AI Magazine November 2015

Page 19

CEO of the Month

Several unique aspects of the business model combine to define Sparx Systems competitive strategy, which includes a very strong focus on product quality, product functionality and adherence to standards, which supports the ability of Enterprise Architect to meet the new challenges that come with industry change. Furthermore, for a decade, the price of Enterprise Architect has been purposely maintained, virtually unchanged at price affordability levels that are fractions of the cost of competitor solutions. This enables equity of access to Sparx Systems technology that has translated into a popular user experience, currently shared between 350,000 + Enterprise Architect licence holders, worldwide. Our market position is to deliver a truly integrated modelling, design and construction platform that enables affordable collaboration and redefines the modelling practice. We have always tried to provide the maximum benefit to our users by integrating a wide range of full lifecycle tools and capabilities into our offerings that provide significant advantages to our clients. Project management tools, requirements, documentation and reporting capabilities, simulation, testing and scripting make Enterprise Architect an ideal platform for taking diverse projects from concept to reality.

Enterprise Architect was developed with several key design rules in order for project teams to be able use a single platform, thus negating information flow blockages that invariably impact on performance. We’ve also identified that every stakeholder and contributor within a project scenario needs access to the central information base and as such Enterprise Architect remains to this day to be affordable for all. Additionally, unlike the majority of competitors Sparx Systems outsources services such as consultancy and training, via our global partner network. Without obligation for direct delivery of this service Sparx Systems focuses on product excellence, while delivering a highly responsive product support service, for which the company is globally renowned. We have reached out to experts in reselling, training and consultancy services and created a global partner network to support client companies. Several Enterprise Architect User Groups located in Asia, Europe and North America run regular events that foster very valuable collaborations. To ensure the platform is as useful as possible, we believe everyone needs to have access to the model so they can contribute where necessary. Our pricing reflects that, and has made us extremely competitive.

Taking this one step further, we also provide a ‘lite’ version of Enterprise Architect that supports both viewing a model and the ability to contribute to discussions and reviews, allowing customers and other stakeholders to freely explore work in progress and to offer comments, suggestions and refinements. Our ultimate goal for the future is to have a copy of Enterprise Architect on every laptop and desktop. We are also keen to see the development of open standards within the Enterprise Architect platform, and will continue to work towards this. We would also like to enrich our network of industry alliances, which have helped us to achieve the success we have today. Currently, Sparx Systems has a global network of consultants and training providers, including many long standing partners in the United States. We have also established sister companies around the world that provide localized support and distribution of Enterprise Architect. Sparx Systems also has translated Enterprise Architect into French, German, Japanese, Spanish and Chinese, to offer a truly international, global solution for a company of any size. In the future we are keen to establish a wider collective of industry supporters so that we can grow at an increased rate and continue to provide our clients with a top quality service.

Acquisition International - November 2015 19

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