AIESEC Online and the Customer Flow

Page 3

WHAT IS AIESEC’S CUSTOMER FLOW? Do you remember this model? It describes the process AIESEC goes through to develop relevant exchange products for our market and deliver them with excellent customer experiences PRODUCT-CUSTOMER FLOW

1! 2! 3! 4! PRODUCT EVOLUTION!

! UNDERSTAND! --------!

FOCUS! !

CUSTOMER FLOW!

! ! CUSTOMIZE!

!

ATTRACT! --------!

CONVERT! --------!

CLOSE!

DELIGHT! ! --------------------------! !

SHOWCASE ! !


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