private industry has machines, infrastructure & management there will be higher value addition to work compared to what is currently happening in MNAREGA scheme. How it can be implemented: Just giving tax credit, which can offset direct/indirect tax liability propositional to number of new workers employed instead of any actual money disbursement making the implementation of such a proposal much easier. To begin may be part of MNAREGA funds can be routed through industry & if successful, allocation can increase in next year's. Benefit to Citizens Increase in production & taxes will offset & make this scheme almost revenue neutral saving taxes & let people spend that money to fuel domestic consumption & support growth. The Urgency: As five year plan is under preparation, such major change needs urgent action. National Manufacturing Policy is envisioning increasing share of manufacturing from 15% to 25% of GDP by 2025. For this industry has to grow much faster than GDP growth which can only be driven through greater productivity in the industry. China has grown stronger by supporting its manufacturing industry. In China manufacturing is nearly 45% of GDP. Consequences: If unchanged MNAREGA will alter work culture in our country. It will grow each year with larger drain on taxes. Labour shortage will force industry to automate production & add higher value to product making products costlier, adding to inflation. Foreign Investment in manufacturing will find new low cost destination like Vietnam, Bangladesh. Changes if implemented as suggested can make India manufacturing & sourcing hub. Our economy stronger & country mightier. I have presented this solution at AIPMA, FICCI & CII events & idea was well appreciated.


December 2011 Issue Strategy Wins If you see old movie of 70s or 80s, one rich villain in village is blamed for poverty of entire village. Vision is that prosperity in this universe is limited. If one gains other has to lose. This gives rise to jealousy, fear, hatred & competition. This is Red Ocean Strategy. Other concept is Universe has immense prosperity for all .If it's your turn today, I can work & achieve my dreams too without harming you. This is Blue Ocean Strategy. We can bring in innovation & expand market instead of just price competition. Choice is ours; one can perceive reality as per our belief. Such choices change the route in life. Strategy is so powerful that they work across lands, time & cultures. For example, “Art of War� is book on war strategy written by Sun Tzu, Chinese Chanakya. It has survived centuries; it is popular from Japan to USA. It is used in Business, politics & football. A must read for all major decision makers. China has based its growth on brilliant strategy. For example, China has underpriced Coal. This reduced cost of thermal electricity. Coal is major cost factor for steel refining. So Chinese steel is cheapest, allowing them to make Cheaper automobile. Exporting these automobiles & other goods they could gather enough wealth to buy coal mines in Africa & Australia. China captured entire value chain within country & generated employment for masses. China used cheaper manufacturing to attain world dominance. It needs vision & wholesome thinking encompassing welfare of entire nation. Can we copy Chinese strategy? In Indian economy thinking is compartmentalized by departments & profit centers. Commerce ministry proposes for export promotion & finance ministry just focuses on revenue generation: as if they work for different masters. Polymer manufacturers & processors are not thinking together as one industry. Who is thinking for country as a whole? Industry as a whole? If India wins, we all win. In India, Naptha is taxed, Polymers are taxed by anti dumping duties, injection molding machines are under anti dumping duty, Plastic products are taxed at higher rate, industries pay higher charges for electricity, so plastic products are expensive. Plastic processed goods export has been stagnant for past several years. Plastic Polymer export is growing. Benefit of Value addition in export is lost. Plastic processed goods if made cheaper: It would mean Similar effect as cheaper Coal in China. Higher export of plastic goods, higher consumption of polymer in domestic market. Lowering of inflation, lowering of interest benefiting all. Cheaper Packaged food, FMCG, appliances, small cars can compete internationally. It will generate employment for masses, promote export, create higher revenue growth due to entire value addition being captured within country. It will improve countries balance of payment situation. If percentage of taxes on plastic are reduced volume growth will generate more revenue. It will make India manufacturing giant. Plastic is important component of industry. It's as basic as chemicals or steel in past. Similarly within our companies each partner, workers, managers sometimes have their own agenda. Whichever company could sell unified strategic vision to all stake holders & if they all share same belief growth of company will be faster. Have you invested time & money to have written Strategic Plan for Growth for your own industry? Is it shared by all your stake holders? If you wish to & need some help, just send an email to president@aipma.net with strategy as a subject. AIPMA is catalyst for growth of plastic industry. January 2012 Issue Mind the Gap As consumers we are choosing the best, world has to offer. Look at mobiles around you. World's best companies like Blackberry, Samsung, Sony, Nokia, Google, Motorola and LG are serving's masses. Even lower income group are using good phones. Average business man uses a better phone in India compared to west. Teenagers are using smart phones. Look inside our homes or in stores. Latest branded LED, LCD & Plasma flat TV have replaced tube based TV is pretty short time. Look at cars on our roads. If you survey even casually, you can see people have preferred quality & status to economy.


