Will Vo sellers Presentation

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SELLER’S PRESENTATION

REALTOR ®
WILL VO

ABOUT WILL VO

PROVEN SUCCESS. SERVICE THAT STANDS OUT!

Will Vo is a native Calgarian, and has proudly serviced the Calgary Real Estate Market for over 8 years! Having earned a Marketing Diploma, he began his career as a Marketing Coordinator for a Satellite Communication company. Will received the formal training plus years of practical, hands-on experience in marketing, sales, advertising and the effective use of social media platforms. In addition to his strong marketing background, he also worked in the Oil/Gas industry as a Drafting Designer for 7 years before becoming a full time Top Producing Calgary Realtor. Having owned multiple investment properties, he has a high acute real estate business acumen, innovative deal-making execution, and capability to deliver value-add results at a high level to his clientele.

Will takes pride in having a strong work ethic, attention to detail, positive attitude and being results-oriented. His goal is to make each client feel comfortable, informed and at ease with the buying/selling process with clear communication, providing stats and updates along the way. In his free time, Will Vo enjoys golfing, tennis, travelling and spending time with family including their little Frenchie!

Testimonials

Will was extremely easy to work with. He took us through the process of selling our place at the best value and also helped us with the purchasing of our new property. He explained everything to us every step of the way and guided us with his professional opinion. He was very patient with us in selecting the best possible house.

We really admire his patience and professionalism. He was always ready for all our queries and went above and beyond to ensure that we were taken care of.

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SMYTH

“A shining light in his industry. As a professional Will goes above and beyond to build relations with his clients. He is dedicated to finding you not just a property, but your dream property. He works tirelessly to match properties to your specific needs and wants. If you want someone that is going to go that extra mile and give you targeted matches, market research and timely responses to every question and query you have, Will is your man. Aside his professionalism and perfectionism, Will is fun and interesting to talk to. Highly recommended to everyone I know. Thank you Will Vo.”

DAVE

SELLING WITH WILL

PROVEN SUCCESS. PROVEN RESULTS.

You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL?

Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN TO SELL?

You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell.

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MARKETING THE RIGHT WAY

THE REAL FACTS

When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE

I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE

In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETING

In addition, I use the Internet and my innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.

THE BEST DEAL

When I list your home, I do so at no additional cost. When you start to get offers, I represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.

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“There is not enough time to express my gratitude for the time and effort Will Vo put in to finding my family the perfect home. My daughter and I were going through the most difficult time in our lives. A time filled with uncertainty about our future. I contacted Will to help me find a home, at that time I was trying to take a step but was not even sure it was the right one. I do not know what I would have done without him Thanks to Will, I bought a home that exceeded my expectations with regards to our needs and was considerably below what I was willing to pay.”

BISAN DAWOUD

SALES PROCESS FLOW CHART

Knowing when things happen is almost as important as knowing why things happen. We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients.

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9 START PRE-LISTING Discuss Best Selling/Pricing Strategy Listing Presentation PRE-LISTING Complete listing documents Repairs and Maintenance Preparing home to sell MARKETING/ADVERTISING Marketing Strategy Advertising Plan Agent Network MARKETING & ADVERTISING Photography Video Social Media Brochures LISTINGS & SHOWINGS Property live on MLS Allow buyer showings Open House THE DEAL Offers Received Offers Negotiated THE DEAL Phone Campaign Started Email Campaign Started
CONSULTATION Meet with Will Vo Assessment & Goals

MARKETING DRIVEN BY TECH

Times have changed. Technology has increased and provided convenient ways to market a home for all it’s worth. In real estate, new tech is always at the forefront of visionaries, business owners, investors, brokers and Realtors. In order to stay relevant and ahead of your competitors, I provide new age marketing media driven by new technology, ideas, and platforms that work in favour of the seller.

REMOTE TECHNOLOGY

Remote technology such as 3D Matterport, drone footage and Facetime allows anyone connected online to virtually tour any home in real life. What this means is that potential buyers can navigate through a house without actually physically being there.

