The Cambodia Helmet Vaccine Initiative In May 2010, H.E. Mr. Im Sethy Minister of Education, Youth and Sports and High Representative of Deputy Prime Minister H.E. Mr. Sar Kheng, Minister of Interior launched the Cambodia Helmet Vaccine Initiative (CHVI). The GHVI model was adopted in Cambodia because of its parallels with the Vietnamese road safety context. AIP Foundation is the Lead NGO for the country-level helmet vaccine initiative in Cambodia. The ingenuity of the CHVI approach lies within the mutually re-enforcing nature of its pillars, which results in a model even more effective and sustainable than the sum of its components. At the individual level, parents and students become aware of the benefits of helmet use through public campaigns, are additionally empowered through helmet provision, and encouraged to wear helmets through institutional, community, and school-based mechanisms. Thus, CHVI addresses all dimensions integral to successful behavior change simultaneously and creates a favorable environment for legislation change and subsequent enforcement. CHVI’s overall goal is to increase passenger helmet use in the three target areas (Phnom Penh, Kandal and Kampong Speu) to 60% by the end of 2015.
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