innovate

Under the innovate! label APG|SGA systematically captures, develops and presents the innovative strength of the Out of Home medium and that of its own products and services. An innovation team was established and an online platform created which uses specific cases to show APG|SGA’s market partners just how much can be achieved with Out of Home advertising in terms of planning, creativity, production and advertising media technology.

www.apgsga.ch/innovate

«Leaf poster background symbolizes vegan Lattesso» by JBW Media & Inhalt und Form Werbeagentur LSA for Innoprax AG

The target areas in Switzerland

We operate with the regional structures defined by WEMF AG für Werbemedienforschung. The geographical extents and population figures of the various target areas are based on official data obtained from the Federal Statistical Office (FSO).

26 Greater urban areas 30 Urban centers

Current data

The calculation of our media performance figures is based on the information published by the Swiss Federal Statistical Office (FSO, population status: 31.12.2011, definition conurbations status: 31.12.2014)