LEADING THE MARKET FOR 11 YEARS Portfolio.hu (www.portfolio.hu) celebrates its 11th anniversary this year. Due to its premium content, services and readership, Portfolio.hu is the leading financial portal and information center, data service provider, online trading platform and financial conference organizer in Hungary. Portfolio.hu has been rewarded all possible awards in the field of quality financial news and data service: Best Site for Stock Market News (multiple times), Best Stock Market Journalist, OTP Fáy András Award, Best Stock Market Journal (multiple times), Best Stock Market Data Provider (multiple times).
EXPERTISE, CONTENT AND SERVICES Expertise - The base of its unique success in providing above-the-market quality information and services is the 27 people strong editorial team of Portfolio.hu, that consists exclusively of economists and financial analysts (among them 3 CFAs, university professors, and high level market professionals with experience at leading financial institutions). Their knowledge of economy and their markets enables Portfolio.hu to provide its readers with a uniquely deep understanding of the local, regional and global economic trends and the world of money markets as well as industries like the financial sector (broken down to sub sectors like insurance, investment funds, corporate finance, etc.), energy, real estate, IT/Telco, and more. Information center - Portfolio.hu is regularly referred to by local and international media (TV, Radio, internet in Hungary, FT or Economist globally) and news agencies (Bloomberg, Reuters), our analysts are reported on different media channels on a daily basis. Portfolio Financial – a coowned company with the Austrian Teletrader AG - is the largest financial data service provider in Hungary.
Personal finance - While Portfolio.hu is referred to as a working tool for real time financial information, the publisher launched the first personal finance portal in Hungary in 2006. Pénzcentrum.hu (would be „Money Center” in English) offers information, best practices and expert opinions in all fields of personal finance services: credit, investment, taxation, insurance, etc. The highly usable and interactive content resulted in the readership of the portal jumping to 30,000 daily unique users in one year. The content of the site and printed information booklets on investment, insurance, loans, taxation, etc. - is based on the same editorial quality as of Portfolio.hu, making the site very popular among all financial service providers in Hungary wishing to reach their potential clients online. Print publications - In order to amend the online portal and services, Portfolio.hu started to produce printed publications in 2006. The Portfolio.hu Financial Yearbook is an exclusive summary on the local financial sector with over 40 CEO interviews, sector analyses and 14 lists with detailed data on over 200 companies. The Yearbook has become an inevitable information source for the executives of both the financial sector and the largest companies in Hungary. In 2007 we have acquired REsource, the leading real estate magazine in Hungary since 1993 (with a monthly circulation of 10,000). Resource is the only bilingual publication on the local property sector, that has exclusive media cooperation with all real estate fairs in Europe (Cannes, Milano, Munich and Vienna), and organizes – in cooperation with Portfolio.hu – the largest property investment conference in the CEE region (over 400 attendees in 2008). We have marketed over 40,000 copies of the educational series of Portfolio Booklets since 2008,with practical tips and informaton for stock and FX traders. Events - Portfolio.hu events (investors clubs, financial conferences, business breakfasts, trainings, etc.) are received as the number one industry forums and networking opportunities for high level executives in the financial sector of Hungary and the CEE region. Very successful and dynamically growing local and CEE regional conference brands have been built in the areas of Corporate Finance, Private Equity, Mortgage Lending, Wealth Management, Investment Funds, Pension Funds, Insurance and Property Investment.
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Portfolio Trader (online trading platform) regularly organizes live trading shows and seminars for its users, and plays a significant role in making trading and investment a commodity in Hungary.
In English - 2004 welcomed the launch of the English language site www.portfolio.hu/en, with the real time news and extra information for all non-Hungarians finding the content of the site inevitable for their work. The portal offers an unpaired information source for all international banks and analysts interested in the market trends in Hungary.
READERSHIP AND TRAFFIC The highest level readers – Research shows the Portfolio.hu ranks No.1 among news portals in the affinity of A and B (ESOMAR) status readers, that includes executives from almost all of the TOP500 list of Hungarian companies and private investors. Beyond the local list readers come from the most influential international companies interested in Hungary and the region. Traffic - Since its launch in 1999 the number of its readers grew significantly, today a daily average of 100-120 thousand individual readers frequent the site. The number of unique users reached 450 000 on a monthly basis, generating over 13 million page impressions in one month.
ADVERTISING ON PORTFOLIO.HU Due to an in-house programmer and design team, imagination is the only limit for the creativity of form and content during the planning of your campaign, while being respective of the international IAB standards of online advertising. A wide range of creative banners, PR and sponsorship campaigns can be tailored campaign for your products, services and communication strategy.
Net Média Inc. HUNGARY, 1033 Budapest, Polgár street 8-10. Tel: (36-1) 327-4080 Fax: (36-1) 327-4081 mailto: sales@portfolio.hu www.portfolio.hu
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