INTRODUCTION TO AFN MARKETING
The AFN Marketing team is here to help you grow your business through a top-notch marketing offering. Our team of professionals is here to help you with your advertising, social media, video, surveys, promotional needs, plus much more! From the full library of on-demand marketing materials to custom adverrtising, the AFN Marketing team develops marketing to help branches and loan originators grow and succeed.
Your Dedicated Marketing Team.
Marketing Overview Intelligent Marketing Suite CRM and Lead Management On-Demand Marketing LIbrary Loyalty Campaign Custom Marketing Support Individual Websites SNAP App Full Social Media Support Free Automated Social Media Borrower Surveys Team AFN Shop Property Listing Systems Mortgage Presentations
The
The American Financial Network, Inc. brand conveys a positive customer experience for our borrowers as well as our referral partners. The AFN brand is: • Optimistic & Inspiring • Integrity & Ethics Driven • Professional & Modern • Never Fear-Based Or Negative Through every touchpoint we convey a sense of well-being, comfort, stability, and integrity.
AFN Brand The American Dream Personified
Intelligent
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Marketing
iConnect
Suite
Business Building Tools
Contact Management (CRM)
Customer Retention
Database Mining
Direct Mail Marketing
Email Marketing
In-process Communications
Leads Management
Loan Presentation Tool
Marketing Library Intelligent Marketing & Relationship Productivity Suite
is a cloud-based and mobile friendly suite of tools that empower you to grow your business through automation, relationship building, lead generation, and more. System Includes Cloud-Based & Mobile Optimized
iConnect
Automated User Set Up
Dynamic Advertising Disclosures
Marketing Compliance Management
Real-time Loan Data Sync System Features
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42 Unique Communications
6 Full-Color Post Cards
36 Dynamic HTML Emails
A Better Way to Ask for Referrals
Compliance Approved Content
Content is Unique to AFN
It’s Completely Automatic
No Cost to Our Branches
Personalized for the Loan Officer
REALTOR® Co-Branding Available
Features
relationships strong just got easier. We provide our Loan Officers a 3 year loyalty campaign on every closed loan, free of charge, to help you keep in touch with your customers in a fun, interesting, and easy way.
Loyalty Campaign
System
Keeping
Three-Year
On-Demand Marketing Library
The Marketing Library that is more than flyers
The AFN marketing library features tons of marketing from multi-media campaigns to direct mail postcards. Each piece is customized for you and is already compliance approved.
Library Features
• Automated personalization
• Free PDF downloads
• Free unlimited emailing
• Co-branding with REALTORS®
• Postcard print/mail ($1.00/postcard - no minimum)
• Smart marketing (birthdays, anniversaries)
Custom
Custom Advertising & Creative Services
You have your own personal marketing agency. We offer custom creative development including idea-storming, graphic design, copywriting and compliance review.
We Can Help With
• Banners
• Booklets
• Brochures
• Door Hangers
• Emails
• Flyers
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• Postcards
• PowerPoints
Your Personal Marketing Agency
• Rack Cards
• Signage
• Social Media
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• And more!
We are dedicated to providing our Branches with the very best solutions & support possible. It is our duty to strengthen our brand, gain market share, and promote growth.
Marketing Support
Listing Flyers
Magazine Ads
Web Ads
Guided Social Media
Social Media is an essential source of business.
You have a guide!
Our experienced marketing team is here to guide you through the ever-changing landscape of social media and help you make the most of it.
System Features
• Full Social Media Support
• Weekly Images/Content Provided
• Hours of Live & Recorded Training
• Local SEO Support
• Social Media For Realtors®
• Automated Social Media Posts with Opt-In Service
• Weekly Animated Videos with Customization Option
FREE AUTOMATED SOCIAL MEDIA
Let us do the work for you!
A free and easy social media platform that is available to AFN Loan Officers to help you manage your social media pages.
