AFRA SARAH NONNENMACHER
SKILLS PRODUKTMANAGEMENT: Portfolioanalyse Sortimentsgestaltung Marktresearch/ Wettbewerbsanalyse Konzeptionserstellung & Ideenfindung Designevaluierung Umsetzung mit Produktion und/oder Produzenten Preisgestaltung (Markt & Produktionsseitig) Kommunikation & Vermarktung (z.B. (Key-)Features) Präsentationserstellung und Halten Schulungen (deutsch & englisch) Reflektion & Optimierung Briefen & Zusammenarbeit mit Produzenten/Lieferanten in: Asien (China & Taiwan) Amerika DACH Osteuropa (Slowakei, Tschechien, Polen) UK (England) > 10 J. Erfahrung keine Erfahrung AFRA SARAH NONNENMACHER
SKILLS COOPERATIONEN, BRIEFEN, ZUSAMMENARBEITEN. Briefen, Koordinierung (Budget, Timing, Zieldefinierung) und Zusammenarbeiten von/mit Graphik-, Industrie-, Lichtdesigner, & Photographen, wie: Industriedesigner: ZEUG DESIGN (http://www.zeug.at) HADI TEHERANI (https://www.haditeherani.com) FACTOR Produkt (https://www.factor-product.com) THINK THINK (https://thinkthinkdesign.com) PETER ANDRES (https://www.andres-lichtplanung.de) Graphikdesigner: (extern& Intern) RED BULL CREATIVE (http://www.redbullcreative.com) GOLDEN GATE (http://thegoldengate.eu) Photographen: (extern& Intern) MAXIMILIAN MUTZHAS (http://mutzhas.com) BERNHARD MÜLLER (http://www.fokus-design.com) TILL HÜCKELS (https://tillhueckels.com)
AFRA SARAH NONNENMACHER
SKILLS SPRACHEN: Deutsch (Muttersprache) Englisch (Verhandlungssicher) Spanisch Latein (Latinum) IT – SKILLS: Powerpoint Word, Excel, Outlook Squarespace Adobe Illustrator Inkscape SAP (Z21 & Z11) MGM (Warenwirtschaftssystem)
AFRA SARAH NONNENMACHER
SKILLS TECHNISCHE KOMPETENZ: Textiltechnik Veredlung Kunststoffverarbeitung Metallverarbeitung Schaumstoffverarbeitung Holzverarbeitung Elektrotechnik, Sensoren Lichttechnik Wertstoffkunde ARBEITSWEISE: Hands-ON Mentalität Selbstständiges Arbeiten Teamplayer Führungserfahrung AFRA SARAH NONNENMACHER
impressions productmanagement
experience. coordination of product.development & launch.
PEAK OF SALES
vPRODUCT
PRODUCT LAUNCH
PHASE OUT
OPTIMIZATION
vTHINK TANK IDEENFINDUNG
vLAUNCH
vPHASE OUT
vTHINK TANK * Research of new technologies. * Creation of design, technic & market briefings. * Benchmark analyses. * Portfolio analyses. * Realisation of new products with an existing or new supply chain set-up, with an focus of defined timing, feasibility & a def. budget.
vLAUNCH * Creation & holding of presentations. * Trainings - in-house, abroad of the sales.reps and /or clients. * Preparation of the benefits and strength of each item within the range.
vPRODUCT OPTIMIZATION * Creation of Survey (Sales & Market) * Review of the Product * Optimization: Eff & Technology Upgrade, Cost optimization, Communication, etc.
vPHASE OUT * Reflection * Last chance –Sell –Campaign * Creation of up-Cycling, re-use concepts
vIDEENFINDUNG * Bewertung neuer nachhaltigen Technologien. * Definierung von Design, Marketing & Technischen Anforderungen für Graphik & Industriedesigner. * Marktanalysen. * Portfolioanalyse. * Umsetzung von Projekten& Produkten unter Einhaltung von def. Zeitplan, Budget und Machbarkeit.
vMARKTEINFÜHRUNG * Erstellen und Halten von Verkaufspräsentationen. * Schulung und Training vom Vertrieb und oder Kunden. * Ausarbeitung einer Eigenschafts-, & Argumentationskette für jedes Produkt innerhalb des Portfolios.
vPRODUCT OPTIMIZATION * Erstellen von Umfragen (Verkaufs & Bedarfsumfragen). * Überprüfung & Bewertung des Produktes. * Optimierung: Effizienz, Technology, Kommunikation, Kosten etc.
vPHASE OUT * Reflektion * Abverkaufs- Kampagnen * Erstellung von Up-Cycling, Re-use Konzepte
product cycle.
experience. coordination of product.development & launch.
