Aino Nishihama Portfolio 2013

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About Me

Aino Nishihama

Birth. Mobile. E-mail. Address.

Osaka, Japan, 1 July 1983 +358 - 45 357 0627 ainonishihama@gmail.com Saarenkatu 10, A9, 00550 Helsinki, Finland

A curious, outgoing and adaptive character has led me on an exciting unique journey, both within academic and practical activities. I have spent my past three years in Helsinki, Finland with international environment. I’m a relaxed and happy person, yet sincerely perform my work, making collaboration an easy task for anyone.


My Work

Closet

PS Kitchen

Bathroom

PS

Kitchen

Bathroom

Strategic Design

Architecture 2F Plan 

Perspective Closed room

Strage Strage

Closet

PS Kitchen

Bathroom

PS

Strage

Life in open

15

19

Inspiring office

b-b'Section

3000

4F

3000

3F

12200

2700

300

2700 200 300

air

2F 1F

c-c'Section S=1/200

Other Design Work

Work / Educational Place Planning

M-office

Pubric/ private

Opened rooms from outside

3000

strategy Food Package

a-a'Section

13

25

1F Plan 

300

development

Marketing research and

2700

branding

17

300

Service/

11

2700

7

3000

Bathroom

Product, Display and Graphic

19

Learning space

21

19

Office

furniture

23

Display



Strategic Design


Project SGoi was commissioned by Finavia, the company running Helsinki airport. Recently the airport’s international terminal underwent an expansion to accommodate an increase in traffic between Asia and Europe via Helsinki. The aim of this project was to develop service design solutions for the new extension, incorporating the Asian passenger’s point of view. Thus my expertise on the matter became a crucial ingredient in the success of the project, generating and contributing to various improvement concept ideas.


Field Research and Service Development for Asian Passengers in Helsinki-Vantaa Airport

A comparative field study was made to leading European and Asian airports in order to assess what is it exactly that makes Asian airports the best in the world ranking? With such a question in mind, the project SGoi team embarked on a comparative field study, with the ultimate objective of discovering new service design concepts for the new extension of Helsinki airport, and presenting these to Finavia for further implementation. Frequent Fliers

STOCKHOLM HELSINKI TOKYO

MUNICH

Practical

Emotional

BEIJING OSAKA

Beginners

Comparison Research Trip to 6 airports

Segmentation


Implementation Many of our final ideas, totaling to 25, have been implemented by

Finavia. Our overall concept was “Experience Finland at Helsinki-Vantaa airport”. That means every passenger, even for those who stay only for connection flights, could feel Finland while inside the terminal. Airport environments are built in an “international way” and passengers rarely

feel or know about the host countries. We successfully created an original

identity for Helsinki airport that culminates Finnish atmosphere. Our concept is currently being pursued, and ideas furthered, by Finavia, with more improvements soon to follow.

Play area for kids

Ice Bar with Finnish taste

Promotion for free Wifi

Fusion restarurant

Clear indications


Nordic design living room


Strategic Design for Finnish Company to enter Japanese Market This was a project ordered by a large Finnish paper material company, Stora Enso, who wanted to expand

into Japan. The mission was to use their technology and come up with food package ideas for Japanese

markets. My task was to research the market, summing up the curious philosophy behind Japanese food

packaging, and create ideas for new type of packages or life styles where the company’s materials could be used.

Markets

Packages

Research

Culture

Concept




Work / Educational Place Planning


M-office Renovation Project; Increace Workers’ Communication Opportunity The aim of this project was to reform

working styles through changes in office layout. Our task was to get the workers to

communicate more with each other at the office. After going through 4 distinct phases,

Research

In order to map the current work style and its problems, three type of

research was conducted: a questionnaire, an interview and a followup research.

namely research, analysis, planning and evaluation, we accumulated very practical knowledge how to use design as a method to

change people’s behavior and feelings in the work place. The positive impact on increased

communication showed up in the evaluation. By observing others I came to many insights

on designer’s work how to notice and understand the needs and demands of the

users; things that they themselves never even realize.

Research

Proposal

Obeservation Interviews Questionnaires

Concept Creation Office Planning

WORKPLACE Consulting

Analysis Finding Problems Understanding Users

Analyses

After a thorough analysis of the research results, a floor plan was


Planning

Evaluation

Once a part of the plan was implemented the layout was assessed. It was received positively by both workers and directors.