• Generate More Leads
• Stay Consistent on Social Media
• Scheduled Posts
• Opt-In Campaigns
Automated Postings
Opt-in to any company campaigns to get relevant, strategically planned posts automatically delivered to your social feeds.
Library of Content
You will have access to our massive library of content that allows you to choose items to post directly whenever you choose to.
Mobile Friendly
Manage metrics, schedule, view upcoming, and post ad-hoc directly from your phone. One-Tap Posting to All Social Networks makes it easy to do social on the go.
Every Loan Officer receives a free website that is fully integrated with Encompass and features an easy way for borrowers to complete their application online via the SNAP app. Website Features • Encompass Integrated • Feeds Into iConnect CRM • Lead Capture Form • Full Application • Short Application Available • Learning Center • Mobile Responsive • Mortgage Calculators • Testimonials • Vanity Domains Allowed • Video Embeds Individual Websites For website assistance, email helpdesk@afncorp.com.
All Branch and Loan Officer website include the SNAP application ran through Encompass. This easy application is available for borrowers to complete on their computer, tablet or mobile device. It will take them step by step through the application process and allow them to upload documents.
Click To Learn More
For website and SNAP App assistance, email helpdesk@afncorp.com.
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Apparel
Business Cards
Envelopes
Event Rentals
General Brochures
Pay via P&L
Promotional
Quick and Easy
Quick Ship Items
Signage
Seasonal Bulk Orders
Stationery
Features
promo items to apparel,
Shop
it
We pre-stock
items for fast shipping and also feature
custom choices. Event rentals are
easy to order.
the Team AFN
has
all.
many
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also
Borrower
Expanding
Experience.com
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Survey System Experience.com
Free Automated Setup
Easy Way to Manage Your Online Reputation
Measures Consumer Satisfaction
Personalized Landing Page with Your Rating and Reviews
Link To Your Social Media Profiles
like LinkedIn, Facebook & Twitter
the voice of
client reviews to build your
reputation.
happy
online
Customer Satisfaction Surveys to
loan customers
satisfied customers
reviews
social media
Features
sends out
all closed
automatically on your behalf. It is built to route highly
to directly review you, then automatically post those HAPPY CUSTOMER
on your
pages! System
Optional Marketing Programs
Realtor Marketing & Property Listing Systems
Special AFN Pricing
Cutting-edge technology and modern designs that highlight the property’s best attributes and can be co-branded* with your Realtor® partners. From informative flyers, to modern property websites and eye-catching postcards, you’ll be sure to impress buyers for your listings.
The AFN discounted rate for this tool is $125/month per user for individual accounts or $299/month per branch (up to 5 users) for branch subscription. $499/month per branch (up to 10 users).
MBS Highway
MBS Highway is the premier sales tool in the mortgage industry, which brings Mortgage Market and Real Estate Data to AFN Originators, their clients, and referral sources. AFN has special branch pricing to allow you to make the most of the tool. Branch subscriptions include it all, from Loan Advisor, and Presentation Highway to Open House Flyers, Social Studio and the MBS Highway Marketing Kit. The AFN discounted rate for this tool is $85/month per branch subscription. + $3.50/per subscriber for the 90-day marketing kit. Includes ALL FEATURES!!
SimpleNexus
SimpleNexus is an approved vendor for those who would like to use this service. This is an opt-in service that allows you to simplify the loan communication process from start to finish. The discounted AFN rate for this tool is $110.00 per user/month. No long term contracts.
Homebot
Automate your client retentioni, agent partnerships and client referrals/leads with Homebot. Homebot’s mission is to empower consumers to build wealth through homeownership by keeping them connected to their loan officer and real estate agents for all their future home transactions. The discounted AFN rate for this tool is $160 per user/month.
CORP NMLS# 237341 • INTERNAL USE ONLY • EQUAL OPPORTUNITY EMPLOYER THIS PUBLICATION IS INTENDED FOR INDUSTRY PROFESSIONALS ONLY
