WBR UK Enterprise 2017

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Best International Marketing Agency - South England Isherwood and Company is a marketing boutique specialising in providing marketing services to brands targeting wealthy customers worldwide. We invited Managing Director Trevor Isherwood to tell us more about the firm and the range of services it offers. Established in 2014, Isherwood and Company supports predominantly private banks and wealth managers for whom the firm provide everything from strategic marketing consulting, content marketing strategy and implementation, to traditional event marketing and print materials. Trevor discusses the unique approach which makes the firm unique and marks it out as the best possible option for its clients.

be respected for the tremendous levels of expertise we bring to the table and regarded as one of the leading agencies in our sector. Achieving this can only be done through a thoroughly authentic infatuation with both highly professional marketing and our wealthy target audience. We say authentic because there can be no faking it with the rich, and no faking our marketing competence either because the reputational risks for us and for our clients would be too great.”

“Here at Isherwood and Company we do things differently. We do not run an expensive office in a swanky location; instead we use the advantages of technology to work together from remote locations. Whether we are at a client office abroad, or sitting on the beach in Devon, our team is always an effective, cohesive and collaborative crew. This enables us to operate a closely-knit network of experts across a wide range of marketing disciplines, the benefit of which is that we continually resource client projects with the most appropriate people.

It is this client focus, alongside the vast experience of the firm’s team, which offers clients a truly innovative service, as Trevor is keen to highlight.

“Our mission is to create and promote effective marketing that truly has the end customer at its heart and helps drive profitable, sustainable business for our clients. We grow our own business with honesty and integrity through client recommendations. We want to

“The experience of our team is vital to our success. We have worked in senior client side roles, so we not only understand the challenges our clients are facing often we have actually lived through them ourselves. As a team, we are very pragmatic in our delivery of projects. For sure there may be inspirational and aspirational content to our work and we then look to find ways we can ensure these elements come to life. By examining the ‘pain points’ our clients experience with their agencies we try our hardest to make their day-to-day work easier.” As he looks towards the future Trevor is positive that his firm will

go far as he explores the various opportunities it will take advantage of over the coming months. “Overall, the immediate future looks very promising with potential new clients on the horizon and exciting new projects in the pipeline from existing ones. We have witnessed greater interest around client experience and in particular the integration of digital experience into real world interactions such as events and client consultations. Elevating the

18 WORLDWIDE BUSINESS REVIEW / UK Enterprise Awards 2017

digital experience to meet and then exceed the expectations of wealthy clients is a perennial challenge and an area we are working on to expand our offer to clients.”

Company: Isherwood + Company Ltd Contact: Trevor Isherwood, Managing Director Email: trevor@isherwood.co.uk Phone: +44 1271 336 121 Web: www.isherwood.co.uk


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