SALES & FEEDBACK 1y +1y LAUNCH
OPTIMIZATION
SALES & FEEDBACK
OPTIMIZATION
OPTIMIZATION
NEW PRODUCT DEVELOPMENT
NEW PRODUCT CATEGORY DEVELOPMENT
TODAY
0,5y LAUNCH
1y LAUNCH
TIME 1,5y LAUNCH
2y LAUNCH
product cycle.
experience. coordination of different departments, like timing, infoflow, tasks.
dive deeper - tasks.
drive. product development with a key focus on economy of…
ENERGY • • • •
Lightweight materials Durable materials (product cycle) Ecofriendly processes (blue sign certified) “interchangeable” construction
ECONOMY OF WASTE • • • • •
Ecofriendly materials Reduced carbon footprint Timeless and clean designs Reduced number of patterns Packaging concepts multi- usage
TIME • Well organized, less is more • Modular & Systematic • Simplification (Not over- engineered)
development drive.
Impressions product
BIOHOF
task. sell-in packaging (living hinges), taking care on food certification Naturland, EUBiosiegel), barcode, logo creation, labelling..
BS - GLAS
task. organisation of productphotos, manufacturing pictures and much more
task. creation of templates for sell in actions & calculation plus configuration sheet – for a customized version for the “privacy shield”.
PROLICHT
task. evaluation and concept creation of the new segment office light. creation of design, market and technical brief for the industrial designers and technical department. Launch process definition, pricespoint analyses, SWOT, creation of sales presentation, holding trainings, communication plan, USP creation.. (Designerteam: Hadi Teherani)
elaboration & communication of the USPs.
task. evaluation and concept creation of the new segment office light. creation of design, market and technical brief for the industrial designers and technical department. Launch process definition, pricespoint analyses, SWOT, Creation of sales presentation, holding trainings, Communication plan, USP creation.. Designerteam: Peter Andres)
product application.
THORN INDUSTRY
task. communication, coordination of the development, family setup, portfolio, packaging, sales presentation a.m. .. benefits of the product, super low total cost of ownership, constant lumen output, luminous flux up to 36000 lumen, corridor function on demand, payback after 1.7 years in case of refurbishment a traditional HID lamps..
flexpak.
task. optimization. upgrades of the efficacy and cost reduction, enlargement of the certification, that is can be sold also in USA, decrease the glare effect thanks to a refractor.. Industrial application, like hangar, warehouses..
hipak.
SALEWA
task. PM Accessory. Build up & arrange a new assortment of the category. Build the link and a great match to all other divisions, like apparel, mountain equipment, hardware.. Market.analyses, development of new products (like, ff.), pricestructure, evaluation of new suppliers in Asia, application of the new branding and much more.
ACCESSORIE LINE UP.
HANDMADE *bring the new eagle = branding to fly. *laudatio for the new branding. ..designed, made through me.
brand jewel.
result.
RESCUE BIVY – Development, Management & Marketing EMERGENCY SITUATION IN THE MOUNTAINS - YOU NEED TO STAY
rescue bivy.
90 % of the needs
PLANNED BIVY
EMERGENCY REQUIREMENTS: light weight breathability water resistance
Key Features: FOCUS on WEIGHT & SIZE
REQUIREMENTS: space head camper rappel possibility high durability carrying system Key Features: FOCUS on COMFORT
consumer needs.
PIONEERING
VISIBILITY
RELIABILITY
QUESTION - HOW TO SURVIVE IN A FLOODED MARKET ?
SPORTSGOODS are highly EMOTIONAL PRODUCTS.
SAFTY ITEMS needs to be reliable and durable like your BEST FRIEND!
+
+
BEST FRIENDS = PRICELESS
WHAT ARE THE CONSUMER NEEDS?
The product needs to be UNIQUE and PLEASANT
THE ANSWER = INNOVATION
VISIBILITY = ATTRACTIVENESS
RELIABILITY = CREATED & DEVELOPED IN GERMANY
GERMANY
development drive.
RESCUE BIVY.
task. marketevaluation, marketresearch, designbriefing, production coordination, supplier evaluation, fabric validation, salespresentation, price point definition ‌
FACTS measurement
L: 235 cm W: 83 cm
answer.
100 % WATER PROOF SEAMS & FABRICS
> 93% PERMANENT BODY HEAT REFLECTION
208 GR & PACKAING SIZE (20 * 8 *8) cm
HIGHLY BREATHABLE, SYMPATEX MEMBRAN & VISIBILITY
TOTAL CLOSING OPPERTUNITY
SUITABLE TO ALL SALEWA SB & 3D FOOT ZONE
details.
