How to ensure and monitor brand implementation while in promotion phase?
Here are some recommendations: • Educate the involved stakeholders(LCs,LCVPs) on the brand policies and brand management based on them • Include the brand policies in your national compendium. The violation of them by the LCs should have some consequences (financial fines etc.) • Have NSTs monitoring if promotion activities are brand aligned (physical, online). • LCs send their promotion materials to the MC in order to check their brand alignment We are all responsible for brand protection!
Things to take into account and direction:
Planning brand filtering tool
Refreshed visual guidelines
NaSonal brand policies
AIESEC essence focus