MARKETING OVERVIEW
Internal Use Only
The AFN Brand
The American Financial Network brand conveys a positive customer experience for our borrowers as well as our referral partners.
• Optimistic & Inspiring
• Integrity & Ethics Driven
• Professional & Modern
• Never fear-based or negative
to
Click here
view brand standards.
Internal Use Only We are award-winning! Bragging Rights Comes Standard at Team AFN AFN Awards www.afncenter.com/awards Download Social Posts
MARKETING SERVICES
Internal Use Only www.afncenter.com Password: GoTeamAFN Marketing Hub
One Stop Shop for Marketing
Your
Internal Use Only www.afncenter.com/hotmarketing Bookmark this page! Hot Marketing Get All The Latest Marketing Updates • Hot Top Marketing Packages • New Releases • New Services • And more!
Custom Advertising
Concept & Brain Storming
In-House Graphic Design
Professional Copywriting
Compliance Review
Management
Free Service for Branch & LO
Custom Advertising
When To Use This Service
Custom to you or your branch Event, Seminar, Grand Opening, Team Flyers, Etc.
Seeking Approval on 3rd Party
Creative, Direct Mail or Advertisement
Internal Use Only
TEAM AFN SHOP
Internal Use Only Online AFN Shop Quick Ship Promo Custom Promo Pay with your P&L or Credit Card 1 2 3 4
AFN Shop Your Online AFN Shopping Headquarters
Team
Business Cards
New Logo Business Cards
Now Available!
Multiple Design Options with Optional Backs
Must Be Licensed & Official
AFN Employee
Internal Use Only
Print & Signage
Show off the new logo!
Stationary & Folders
Brochures
Thank You Cards
Indoor & Outdoor
Building Signs
Sign Riders & Yard Signs
Customizable
Events & Tradeshows
Showcase the AFN Brand in Style!
Rent & Purchase Options
Promo Items
Table Skirts
Banners/Pop-Up Banners
Name Tags
Apparel
Advertise with what you wear!
Internal Use Only
BRANCH & LO WEBSITES
Internal Use Only SNAP! Application Customization No Cost To You Email helpdesk@afncorp.com for any website questions. Personalized Websites Customized with your information!
Internal Use Only SNAP Application Click Here To View Video FREE Point-of-Sale
SOCIAL MEDIA
Social Media
Full Social Media Support
Easy to Access Content Library
Posts and Videos To Engage Audience
Weekly Content
Facebook Page Setup
Training Guides and Videos
On-One Assistance
Internal Use Only Generate More Leads Stay Consistent on Social Media Scheduled Posts Opt-In Campaigns Social Coach FREE & EASY SOCIAL MEDIA PLATFORM For more info & to sign up: www.afncenter.com/socialcoach
Social Coach
FREE & EASY SOCIAL MEDIA PLATFORM
Automated Postings
Opt-in to any company campaigns to get relevant, strategically planned posts automatically delivered to your social feeds.
Library of Content
You will have access to our massive library of content that allows you to choose items to post directly whenever you choose to.
Mobile Friendly
Manage metrics, schedule, view upcoming, and post adhoc directly from your phone. One-Tap Posting to All Social Networks makes it easy to do social on the go.
Internal Use Only
Internal Use Only • Posted Twice A Week Showcasing Our Amazing Team • Watch Our Corporate Feeds To See If You Get Chosen Customer Service Rockstar Spotlight Showcasing Our 5 Star Reviews
Customer Satisfaction Surveys
Sends to ALL Closed Loans
automatically on your behalf
Built to Route Highly Satisfied
Customers To Review You
Easy Way to Manage Your Online
Reputation
Dashboard with Survey Stats
Automated Realtor Surveys
Internal Use Only Automatically Posts HAPPY CUSTOMER Reviews on Social Media
The Ultimate Marketing Suite ICONNECT
Real-Time Loan Data Sync
Automated User Setup
• LO Licensing
Marketing Compliance Management
• Dynamic Advertising Disclosures
Cloud-Based & Mobile
Internal Use Only
Friendly!
iConnect In Depth Integration with Encompass
iConnect
Full Life-Cycle System – from Prospect to Loan to Lifetime Client
Internal Use Only
iConnect
A Complete CRM
• Intuitive Contact Management
• Contact Details
• Marketing History
• Manage & Distribute Leads
• Capture 3rd Party Leads in Real-Time
• SimpleNexus Integration
• Full Marketing Library
• Mortgage Insights Sales Presentation Tool
• FREE 3 Year Loyalty Program
Internal Use Only
iConnect
Full Marketing Library
Downloadable PDF Flyers
Emails & Drip Campaigns
Newsletters
Open House Flyers
Postcards
• $1.00 each, no min.