& some more projects
TRAVELLINE – Development BEING ON THE ROAD, MEANS YOU NEED TO BE EQUIPED- PREFECTLY
travelline.
task: MOCK-UP: creation and development of a new pattern in cooperation with suppliers from Asian.. Inspiration for me was the polygon DNA from the new SALEWA logo.
travelline.
task: development of superlight and durable fabric, colors, pattern familiyline a.s.o. ‌ fabric was a own development = lighter, more durable and less energy-consuming than other fabrics on the market (Status: 2013) Totally 44 pieces (Sizes & colorversions)
travelline.
Evaluation of 3D LASER BRANDING
Evaluation of 3D RAISED UP BRANDING
branding.
task. Update and evolution of the UL collection. New pattern, new colorversion, new fabric – mission is strong, lightweight, durable, extreme small packaging volume..
UL collection.
task. DESIGN = 1st SIGN ... Wing pattern = SALEWA DNA ... Color = CI colors, matching for sure the apparel, backpack and shoe designs. One important task for a PM for accessories was to match with the design to all other divisions (backpack, shoes, apparel..).
DESIRE = KIDS POLE Price sensitive
SIGN = ALL SEASON POLE ( HIKE & SNOW)
poles.
task. ... application of the new logo and design - taking care on the new standard. BPA free bottles, elimination of the ALUbottles... some designs beside..
bottels.
task. ... application of the new logo and design – new pattern development, which matches the new design language from Salewa, new fabric – new packaging for the calk. price aso..
chalkbag & chalk.
HEAD PROTECTION
teamwork.
ALPHA
task:.. Briefing of the industrial design.. Building up a brand new line, evaluation of a new technology (multi-impact absorbing foam), coordination of certification and production in china..
AGENT
a | series- male.
teamwork.
task:.. Briefing of the industrial design.. Building up a brand new line, evaluation of a new technology (multi-impact absorbing foam), coordination of certification and production in china..
ADORE
AVRIL
a | series- female.
teamwork.
task. Integration of a new fitsystem (Status 2012) Integration of 360 ° BOA Fit System, coordination with manufacturer & supplier & certification..
a | series details.
branding. for instance Freestyle & A | series emblem
a | series details.
focus on. details & functional materials
a | series details.
RENTAL STORAGE SYSTEM SD&D
task. In cooperation with MONTANA we have developed an storage system, which store and dry helmets, plus optional sanitize them. Challenging was the integration of the magnetic store system picture. shows one slatwall segment.
a | series- rental.
RENTAL HELMET AIR
task. Metal plates on the rear, to be attached on the SD&D rack With an rental bar code sticker and an color code system, that the operator spot the color immediately.
a | series- rental.
STIVOT RACE
task. 1st Carbon helmet in the HEAD line - due to the new FIS regulation (a = 6.8 m/s2 testing speed), which simulates a higher impact force. .. searching an new supplier in Taiwan and coordinating the new technology, standard, certification in a quite limited timeframe..
FLEXOR SERIES
task. integration of the first certified soft backprotectors, which pass the EN 1621:2, searching and evaluation of material supplier and textile producer, coordination of the certification, design, fitting..
race | series.
RENTAL PROTECTION SERIES
task. Integration of the 1st rental body protection line. Focus on: perfect fit, antibacterial treatment, comfortable Velcro's = avoid destroying the clients garments, washable design construction – fast visible sizing for the rental operator, durable and long-term construction aso.
rental | series.
First LAYER PROTECTION SERIES Focus on: Perfect fit, natural antibacterial treatment, thanks to the bamboo fabric, protection against minor impacts (PPE), washable, lightweight, coordination of the design, coordination if the manufacturer in Asia. Pricing, lineup definition, market research..
st 1 layer bodyprotection.
HORIZON teamwork.
task. Coordination for the industrial designer – manufacturer in Asia, definition of the line-up, VLT filters, pricing, marketanalyses, antiglare function aso. development target! extra wide field of view!
horizon.
SEAMLESS BEANIE LINER:
task. development intention -to avoid pressure points, esp. for baldness mens. define with the supplier the seamless process, evaluation of the costs, fitting aso. In therms of linesetting, it was a upgrade for the hybrid-helmet collection.
details.
WMN FIT
task. relocation of the dial fitting wheel – to avoid for the wmns, conflict and stress with their ponytail. Challenging was to get the same tension on the fitting system from the right and left side.
details.
FOCUS ON DETAILS
Embroidery
details.
MINI ENCAPSULATION AUTOMOTIVE
MINI ENCAPSULATION teamwork,. development target. To avoid a cold start – to reduce CO2 emissions as good as possible. Esp. starting a cold engine created a lot of C02 emissions. It was a challenging development, since the high temperature stressed the chosen material of the capsulation. Beside thermal requirements there were also acoustical demands, which we needed to respect. my task – Process and material engineer.
details.
thermal stress test.
THANK YOU FOR YOUR ATTENTION