Instead of putting the products in a bag and handing them to the client, you are simply packing them into a box, with the invoice, and shipping it to them.
and skincare products as well. Whatever your specialty you can sell everything related to it online. And once you start, there is no limit to what you can add to your store. I guess this is what occurred to Jeff Bazos once he started selling books online. Growth in business is a challenge in just about every industry. One way we increase growth in our clinics is by adding more services and products to our offerings: hair loss treatments, trichology, some clinics do aesthetic services and medical services. Internet sales is just another way to build income in your store and at a low initial investment. At the end of the week, a few boxes can add up to thousands of dollars if you are selling high ticketed products such as laser caps.
Driving People to Your Internet Store In the early days, Google was cheap! I remember when we were transitioning to Google from print advertising for our clinic. At first, the costs were low compared to print advertising. The one thing you will need to do if you really want to increase your internet sales once you get started is make an investment in advertising. You can put a site up and wait for people to
find you, but you’ll be off to a slow start. It is very competitive online now and it is no longer cheap to advertise on Google, as everybody knows. If you do your online marketing yourself, you’ll have no trouble adding your store products to your campaigns. If not, you can have your marketing company do it for you. I did most of my online marketing myself for about 20 years. Now, it’s just too complicated and time-consuming. And I also have to admit that there are pros who can do a better job than I can!
JOHN RANNEY: Trichologist, IAT; SMP Certified, Hair Loss Specialist, President of Freedom Clinic, BA from the University of Toronto. John is the son of the original founder of Freedom Hair Systems. He has been the principal owner and director since Sept. of 2001, and a member of the team since 1990. John specializes in the area of trichology and is very passionate about his field of work. All hair loss consultations go through John initially to discuss hair loss conditions and solutions. John’s staff and clients admire him for his hard work, dedication and loyalty to each and every individual. John also performs advanced SMP procedures on a regular basis, and is also an SMP trainer. John is a regular contributor to the Link Magazine and is devoted to finding causes and solutions to all variations of hair loss.
Internet shopping is now at a place in our daily lives that we can’t ignore. If you are not doing it, someone else – probably Amazon – is and they are probably capturing business that should be yours. And honestly, there is no longer any excuse for ignoring internet sales. It’s like opening that second location without actually having to open one. The bonus is, that second location can serve the entire world. We have regular clients from the UK, Puerto Rico, Denmark, South America, and all over the North American continent. THE LINK MAGAZINE
21