Internal Use Only
Open House Marketing
Downloadable PDF Flyers
Co-Brandable with Realtors
Scenario Marketing Available
Single Property Website with Lead Capture
Internal Use Only
OPTIONAL SERVICES
Our expanded offering is designed to help you grow your business.
MBS Highway
Cutting-edge digital platform that helps industry professionals interpret and forecast activity
In the mortgage market
The BEST advice in the industry from market expert Barry Habib Features include Updates, Calculators, Loan Advisor Tools, Real Estate Report Cards and Marketing (Open House Flyers, Social Share, etc.)
Special AFN Branch Pricing
$85/month per branch subscription + $3.50/per subscriber for the 90-day marketing kit
Includes ALL FEATURES!!
Internal Use Only
ListReports
Capture More Leads
Gain Realtor Connections
Marketing Kits
Individual Subscription:
• $125/month per user
Branch Subscription:
• $299/month (3-5 users)
• $499/month (6-10 users)
Internal Use Only
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Homebot
Homebot's mission is to empower consumers to build wealth through homeownership by keeping them connected to their loan officer and real estate agents for all their future home transactions.
AFN Exclusive Discount • $160 per month per user
SimpleNexus
SimpleNexus is an approved vendor for those who would like to use this service.
This is an opt-in service that allows you to simplify the loan communication process from start to finish.
The discounted AFN rate for this tool is $110.00 per user/month. No long term contracts.
Internal Use Only
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CULTURE
AFN Branch Wire
Marketing Content & New Features Are Easy To Access Here
Internal Use Only
Culture Building
Show appreciation for team members through the AFN Props Program.
Engagement Contests
• Bring your family into the AFN family fun with Kids Coloring Contests, Seasonal Activities, Painting Sessions and more!
AFN Cares
• We help our communities through AFN Cares and also celebrate and appreciate our employees in various ways.
Internal Use Only
Marketing Policies
Policy Overview
Also located on the Marketing Hub
• WEBSITES: Must be the company provided website or reviewed and approved by Compliance and Marketing.
• COMPANY NAME: The company name is American Financial Network, Inc. and can be referred to as AFN once the full name of the company has been displayed on the piece in a more prominent placement.
• ADVERTISING REVIEW: All advertising MUST be reviewed by Marketing and Compliance and approved. This includes, but is not limited to: Print, Email, Website, Video, Radio, Blog. Marketing in iConnect is pre-approved for use.
• EMAIL ACCOUNTS: All e-mails for business MUST go through your afncorp.com account. Business must not be conducted via any other personal account. Email domains that you purchased for business must be approved by compliance.
• BULK EMAIL ADVERTISING: All email marketing must go through approved systems. iConnect, or an approved CRM such as Velocity. Emails must be approved by compliance. Emails in iConnect are pre-approved.
Internal Use Only
Policy Overview
Also located on the Marketing Hub
• CAN-SPAM: You must have a valid “opt-in” for any email marketing that you conduct. Per CAN-SPAM, you can email those who have inquired within 90 days and those you have closed a loan for within 18 months.
• SOCIAL MEDIA: Do not post rates, offers, payments or scenarios via Social Media. You are liable for your social media accounts and communications. If in doubt, leave it out!
• MEDIA RELATIONS & PR: Do not speak with the media on your own. Please contact corporate to work with an approved company representative. Any press releases, media stories or interviews must be run through corporate.
• FEDERAL DNC: Any telemarketing efforts must be approved by compliance. Scrub all numbers against the state and federal “Do Not Call” lists and maintain a Branch DNC list. Make us aware of anyone who has asked to be removed from our call list.
Internal Use Only
Internal Use Only THANK YOU! Marketing Help Desk marketing@afncorp.com