A 41

Communication in A department

B 18

Communication in B department

外 7

Communication with other departments workers

AB

Communication between A and B departments

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SECIモデルに沿った知的創造行為を促す日本らしいオフィス空間の提案

設計要件/コンセプト

Example of Japanesestyle and design idea

コラボレーションセンターの計画。SECI モデルのプロセスに沿って仕事を行うた めに必要な設計要件を整理し、それらの 要件を満たすツール、空間のアイデアを 「日本らしさ」をコンセプトに提案。 設計要件

日本らしさ

日本的事例

デザイン アイデア SECIモデル

プラン

要件整理 -space WORK -style DESIGN -tool

SECI model 共同作業を 最適化する

個人の共体験を 助長する 気配を感じる

共同化

表出化

内面化

連結化

秘めたデザイン

個人の意欲的な 活動を支援する

仮にしつらえる

象徴性を持たせる

集団間での知の共有・ 編集を促進する

Example of idea


Plan 可変する空間 梁柱構造により、壁や建具などの組み合わせを変化させ、 要求に応じた空間の大きさや用途に変更することができる。 デザインアイデアはプラン随所に取り入れられている。 サロン・あがり サロン・あがり 畳スペース・離れ 畳スペース・離れ

工房

中央ワークショップ空間 中央ワークショップ空間

プロジェクトルーム プロジェクトルーム

工房

サロンライブラリー サロンライブラリー

中央ワークショップ空間

畳スペース・離れ

サロンライブラリー

サロン・あがり

プロジェクトルーム


Office space Office

This project was done as a study for an office

magazine called Eciffo. The theme of the study was “Get Inspired from Work Place”.

We designed a complex office building for

Shops

small teams where workers from different small sized companies, in various fields,

could communicate with each other and

innovate inspirations. If struck by a unable to carry on their work further, they could

also hang around bookshops or glance across the atrium to the other side of the office for a change of mood. 部室

大会議室

knowhere バスケットコートハーフコート

クローク

大会議室用倉庫

機械室

レジ・総合カウンター

W.C

機械室

本屋・本棚平積み型

本屋

DEMO ブース

と デスクの混在ゾーン

追加EV

ソファー席

DEMO ブース

ECIFFO 参照

stop the motion

ビジターゾーン

W.C

待ち合わせ + ソフトMTG

W.C

カフェ

ソロワーク

機械室

ワーク

機械室

2,3人

Public space



Where Do You Want to Learn? Idea Development for the New Learning Environment This design research project was initiated for Aalto Executive Education Oy which is an international organization offering executive

education and leadership development. The conceptual design was created based on based on background research, field work such as observations and interviews, feasibility of possible implementation, and consideration of financial benefit for the organization.

The project was lead by me as designer and educators to rethink the traditional classroom and develop new learning environments that are conducive to creativity and innovation.

The proposal included, for example, flexible furnishing, movable walls, dynamic and playful spaces, and layouts and settings that would facilitate the sharing of ideas, and foster creative thoughts and innovation. The final report provided proposal on how such

spaces can be presented in such a way as to make learning exciting, novel, inspiring and creative, thereby improving learning opportunities.

Present Seminar Hall

Proposal 7


8

Interactive Lecture Space


This project was my first job in

Finland after moving there in summer 15

2008. Design Factory, which was the

first building of the newly formed Aalto University, was built with an aim to support interdisciplinary and international cooperation by parties interested in design and development.

My job was to develop the ideas on how the place might be used by

people in successive years. I drew

sketches and made 3D models as draft ideas. Through these materials we

tried to communicate about the ideal environment with as many different professional as possible, while trying to maximize the inter-disciplinary support for the layout.


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Architectural Work and Presentation Skills


Architecture

水辺 生活

Your Livingroom in the city In my Bachelor’s final project, I set forth to think about how to develop a waterfront area in Osaka,

Library Internet cafe

Office

Office

my home city. Yodogawa-river is one of the biggest rivers in the west part of Japan, previously used for transportation and industry. My concerns were how to make the area attractive once again, and how

Living Dining

Kitchen

to draw people there, considering the requirements

Living Movie theater

Convinient store Cafe Bar Dining Roof top Terrace Park

Deli Restaurant Kitchen

of modern people with urban lifestyle. As a final solution I proposed a new way of living for the

Bedroom

Bedroom

people residing in the middle of a big city. Concept how to live in “Liverside Life“


Yodogawa-river hasn’t been always so

single bedroom, with the rest of the area

were some safety issues which needed

This way neighbors can use the public

nice to walk around the riverside. There

to be resolved; likewise the scenery was

in a desperate need of improvements since not many people visited the site.

acting as a shared public environment. spaces and shops as their living rooms, offices, kitchens, dining rooms etc.