Scooters are out, bikes are in. Nano & Maruti 800 are rarity compared to more expensive latest models. People have chosen to use upper end bikes rather than low cost cars. This is not logical, but is reality. Man is not just logical creature; he is complex bundle of emotional & social belief system. We do our best to get our kids to best schools & training in extracurricular activities. Now compare this home scenario to your factory, business or association. How old are our machines? How latest is technology on our shop floor? How much do spend to train your workforce? How clean & appealing is your factory? Are you making higher end quality products, people will be proud to use or are you trying to sell on cost advantage alone? As producer are you in sync with time as you are as a consumer? Most SMEs are not. We need to Mind this Gap. That is the reason multinationals & big corporates have captured mind space in consumers consciousness & shelf space in malls. If you look into your home & see percentage of money you paid to SME compared to MNC & Corporates you will realize the Gap. Mind the Gap. It requires deep pockets, high risk taking ability, constant endeavor to remain at cutting edge along with fantastic team & marketing reach. It's not easy & safe. But its need of hour. We prefer to invest in solid things we can touch & feel, buy & resell. Real estate, machines, materials are our major investments. Where we falter is investing in soft, invisible things which we can buy but cannot resell directly. Like R & D , IPR : Trademarks , patents , copyright , designing , Advertising, skills training ,travel , websites, Brand building : Soft investments. Most of them cannot be traditionally carried to annual balance sheet. In fact they are not considered property or wealth or work by majority. Most of our grandparents were farmers. They may not recognize work as: sitting in front of computer & punching buttons Or talking to clients Or Thinking or deigning. For them unless you sweat, you are not working. As per traditions an honest person will return the jewelry to rightful owner & will not steal property. But same will not apply to trademark, copyright & patents. As Idea is not considered work & hence copy is not considered as theft or immoral thing in society. We inherit the same belief system & we carried it in our head as we grew. World has changed. Dinosaurs were wiped out as they could not adapt to change. If we recognize change. Accept it. Change our accounting system to recognize the soft investments are not expense. We would be able to thrive in future. A world class consumer needs to evolve into a world class manufacturer. Mind the Gap. Change the Mind Set to Mend the Gap. March 2012 Issue Improve Your Game India is on roller coater ride. From world champions our cricketers have lost it all. We can see, how a better prepared side can take on world champs. We need to prepare ourselves fast, to face competition. Through various Free Trade Agreements, import duty on most products will become nearly zero in next 3 years. Our competitors are preparing to enter the Indian market. They have advantage of cheaper finance, land, govt support. We do have advantage of being in domestic market for so many years. But we got to be Prepared & loose our flab (inefficiencies) before the gates open. AIPMA has taken initiatives to make Indian plastic industry more competitive to meet challenge. We conducted “Single Minute Exchange of Die� (SMED) seminar. Toyota has developed SMED system where mould can be changed in less than 9 minutes 59 seconds. This was developed nearly 40 years ago. It's time we catch up. For participants mould change time has reduced in all units. In our own factory we could reduce mould change time from 90 minutes to 12 minutes and expect to touch 9:59 minutes in about a week,


