HOW can we run a simple and efficient communication strategy?
?
Every time you have to define a communication strategy for supporting your operations, you must follow the SIMPLE ‘GTCM’ PROCESS! It is based on defining the strategy in 4 steps:
G
oal
T
arget
C
hannel
M
essage
GOAL • Define the goal of the strategy (Ex: 100 RA OGX GIP). It should always be based only in ELD MoS.
Target • Define to whom the product/program is going to be offered (Ex: IT student, 2nd year of university).
Channel • Define with what kind of channels the audience is going to be approached (Ex: Online, classroom presentaSon).
Message • Define how the communicaSon of the product is going to be done to the target audience, what is going to be said to them.