CREATIVE EUROPE
Under the Cross-sectoral Strand, Creative Europe supports several activities, in particular: ››
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The Creative Europe Desks, which provide assistance to potential applicants and are well placed to foster cross-sectoral collaboration;
a budget of EUR 3.2 million, 115 applications. Only the eight 8 best could be selected, representing consortia of 47 organisations. Figure 18. The priorities of the Bridging… calls
Studies and data analysis, in cooperation with the European Audiovisual Observatory and under the European Agenda for Culture;
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Communication activities to increase awareness and raise the visibility of Creative Europe;
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Policy cooperation and innovation by empowering players to work across sectors;
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Cross-sectoral projects with participants from audiovisual combined with other cultural sectors such as publishing, music or museums.
The activities around the first four have remained stable, but the support to cross-sectoral projects has developed in the last few years with immediate effect for the new programme.
EVOLUTION OF BRIDGING CULTURE AND AUDIOVISUAL THROUGH DIGITAL The cultural and creative sectors face common challenges, such as the arrival of global platforms, fragmentation along national lines, the weakening of traditional business models and new ways of producing and distributing content. Therefore there is an opportunity to reinforce the collaboration between the content and tech industries, to anticipate new forms of cultural expression and business models. Against this background, the Commission proposed launching a Creative Innovation Lab post-2020. The Lab will create space for experimenting and taking risks, for prototyping solutions which could then be scaled up. To be effective it should focus on where European added value is highest, through a cross-border dimension which will help structure emerging markets. In order to prepare for the Creative Innovation Lab, pilot calls for proposals were launched entitled Bridging Culture and Audiovisual through Digital. The scope of the 2019-2020 calls was deliberately very broad – they aimed to assess the nature and the extent of the needs of the targeted markets. The lessons learned from these pilot projects will be used to shape the future Creative Innovation Lab. The level of interest in the calls exceeded expectations – the 2019 edition, with a budget of only EUR 1.75 million attracted 63 applications, and the 2020 edition, with 82
SCALABILITY Capacity for further expansion into other sectors and or countries
DIGITAL Include audiovisual and new digital technology aspect
INNOVATION
PARTNERSHIP
The topics of the projects selected covered such interdisciplinary issues as: distribution and monetisation of content; virtual and digital tools for live experiences; data analytics for audience development; 3D modelling and heritage promotion. These first two calls highlighted a need for more focused support to best accompany the adaptation to the new requirements driven by the digital revolution. Based on these experiences, the 2021 call will put special emphasis on: ››
The solidity of the business approach;
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Environmentally respectful activities;
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Using creativity as a way to tackle relevant societal topics;
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Respecting gender balance, diversity and inclusivity.
The projects will be encouraged to focus on the topics of: ››
Rights management and monetisation (including transparency and fair remuneration);
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Data collection and analysis;
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Greening the value chains (including actions that contribute to the New European Bauhaus);
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Using creativity to tackle societal issues (such as disinformation, fake news etc.)