without any major capital investment. After being in industry for 25 years, it's surprising, that we still have to learn a lot. You can do it too. Step 1: Calculate savings if you can implement SMED in your company. Number of mould change in a year X time saved X hourly rate of machine. It will have impact on your profits. When you see benefit, you will be motivated to change. Step 2: Search for “Pit Stops in Formula 1 Feature” on 'you tube'& see video. In 3 seconds flat, 4 wheels of formula car are changed & car leaves the pit. Key is, being prepared for speed. Doing things simultaneously, wherever possible. Step 3: Video recording change over time & let the whole team see it & comment on how this can be faster , will show you more opportunities for improvement. Step 4: Before machine stops: new mould is cleaned, quick coupling for water put on mould , it is kept fully ready in position to be loaded onto machine , with all tools needed kept handy & one extra helper provided to operator with second set of tools. You will see your change over time reducing hugely. From last shot of old mould to first OK shot of new mould, target is 9 minutes 59 seconds. STEP 5: To reduce color changing time on machine, try wetting the granules with castor oil as purging compound, it has reduced color changing time to half. When mould changing is happening, color change can happen simultaneously by taking back the barrel & purging. Plan color change from light to dark & reverse with closer colors following each other. Try it & let us know results. Your feedback is important to us. Having achieved it once is not enough. You got to monitor & see that old habits do not drown new learnings. You can use similar technic to reduce your customer response time or delivery time. Like our cricketers we all want more money, fame, recognition etc. Are we willing change our competence, to deserve a better future? As you go through magazine & website, you will come across several AIPMA initiatives which would help you. AIPMA means business. You are welcome to be part of change. May 2012 Issue : Believe It, to See It “What is good for Merchants is Good for Dubai” Sheikh Rashid Bin Saeed Al Maktoum Ruler of Dubai 1958 Dubai did not have oil, no natural resources, no skilled manpower, no agriculture, no manufacturing, not a big land neither great army. What it had was a ruler with Vision and Will to transform that Vision into Reality. He had time & freedom to act upon his dreams. He had trust & support of his people with whom he shared his dream. Dubai rose from desert & touched the sky. His dream was not limited by his circumstances but was bold enough to inspire his people. I am happy to share a similar story, of Dream coming true at AIPMA. At AIPMA we were nodal agent for trade fairs abroad. At the same time our own trade fair Plastivision was growing well. Being manufacturer all my life & having experience with Brand building, I had suggested, as a managing committee member about 3 years ago that AIPMA should launch Plastivision Arabia in UAE. A Dream was born. During my tenure as Vice President under Mr. Yogesh Shah he trusted me & gave me full freedom. I could connect well with director general of Sharjah Expo Center Mr. Saif Al Midfa & dream was shared in January 2011.Basic Relationship between AIPMA & Sharjah expo center was agreed in 30 minutes flat, during first meeting itself. During Plastivision India 2011 Mr. Yogesh Shah & Myself signed MOU & agreement was signed with Mr. Ahemed Al Midfa, Chairman of Sharjah Chamber of commerce & Industry in April 2011. Mr. Ajay Desai accepted to be chairman of Plastivision Arabia and along with Co-chairman Mr. Kailash Murarka & Mr. Yogesh Shah. Chairman of advisory committee Mr. Arvind Mehta shared his rich experience. Team work created biggest India pavilion at Plastivision Arabia.


