FOR THE PEOPLE

HowTikTokchangedthefashion realmgivingthepowerbackto individualcreativityand expressionism.

At one point in time, premiere fashion was reserved only for the financially elite or artistic. There were very few avenues to showcase the unbridled expression that clothing has to offer besides magazines or in recent times on Instagram. This left an luxurious awe and spectacle when viewing how some of the world’s most premiere figures dawned their attire but also constructed a separation in the average individual expressing their own unique styles to the world at large.

Then TikTok came along.

Now this is no multi-layered essay glorifying all the platform has to offer nor any proclamation that social media based fashion influencing was birthed from the site. But what can’t be ignored is how accessible TikTok has made fashion for the public and the opportunities it affords creators to build a name for themselves in a field predicated on exclusivity.

TikTok allows more of concentrated on algorithmic preferences allowing anyone to go viral on any given day. This is a powerful feature of the site since this was near impossible to do on other platforms prior without large financial investment into promotion. Sure Twitter would feature the rare viral fashion enthusiast, but the app is more catered to verbal exchanges and memes than building a professional reputation for a new audience. And though Instagram centralized images as their claim to fame, building a following outside of your monetary reach of promotion is difficult. Besides a few outstanding influencers, most fashion-based pillars on the app were celebrities in their own right and the clothes they dawned were crafted by a personal stylist using them as a mannequin of sorts. There was no true personality associated with the clothing.

But with TikTok the virtue of independence became key in broadcasting your own abilities to the world. Whether it was a high budget DSLR camera or an Iphone, everyone now had the ability to construct their own content and rightfully create professional headway.

The “everyman” appeal of the app makes you believe that no matter who you are, if you’re work is good enough you have the chance to get noticed from your work. And in several instances that has proven to be the case. Modern day fashion icon Wisdom Kaye got his start in 2020 posting videos of his everyday school outfits on the app and the audience bore witness to the unlimited stylized creativity he had to offer which may have been unnoticed otherwise.

Instagram would later go to mimic TikTok’s success by adopting video reels that can be uploaded to your feed (also known as Reels) further demonstrating the impact TikTok has had on the creative landscape of most fields. This evolution now puts much of the social media success of your brand in your own hands and it can go as far as the ingenuity you invest into it. Once again reminding the public that fashion isn't all about luxury or popularity, rather it stems from each person's capacity for imagination and individuality.

Even the trends that sweep the app are inclusive and very doable. Most recently the “GRWM” (Get Ready With Me) has overtaken the site allowing a close intimate look at the extravagant or mundane attire that people design themselves with. And for hopefuls hoping to get into the fashion realm, these short videos are a lifeline for furthered knowledge and insight on clothing. The amount of information supplied to the audience is nearly infinite and the power to replicate your findings in your own wardrobe is always present.

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Represent Clothing

Slowly becoming a premiere name in fashion, Represent presents a diverse catalogue of accessories, clothing and footwear all meshed with western style comfort clothing so iconic with the region. Represent stands out with it's mastery of sizing, tailoring each article to a more oversized, loose trim that increases their appeal to a wider market. The bigger price point is definitely worth the guaranteed quality.