CUSTOMER NEEDS

B2B CuStomer NeedS B2C CuStomer NeedS

Have specific business needs that require customized solutions

Need solutions that can integrate with their existing systems and workflows

Require technical support and training to implement and maintain the solutions

Focus on ROI and long-term value when making purchasing decisions

Need solutions that can scale and grow with their business

Have personal needs and preferences that require convenience and ease of use

Need products that are easy to use and require minimal setup or installation

Expect products to be intuitive and require minimal training or support

Focus on immediate benefits and value when making purchasing decisions

Need products that can be used immediately and do not require long-term commitments

Require solutions that meet industry standards and compliance regulations

Have complex procurement processes and require detailed proposals and contracts

Expect products to be safe, reliable, and meet industry standards and regulations

Have simple procurement processes and expect transparent pricing and easy checkout processes