We promoted the Plastivision show across all major plastic trade fairs worldwide, Japan to USA. Govt. of India DCPC, UNIDO, all our partner associations from USA, UK, EU, Italy, Turkey etc. supported the event. Plastivision Arabia became first Indian trade show on foreign lands in Plastic sector. It was inaugurated by deputy ruler of Sharjah Mr. Sheikh Abdullah Bin Salim Bin Sultan Al Qassimi With 150 exhibitors from 19 countries & 7000 visitors from 66 countries, it gave AIPMA international recognition. Most of machines displayed were sold. Our partners in Sharjah Chamber of Commerce & Expo Center were very happy. They have done fantastic job of creating world class infrastructure for smooth conduct of fair & promoted the fair beyond promise. Number of exhibitors have booked for February 2014 edition of Plastivision Arabia. We created many new innovations to add value to Plastivision Arabia. Consultants Clinic: had free advice available from industry experts on legal, technical & business fronts. Mr. Hiten Bheda gave his best along with team of 23 experts on honorary basis. Business opportunity pavilion displayed live sourcing inquiries from GCC countries were handled by Mr. Harshad Desai. Mr. Haren Sanghvi created Green & recycling pavilion. Mr. Sanju Desai was actively supporting the team. Product design & innovation pavilion by IDC, IIT Bombay impressed Dr Doring of Demat & he has offered 48 sq meter free in his Euromold show in Germany to AIPMA for the same. A delegation of 175 people was organized by chairman Arabia delegation Mr. Ashok Jain. Everybody is winner in this endeavor .AIPMA, Sharjah Expo Center, Exhibitors, Visitors & delegates. It will grow bigger & better in time to come. A new direction for journey is set. Dream came true. Doubts & obstacles did come in path, but with faith & trust, courage & commitment tides turned in our favor. Kenya Plast is next AIPMA show lead by Mr. Harish Dharamsi, coming up in September 2012. It is beginning of journey, to connect Indian plastic industry with Global opportunities for Glorious future. A marching army, an Orchestra, a group dance, team sport, political rally & successful industry has to have a common goal, a shared dream to act upon. What is your dream? Your dream has to be inclusive and have to have larger good at heart. When you have Vision, Commitment & Courage, success is assured by God. July 2012 Issue Plastics : Key to Food Security India is now worlds 4th largest economy and one of the fastest growing economy. By 2050 we would be worlds largest population country and 3rd largest economy, very close to US economy. Changes have started happening. Please compare your own lifestyle with your parents and also see lifestyle of generation next.Consumption is booming. Quality of life is improving. It is also putting more pressure on planet and Sustainability will be key to business by 2020. Let's see major challenges by 2020 and how plastic will help us to meet those challenges and in the process industry will grow. This growth will come from serving real needs of growing population and improving their quality of life. Plastic in Agriculture By 2020 Indian population would be ~1.4 billion , more shifting to urban area and with higher income , our food consumption would double. But our agriculture lands are shrinking. 70% fresh water is used in agriculture and it's in short supply. Ground water table is falling fast and quality of water is also deteriorating. There is scarcity electricity & farm labor . How will we double farm production in 8 years? We can not plan to depend on imports for basic food needs of masses. In India land ownership is fragmented and size of farms is getting smaller with division of families in each generation. Our farm productivity is also very low , we grow nearly half the food per acre compared to developed world. Agriculture growth in Gujarat was 10% against national average of ~2 %. Gujarat has focused on spreading modern technics in farming and this needs to be replicated all over India. Plastic has major role to play in increasing farm production while saving natural resources. Plastic drip irrigation systems , mulch films , canal lining reduce water consumption by 90%. They also save Fertilizers and insecticide wastage. Water is precious and saving water also saves power and fuel requirement for pumps. Indiscriminate use of insecticides and pesticides in farm poisons our environment and affect consumer health. Insect nets , green house films , mulch firms protects plants and reduce use of insecticides protecting environment and consumer health.