Kids using the field after school

Hence my goal was to attract more people there and get the area activated.

In the midst of such a big city, people

and shops are active 24 hours, with each having its own original lifestyle. My idea was to provide the residents with only a

Roof top for the dog community

Plan and Access from Each Rotes

Night picnic under the bridge for students


出町柳の団地リノベーション 京阪電車の終着駅であり、学生や観光客で賑わう出町柳駅のすぐ裏側 には昼間でも人気が少なく暗い雰囲気が漂う昭和35年竣工の市営住宅 の団地群がある。 これらの中には近々建て替えが決定しているものや、す でに建て替えが行われ新しい集合住宅が建っているものもある。 しかし、 それらは老朽化したわけではなく、時代と共に人々の生活の場として合 わなくなったためであり住宅以外の用途に転用することで新しい利用価

▲ 高野川、出町柳駅付近。新興住宅の

値が生まれると考えた。

建設がすすむ。

元団地という、”人が集まって暮らす場”であった建物がもつ歴史を引き 継ぎ、幼稚園の機能を中心に地域住民のための教育施設としての用途

▶ 連立する団地3棟をリノベーショ

転用を提案した。

ン。そのうち北に建つ2棟を回廊でつ

近年の教育施設を狙った犯罪などの不安から子どもを守るため、セキュ

なぎ、セキュリティーの強い幼稚園機能

リティーを高め、全体が建物と回廊で中庭を囲む計画とした。

として利用。南の1棟は住民に開かれ た教育施設として。


倉庫

職員 室

断面図

カ フェ

事 務所

東立面図

カフェ

キ ッチ ン

N

BF

保 育室

談話 室

保健 室

西立面図

遊戯室

談話 室

談 話室

談 話室

談 話室

吹き抜 け 吹 き抜 け

吹 き抜 け

吹き 抜け

吹 き抜 け

談 話室

談 話室

談話 室

談話 室

談 話室

保育室

保 育室

遊戯 室

保育室

保 育室

談話 室

談 話室

談 話室

談 話室

吹き抜 け

レン タル スペ ース

カフ ェ

カフ ェ

レ ンタル スペ ース

図 書館

図 書館

自 習室

図書 館

自習 室

吹き 抜け

1F

2F

3F

北立面図

南立面図


My Showcase Appartment As an attempt to express a new way of living for the modern people. Each flat provides two sides of different lifestyles.

People could use the open room e.g. for their art exhibition space, work space or as a collection room. The closed space on the other hand could be used for a concentrating work room, a bedroom, or a secret meeting room.


Other Works with CG modeling

Creative Office(3ds MAX)

What’ Japanese office!? (Archi CAD and Photo shop)

Decoboco building (Archi CAD and Photoshop)



Product Development


Bring Greens at Work Environment

This project was conducted with eight other students, working as team

members in a product development project (PDP). The course was targeted at students with engineering, industrial design or marketing backgrounds,

that are interested in product development- or consumer goods. The task,

of developing an office divider which takes into account a need for having

greenery at work place, was commissioned by Martela, a Finnish company specialized in designing and supplying furniture for work environments and public spaces.


The overall concept was “No extra work for office

workers”. In accordance with this philosophy, our ideas ended up not only covering the product but also the service aspects as well, such as how the product’s

homepage should look like or how customers could be

steered to choose amongst them. I was in charge of both marketing the product and organizing the exhibition space for the product in PDP GALA at Design Factory.


23

Crepeco

This project saw its daylight in a competition

organized by the city of Kyotango, where it was awarded the first prize. The task was to conceive

an original product for Kyotango, a city renowned for its textile technology and quality of fabrics for

used in Kimonos (traditional Japanese garments) as a special local product.


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ON

OFF Crepeco is an eco-bag made entirely out of crepe, a local material grown

around Kyotango. The eco-bag can easily be folded and shaped into a rosebud when not in use.



Branding


Use a ´Dead´ Space as an Organization´s Resources The purpose of this project is to rethink the role of space in an organization.

Through a students´ exhibition as an applied example of the creative use of organizational unactive space, I showed how they can use the ´Dead´ space

as an opportunity to present its ideas, its organization image, its culture, and its products.

It was carried out as a collaboration with a module “Managing Innovation

and Change“ in Aalto University, which 60 Master’s program students were taking part in. They presented ways to realize `10

times more impactful leadership´. Summarizing 15 groups of students´ ideas into 4 common

themes, and visualizing those and implementing the window display (15m x 3m) at a company and evaluating the result were my responsibilities.

Overview Panels & Four Panels Representing 10 x Your Leadership

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