AIESEC Online and the Customer Flow

Page 4

Our online systems are focused on the first 3 steps PRODUCT-CUSTOMER FLOW

1! 2! 3! 4! PRODUCT EVOLUTION!

! UNDERSTAND! --------!

FOCUS! !

CUSTOMER FLOW!

! ! CUSTOMIZE!

!

ATTRACT! --------!

CONVERT! --------!

CLOSE!

DELIGHT! !

CUSTOMER FLOW

--------------------------! !

SHOWCASE ! !

ATTRACT

STRANGER

CONVERT

VISITOR

CLOSE

LEAD

DELIGHT

CUSTOMER

SHOWCASE

PROMOTER


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