Agrarian University

Rob Watercutter,

District Sales Manager - COBA Select Sires

“Since Agrarian University, I have gained a significant amount of confidence in my discovery and follow-up after the sales. I have put another 1300 cows on DTX using the skills that I learned and retained/increased sales to several smaller herds that weren’t getting the desired results from DTX by discovering that their nutritionists had them on a lower level than recommended, so we increased to the full rate on those farms and saw a response.

Those results have impacted my life by making me feel like a more valued part of my customer’s operations as I build those relationships beyond genetics sales. It has caused some of those customers to ask for advice in other areas of their operations as well. It has been a nice boost for the paycheck as well.

I said yes to Agrarian University because I wanted to be more than just another genetics salesperson when I pull into a dairy or beef operation. I wanted to be able to add value to the genetics that I was selling in any way possible because coming from a dairy background I know that an animal won’t achieve its genetic potential if it faces challenges nutritionally or environmentally.”