Billposting by communication goal

Advertising performs a key role in preparing the ground for purchases by raising the awareness and attractiveness of brands, products and services, and generating interest in them. It also has an activating nature, reminding consumers at the right moment that now is a good time to buy or consume.

Outdoor advertising provides an opportunity to achieve the communication goals of awareness, image and sales in a highly efficient way: an unmissable public presence, precise geographic targeting, large-scale design possibilities and an appropriate choice of format and location are important control factors for the success of advertising campaigns.

Outdoor advertising supports all the key tasks of advertising leading up to the purchase process highly efficiently and offers excellent value for money:

Awareness

Raise your awareness level quickly and sustainably. 89% of Swiss people go out each day for work, shopping or leisure activities. Along these recurring journeys, they automatically and repeatedly come into contact with our 300,000-plus advertising spaces. This explains the wide and quickly established reach and the high accumulation of contacts that you can achieve with our Out of Home solutions within shortest time.

Image

Thanks to our high-impact – and sometimes also exclusive – premium offers in public spaces, you are assured of an ideal, high-quality setting for consistent knowledge development and a positive image transfer. Outdoor advertising – whether analog or digital – provides an almost unlimited range of use and design options, and is accepted and perceived positively by the public better than any other medium. This is the basis of successful brand and trust development.

Sale

Advertise in the vicinity of a POS or POI, and influence purchasing decisions in your favor at the decisive moment. Outdoor advertising has a great deal of persuasive power, which can be optimized and targeted in terms of time and location. It also has great (and proven) potential to increase sales, putting you ahead of the competition when it comes to activating consumers.

Research

APG|SGA intensely researches the impact of outdoor advertising in order to provide advertisers with a sound decision basis when planning campaigns. www.apgsga.ch/research