Woven sacks make sure more food from farm reach fork. Plastic pipes need less power to pump and save water also. Plastics in agriculture will see great growth. Food Packaging With urbanisation , nuclear family where both parents are working will rise. To save time in kitchen, processed ready to cook food will become norm. Also as share of organised retail increases, branded goods demand zooms up all commodity items will be packed and sold to assure consistent quality and prevent duplication or adulteration, protecting food against environment, bacteria, prolonging shelf life of food and protecting consumer health. Currently, nearly 40% food does not reach from farm to fork. Lack of infrastructure for storage, logistic and cold chain is cause. Consumers have to pay higher price for balance food. Poor do go hungry. Plastic woven sacks, crates, pallets, flexible packaging can ensure more food can reach hungry, solving food security challenge. In packaged food 97% carbon foot print is that of food and only 3% of packaging. But that packaging saves food and increases its shelf life. Multilayer packaging film plants, woven sack plants, Pet bottle stretch blow machines , caps and closure lines, labelling, shrink packing, cling wrapping, crates, drums pallets all will see double digit annual growth over next decade. Use of plastic house-ware from fridge containers to microwave-ware, pet jars for food storage saves post consumer food waste. Thermo ware saves food reheating fuel. Plastic packaging reduces weight saving fuel while transport and cold storage, it consumes less energy to make, is recyclable and gives back energy when used in furnace. So it makes environmental and economical sense to use plastic to pack food, plastic food packaging sector will boom. Barriers to growth What is barrier to growth of use of plastic in food chain, when it makes technical, conomical and ecological sense ? 1 skewed implementation of govt policies 2 fragmented knowledge and fear psychosis by environmentalists I recently visited Punjab for a Ficci conference and UP for AIPMA Plastic Park project. This is major agriculture region of India. From flight I could see whole area was dry. No greenery, no water in sight. I checked with locals. Water scarcity was real but Drip irrigation penetration was also low. Farmers in Punjab told me that it takes up to 3 years to get government subsidy for drip irrigation. Power for agriculture is nearly free. Result is farmers keep running pumps for long hours and keep depleting ground water. If power cost was to be paid in full and drip irrigation subsidy paid in time, it will save 90% water for future, will also save environment and increase farm production. If government does not force by law, plastic woven sack will replace jute bags and save food. As plastic is lighter than jute it saves fuel in transport and energy in cold storage. Plastic is also cheaper and save money for farmer and consumer. In globalised world economy we are asked to compete with the world and let market forces decide who survives. But in reality power subsidy to farmer limits growth of drip irrigation and protecting jute is limiting growth of woven sack. A time bound program need to be declared that such protections are gradually withdrawn and let farmers and consumers make right choice. Drip irrigation systems , plastic pipes, canal lining, mulch films, bird nets, insect nets, green house films, woven sacks, flexible packaging all help increase farm yield and help reach more food to fork. Environmentalist focus on fragment of truth & do not see whole picture. Only 4% crude oil is converted to plastic, less than 2% plastic is used to make polybags. When we use 96% crude oils in fossil fuels pouring pollution in our air, we do not hear Say No To Petrol / Diesel slogan. Say No to Plastic slogan is American and USA uses over 100 Kg plastic per head / year against 8 kg in India. It has better environment & economy inspite of this. Plastic products are more economical to other materials including Jute Because they consume less land, energy, water to produce, use and recycle. when you consider whole life cycle of material and products plastic comes as winner. Plastic make economy more competitive & life more affordable for masses. Sustainability World population is growing by 75 million people /year By 2040, 9 billion people in the world will live mostly in cities. They would need more than 2.5 times food.


Currently 16 million sq Km is crop lands, 40% of world land is cleared for agriculture. Agriculture uses 60 times more land than residence areas. 30 million sq km is pasture lands for animal feed. 2800 cubic km water is used for irrigation. Fertilizers have doubled nitrogen & phosphorous in the environment. 30% green house gases are emitted by agriculture activities. Its more than all factories and automobile combined. Agriculture is biggest contributor to climate change. Plastic helps grow more food and saves food. So plastic deserves credit for bringing food to hungry while saving land, water, power, insecticide, fertilizer, labor & environment. To sustain quality of life and environment, Use of plastics in smart agriculture would be more important. Plastic serves, Littering pollutes.


Ride the Change Our tenure at AIPMA leadership team is coming to an end. We have tried to do best we can for AIPMA and for service to industry through the year. Our annual report & also last plastic news has details of our initiatives through the year. I am happy to share secret of our success, so you can multiply it & benefit. ? Do judge for yourself, your business: Is it closer to past or future ready? Do look for changes in market, consumer behavior, competition, opportunities, threat compared to your offering.

? When you are too close & immersed in your work, you will see details too well & is needed. But you may not be able to see full picture. Imagine captain in boat, he could not have seen iceberg below sea.

? Take periodic breaks, zoom out & see the bigger picture to scan the environment with better perception to gauge change in threats & opportunities.

? When vision is clear &route is known, speed increases. Spend some time to create Vision, Mission, Strategy & Plan. Do share it with your team. If all team members march in synch, it will make Growth easier. Spent some time to create vision, mission, plan at beginning of year.

