1 minute read
SALES PROCESS
B2B SaleS ProCeSS B2C SaleS ProCeSS
Typically longer sales process that can take weeks, months, or even years
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Involves multiple decision-makers, such as managers, executives, and procurement teams
Requires building relationships and trust with clients through personalized communication and tailored solutions
Often involves complex negotiations, contracts, and legal agreements
Focuses on the rational benefits of the product/service to meet business needs
Requires providing technical support, training, and after-sales service to ensure client satisfaction
Usually shorter sales process that can take minutes, hours, or days
Involves a single decision-maker, such as an individual consumer or a household
Requires creating emotional connections with customers through advertising, branding, and marketing campaigns
Often involves simple transactions that can be completed online or in-store
Focuses on the emotional benefits of the product/service to meet personal needs
Requires providing a positive buying experience, addressing individual needs, and handling customer complaints to ensure customer satisfaction
Involves a higher average deal size and longer customer lifetime value
Involves a lower average deal size and shorter customer lifetime value