Buyers can explore every little detail of your home from full 360 degree views and from multiple points in a single room! They can look directly up at the ceiling texture or even down to the condition of the floor below! These technologies (Matterport, Drone Footage, Facetime, etc.) are used to first run a digital open house and to promote the home to out of town buyers by showcasing its wonderful interior features, exterior landscape and give a good idea of the space inside and out.

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3D

“Will Vo is a realtor who is very capable, professional and respectful. It was a pleasure doing business with him! We had a beautiful listing done by him and our home sold in literally days. I highly recommend his services and we will definitely use him again when we decide to sell again.”

NANCY CAMENZIND

MARKETING PRODUCTS

Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include:

PROFESSIONAL PHOTOS/VIRTUAL STAGING:

Buyers love photos. 97% of house hunters utilize online sites to view properties and, for the majority, their first impression is their ONLY impression! A comprehensive range of professional, staged photos is essential to attract more views and build greater interest. Potential home buyers will form a positive opinion of your property from your photos online, long before they set foot in your home. As your listing agent, I’ll make sure your photos have an outstanding impact on buyers.

PROFESSIONAL PROPERTY VIDEO:

A well-crafted video is eye-catching, informative and allows viewers to make an emotional connection with your home. Multi-media communicates the unique selling points of your property in just seconds, through moving images, music, visual messaging and narration. Research shows that viewers retain 95% of a video’s message compared to only 10% from written text (Forbes). It’s no surprise then that video consistently ranks as the #1 online tool for buyer engagement!

DRONE:

Aerial photos/video can be a dynamic addition to our marketing. A bird’s eye view allows buyers to see how your home sits amidst its garden features, plus it can indicate boundary lines. Aerial views provide a sense of the neighbourhood and surrounding amenities such as schools or parks. The increased interest generated by aerial images can add thousands to the final sale price.

3D VIRTUAL TOURS:

A virtual tour allows buyers to experience a 3D ‘virtual’ walk-through of your home. This means your property is showcased online 24/7, with zero disturbance to you. Viewers are able to experience the layout and flow of your home in a more interactive way than static photos. This results in increased online viewing times and a greater chance of qualified buyers visiting your property.

HOME STYLIST (TO MAXIMIZE YOUR HOME’S APPEAL TO POTENTIAL BUYERS) :

Preparing your home for sale is a big job and the more effort you put into getting it ready, the more appealing it will be to potential buyers.

SOCIAL MEDIA:

The newest form of online advertising has become one of the best-performing marketing channels for property. Tapping into today’s social media’s viral power, via Facebook, Youtube & Instagram I can generate mass exposure and reach high-quality leads for you.

YARD SIGNS:

A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale.

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PRICING YOUR HOME

There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process.

FIRST:

Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experienced team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

A listing gets the most attention on its debut. As the Wall Street Journal reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

15 Activity (Amount of Interest) Time on Market (Weeks) 1 2 3 4 5 6 7 8 9 10 11 12 13 Lost Potential Multiple Offers Dangerous Risk Gamble Your Asking Price Highest Potential
Will Vo Sellers Presentation

“My wife and I purchased our new home with Will as my realtor and not only did he close the deal well below our expected final purchase price, he also got a new washer and dryer thrown into the deal as well.

Every step of the way Will kept us up to date and informed of everything we needed to do, what he was doing and offering his advice and experience in how to proceed at each step. It made the whole process a lot easier than we expected.”

AARON PHILLIPS

HOME EVALUATION

One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical!

Factors that determine what your home is worth:

- area above grade and total number of bedrooms

- recent renovations, upgrades and/or updating

- basement development with a bedroom and/or a suite plus walkout

- number of garage parking stalls

- location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 10% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 60% probability of sale.

The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.

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WHERE BUYERS COME FROM

WEB SYNDICATION

According N.A.R., most buyers are heavily sourced from online searches. I use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online.

Most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. 51% internet

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Will Vo Sellers Presentation
29% realtor 10% referral relative/ friend
2% home builder 4% open house yard sign friend
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