FACEBOOK fan page: Why to use: With one billion users, Facebook is the world´s largest social media platform. Majority of young people (our target customers and promoters) are on Facebook. This platform is a great opportunity for AIESEC to connect with the world! If you don´t have a Facebook fan page, it´s time to create one! If you already have one, this will help you to improve your page. How to use: ! Watch your language! Understand that Facebook fan pages are external pages. So don´t just use abbreviations, AIESEC words and internal elements. (If you wish to use it for internal communications for your LC, you are better off using Facebook private groups which allows restrictions on who can view and see).
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Ongoing Content: If you have a page, you need to keep it updated every day! 3 to 5 posts in a day is a good number! But pay attention: Be careful not to spam your fans and send out posts too
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Get Visual and interactive: Facebook is a very visual platform. So use images or videos to get people engaged and interested. Besides that, is very important you create interactive opportunities through your posts. Ask questions and get your fans to interact with the AIESEC brand.
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Inspire and build interest: Motivational pictures and thought provoking insights usually have a lot of shares, likes and comments. Try to align these with the messages and insights we acquire in AIESEC. You can also share content related to topics AIESEC has background in ex. travel, internships, leadership, carrier, youth etc.