AGBriefings November 2021 Edition

Page 47

SUPPLIER SPECIAL REPORT 47 JCM

Innovating for efficiency

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hen JCM Global (JCM) created the innovative ICB Intelligent Cash Box system, it immediately increased efficiencies throughout the drop process by eliminating multiple points of potential human error. Since then, casinos worldwide have benefited from ICB’s advanced capabilities, and the ICB system itself has evolved to include new features such as web reporting and customizable dashboards. JCM’s partnership with Cash Processing Solutions (CPS) is further increasing efficiencies in the count room with flexible and modular count-sort solutions, including

the 7000i, X Range, and V Series and ECM enterprise-wide cash management software. However, the innovations don’t stop there – JCM and CPS have fully integrated ICB and ECM, so that all asset details and cash box contents are communicated directly to the CPS software. As JCM and CPS demonstrated to attendees at the recent G2E, this integration delivers a complete count room solution and is proven to bring more visibility over the operation, enhance security, and increase cash box processing speed and reliability. The integration of ECM and ICB

works at single casinos and in enterprise situations. This means ECM and ICB can be programmed to talk to each other across multiple properties with a central control location, or they can be managed separately at individual locations. As a recent example, earlier in the year, JCM upgraded the ICB system to ICB 3.0 at Black Hawk Casino and at Sac and Fox Casino, and a few weeks ago, JCM installed the ECM software at each property. Now, Black Hawk Casino and Sac and Fox Casino are using ECM and ICB software together to improve data management and create one cohesive database of all casino areas that handle cash with JCM’s bill validators. The technologies and the partnerships are additional proof of JCM’s commitment to its customers to bring innovation that enhances the guest experience, increases efficiencies, and boosts security. For information, contact your JCM representative or visit jcmglobal.com.

PINNACLE

Raising the game with Esports Hub

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sports betting is no longer the niche that some make it out to be. For those who have invested effectively in their offerings, the commercials speak for themselves - with sportsbooks seeing the benefits of rapid acquisition from the relatively untapped esports community. Engaging with this unique audience is arguably the biggest hurdle in becoming a true esports operator. Being digital natives, they have higher standards when it comes to the way they consume their esports content and when it comes to betting, they want experiences that resonate with their esports world. Building trust with these players as an operator is key and that’s exactly what Pinnacle Solution’s recently launched Esports Hub delivers. Designed specifically for the esports fan, as opposed to the generic sports bettor, the Esports Hub provides a standalone esports betting destination with a tailored UX and design that fits with the audience’s expectations. With unmatched content, integrated live streaming, a bespoke dark mode, and the flexibility to offer higher limits and sharper margins, the Esports Hub is a game-changing product, capable of transforming operator

success as a B2B tool. “Esports betting is a vertical in its own right, not an extension of the traditional sportsbook”, is how Paris Smith, Pinnacle’s CEO sees esports betting’s position in the market, adding that the Esports Hub “provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced

hold potential.” Underpinned by Pinnacle’s pioneering esports trading product and risk management service, Pinnacle Solution has skin in the game when it comes to knowing what engages customers and drives profit to partners. Operators can leverage this know-how and integrate the Esports Hub to fast-track their journey to becoming an authentic esports provider.

Asia Gaming Briefings | November 2021


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