It gave us good clarity of thought & confidence to act fast. Doubts & fear slows you down. Car windscreen is much bigger & looks at road ahead Rear view mirror is much smaller & looks at past. But driver is in middle & acts in present. Live & act in the moment. Check for fuel. Only spend as much as you can afford. Maintain good grip on road. As we maintain car, maintain good healthy team for performance. ? Sense of Urgency is big time saver. ? Ownership: We assumed ownership of responsibility for growth of plastic sector. It made task much easier. Many things starts falling into place, when you own up responsibility. We could think clearly & was charged with energy to work long & hard. ? Enjoy your work & it will be easy to sacrifice distractions. ? Passion & Enthusiasm : fuels success ? Leaving a Legacy: It's a mind set, it is purpose of life. Life is short & world is big. You are just going to walk this path just once. Make a lasting change & leave this world better than how you inherited. It is inspiring way of life.


Purpose will give you Passion. Passion will fuel energy. Energy will give you strength to overcome speed breakers. Once your heart & mind is clear & in synch, as what you want, universe will conspire to deliver it to you. We do respect the legacy we received from our seniors & are leaving behind AIPMA in a stronger position to support growth of industry. ? Creating trust: If your thoughts, words & actions are One. You will create a trust & a personal brand for yourself. It will remove doubts & fears in minds of those around you. ? Maintain Positive Balance: Keeping your cool through the turmoil, maintaining positivity & smile needs lot of practice. Whenever I have failed to maintain this, it has created obstacles in relations & that is costlier to solve. ? Kaizen: Kaizen is Japanese system for continuous improvement. You can adopt it for yourself. Keep improving every day in as many ways as you can. Keep raising the Bar. Wish you tremendous success. Jayesh Rambhia jayesh@premsons.biz


Kenyaplast 2012 Report Kenyaplast 2012 was held at KICC, Nairobi from 17th September 2012 to 19th September 2012. Compack Kenya (Packaging Exhibition) and Kenya Pharma expo were held as concurrent events. There were 180 exhibitors all together accommodated in one indoor Hall and 2 outdoor hangers... The exhibition was inaugurated by H E Tanmaya Lal, Acting High commissioner of India at 10.00 AM on 17th. September 2012. High Commissioner has allotted only 20 minutes for the show but spent more than an hour and interacted with many exhibitors. Visitor response was much beyond expectations based on past experience. Machinery section was well attended and most of the exhibitors received serious enquiries. Exhibition attracted close to 7000 business visitors. Visitors were from Kenya, Uganda, Tanzania, Ethiopia, Nigeria and Oman. On closing day, Hon. Joseph Kasure, Director General of External Trade, Ministry of Trade, Govt. of Kenya visited the show by 2.30 PM and talked to each & every exhibitor who were available at the stall and got the feel of their response and invited everybody to take part in next show! The exhibitors who displayed live machines could not only sell their machines but also got good orders. The main hall where non machinery people, trade associations & pharma people displayed also got excellent response. There were approx. 1,500 visitors on 1st day, more than 2,000 visitors on 2nd day and the 3rd day also witnessed good number of visitors. Out of total number of exhibitors 92 were from plastic industry, 80+ was from pharma industry making a total of approx. 175 exhibitors. In all the entire exhibition was successful in terms of business. The infrastructure of Kenyatta International Conference Centre Exhibition ground was excellent. AIPMA has organised 43 number of delegation who stayed in Hilton Hotel which is 5 min walking distance from the exhibition ground. All the exhibitors were impressed by the hospitality of Hotel Hilton Management. The Indian food provided was also appreciated. AIPMA Stall AIPMA had 24 sq. m stall in the main hall which was inaugurated H E Tanmaya Lal, Acting High commissioner of India in presence of the authorities of Vibrant Gujarat Shri Vajubhai Vagasia, officers of The Kenya Chamber of Commerce & Industry and Kenya Packaging Institute. The MOU regarding bi – lateral promotion of plastic industry between India & Kenya was signed with The Kenya Chamber of Commerce & Industry and Kenya Packaging Institute. AIPMA generated 11 new memberships, approx. 198 sq. m. Plastivision India (PVI) 2013 space and 4 enquires for land and 2 enquiries for Plastivision Arabia (PVA) 2014 space.


66th Annual General Meeting


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