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Responsible gambling

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A global approach

Regulatory requirements on operators and affiliates in the gaming industry are strict, both from an AML/CTF perspective and in the prevention of gambling-related harm.

By 2027, the global gambling market will be worth around $127.3 bn: an increase of 11.5 per cent from 2020. As the market has grown, more governments and regulatory bodies across the globe are driving through Responsible Gambling legislation.

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This legislation prioritises preventing underage gambling, reducing customer fraud and gambling addiction and driving through stringent KYC and AML checks. Privacy and the protection of personal data are also important considerations.

In order to address regulators’ concerns, comply fully with legislation and minimise the risk of large fines and damaging publicity, gambling companies need to have a greater understanding of individual players than ever before. They must be particularly alert to determined problem gamblers seeking ways around verification, authentication and suitability checks. But they must also maximise customer acquisition. So any technologies must:

be effective and not create friction

have a high pass rate for legitimate players

operate to a standard that meets regulatory requirements

be implemented to suit player requirements, so checks are proportionate and costs minimised

be rigorous, independent and reliable

Any technologies for automated player verification, authentication and suitability checks must be implemented to suit player requirements, so checks are proportionate and costs minimised