WHEN & WHY should I choose each channel?
• Make sure you have the needed balance between PR, MarkeSng acSviSes and Micro XPs
• You should choose the channels that bring you more ELD results on a short-‐term level
Balance
Short-‐term results
• According to your resources (financial, HR) you can decide the range of channels (e.g. if you have 4 people in a team then PR might not be the first opSon)
Resources
Concerning online channels, check the outputs for Online Branding Concerning physical channels, one of the most common activities is the events building. Below you will find some guidelines IMPORTANT: You should always try to align your online and offline image in terms of message, feeling, information.