2.0
SAS Voice
Voice Applications Synergize Build your analytics infrastructure. Don’t use jargon when you can use a clear, concrete word.
The answer is clear as day. Don’t use a pun, metaphor or cliché.
Quality is our complete focus. Don’t use unnecessary words. If it’s possible to edit out a word, edit.
SAS representatives will We’ll show users you the latest software features. Use “you” and “we” to be personal.
Critical insights delivered for you. Don’t be patronizing or overly familiar.
SAS BRAND CREATIVE GUIDE
10
