There are 3 types of activities that can be run: MICRO EXPERIENCES Activities that create micro AIESEC experiences for young people, giving them a small taste of what is AIESEC. These activities create a separate value proposition from our core ELD programmes. For example, non-AIESECers be part of the OC of an event/conference. PUBLIC RELATIONS PR activities increase our organisational reputation. These activities manage the flow of information between AIESEC and the general public. For example, media appearances. MARKETING Marketing activities that drive sales in our core ELD programmes. These activities use the value propositions of our core programmes and promote them directly to the target audience. For example, info stand in a university.
AcSviSes combinaSon
AcSviSes overlapping
• All three acSviSes are closely linked. • For example, MICRO EXPERIENCES can be combined with MARKETING acSviSes to create a high conversion rate of customers to ELD programmes
• There are some acSivSes ex Y2B that cal be both Micro XPs and PR. • You need to have clear what the outcome of each one of these acSviSes should be