The Asian Manager, February 1994 Issue

Page 33

tlro ftrlllc RoNdotls Udb/s lhdloot

fle f,salSecrubol tadcdng Succescful

Aronson byMerry &Don Spdner

lornunybusinesses ionsdepends Success andorganiz ongetting tlEwordout, produch genenting announcing n€vr andservices, conlident inEges in themdia,0r topublic Athecore regardless concems. otanyell€clive communicdion, olthe ttune\rer With more comp€tilion blore,e\4ry businesscsponding indEtry 0r situdion, isg00dMitino. nnkes fiErkding must undersland madctin0. simple hg youastetrby-step youand your book olleB advice onttEwid€ range ohvriting skills yorj This outltElaroon andbuzwords and brinoing bythrowing neds. olmarlcting: tlElcyconcepts trEtwillenablecompeny th€essence 'TlBrcs in ftistedlichndbo,k." F. rc wrcttodffiivePn.rc atlexplaircd Junes youtoma*et anylhing. oircclor The Hearsl 0'Donnell, of CoDonte Communicalions. Com. construcled a hc.hav€ 'A!tarttt^tihlive guide l0tlvtnl Wd 0tptklicnldi,Nwiting. nisb^oks siWE,Wry-slepWMlt will verypowerlul butsimple intinidated w lE la$ otanyone byW clplenwolwtitten connunications.'llatian Eflinger, VPWalt Disney MARKTIING MODEL ItuI Telcvision. d€lines markdabsolutely youa ingandalsogives 210pagff'. lktdCov$. us$29,95 planning toolforanymarketing challenge: beit launchin0 a n€wproducl, one, exlending anexisting repositioning, orlorming Buslness lettartolks strategy. anymarketing bybc,[4agazine

Video. 70Minute NISC. VHS.

page youwrite horv unsettling itcanbet0stan rvith ablank everytime anew us$|25.U Youknow

younantisextremelydifficultand letter. tosayexactly what time consuming. Getting aletter problems. Nowthere's acomputer age solution tothese press proposals, Thiscollection wrilten letters, memos, releases ol400prol€ssionally inloday's nearly announcemenls arewritten action-oriented style andcover every conceivllowtollawlopa Poronnol able business situation. Relations-Credit G0r!'!: Cuslomer & Collections-Handling Customer ComplaintsPollcylilanual Dealing rvith Suppliers-Personnel Relations-Managing Your Business-lnternal Communilfilsonll byJ6sphW.R. cations-Community Relati0ns-Job andhundr€ds Service-Sales & Marketing-Advedising-Public Search-taxes m0re... completely updated Thisexpand€d, 5thditionhasb€en (Please 0l5.25',3.50'and Mac disks. Als0 available l0rWlNDoWS tickappropriate box0nthe orderlorm). needs to meetthecontinuing 0f bothsmallandlarge Choice using simple Hov-To-Approafi t0developing a employers 470pages. SoltCovet with2 Disks. us$l25.00 o€rsonnelmanual. provides you wihachecklist that Ead|section begins your rvilhaconcise approacir t0fomulating andsystematic Panonnel f,eadyUoils policy phases 0lthe companies andcovers allimpotunt - iustalevJ relalionship. empl0yer-employee pr0blems Healh mtte$,hiring and firing 0ttheissues tlatmake andsatety yout0hav€ inwritinq, Themanual rvillenable aclear cut personnel management themosl sensitive area inbusiness today. Butn0rv there's help. policy manual thatallyouremploye€s canreletto. provides phase Personnel Readyworks 160easily fomsforevery cu$omizable ot 3Ring8ituet,509 W,

dtilklbts.

S$195.ffi

ilanaglq Peopb byhc.Magazine I

- and p€rsonnel nEmgement, trom hiring inhtween. There t0liring everything areover 35 personnel policies, plus loms,perlomance maj0r disciplinary appnisals, iobapplicati0ns, guides, forms, intervie$/ing training documents, temination lorms, andmuch more benelit - plusouidance most 0nhorv tousethelorms ellectircly. Personnel Readyworl$ explains each area olpeBonnel management c0rnprehensively, people interins non-personnel willundersland. even

. hiring . dewloping . training . Perlormance Can|t:. interuie$/ing andorienbtion appnisi s iobd€scriptions

. . ass€ssing . personnel . tvage planning policjes Peoole wluable arethemost employee attitudes & procedures andsalary | manpower . 0ersonnel goodI administralion Finding ass€tof anycompany. relations. (Please happy employeesand keepin0 them Alsoavailable lorWlNDOWS tickappropriate boxes 0nthe orderform). 5.25',3.50'and Macdisl$. I Choiceol impodant fun-I aretrrcollhemost paw Sofl damental ctEllenges ofrunning withDisk. US$175.m a 368 Covet Inlhis 120minub| company loday. vid€o 12nEnqcnmt oeerbofier sf@isonho{itod@ lilEIIiil cf,c€sJul | pr0iect. you ment style that aprdlniwmamoF loraproposed degre€ olrisk once I relative willwork lory0u. Asp€cial s€ction l__ lcanconlidentlycharlprolitpotentialyou'llno youtipsonhow yourI lumlcfllsa gives yoLi'lt gain iranag€ment tocontrol respict onTime otupplrmanagementas I meear you. iltocontrol dayins|ead ofallorring rvell. byMichael C.Thoms€tt I I "rhishighly - Mana0guide trEbest and ltEbriqhtest willW 0l grcat C0rc Recruiting @dabh aN | | your iilana0ing lnining I Canyou1unlhenumbers" inoheIntervia{ by0biecliws value totnontinancial rnnageB inllv corye aswellasyourunyourI lasting - Thebenelits - depadment? youmay woddorce 0l a cornp€osation sysle{n lindthisI raleenvircnnenl Anindisrynsable llyour an$r€r is"N0,'then toollol snall I lor the 90! Time, use it 0r ho'ri Flexible Benelits, an alternativE lt explains in step-by-step detail as well as the laeer corp1ntions." Ine bool a car€er-saver. ,usr;?esr I | 'loose it. insightlully You'll learnI Bookwatch. AFoSTUNE Book main s€lection. data andaccurately. Club I toanalyse theprincipals 0l lrends, budgets, andI I horvtomaster MSC,VHS. ug 175.U I lorecastinghowtoidenlity lhe| 150 m Mi neVi&o. andmostimportantly, US$ 35.n Wes.lladCover.

I


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.