EXPA | Manual & Guides

Page 2

CUSTOMER FLOW PHASE The different stages our customers go through when having an AIESEC experience

ATTRACTION

CONSIDERATION

VALUE DELIVERY

BRAND ADVOCACY

CUSTOMER PROFILE The specific kind of relationship the customer has with us when going through each phase

STRANGER

LEAD

CUSTOMER

PROMOTER

VISITOR CUSTOMER STATUS How the customer identified in our internal platform (EXPA), which help us do Data analysis and track the matrix of our operations

Open Applicants

Accepted In Progress

Approved Realised

Complete

Note: System updates is happening on daily basis. Information here (Customer Status especially) can be outdated. Keep yourself updated at EXPA Analytics and MYAIESECHub


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