The Finest Grass Fed Natural Beef from New Zealand

WWW.AFFCO.CO.NZ

Our Natural Land New Zealand’s remote, green pastures naturally produce the healthiest, most trusted beef in the world.

Beef in many countries requires finishing of cattle in covered feedlots with grain-based diets. High-intensity living can mean increased use of antibiotics, and high-costs encourage the use of growth promoting hormone treatments. In comparison, New Zealand’s temperate climate allows year-round support of beef production on open pasture. With clean rainfall and natural sunlight, cattle do not require systematic use of antibiotics or growth promotants in order to thrive. For over 115 years AFFCO has been trusted to provide the best natural beef in the world. We are proudly 100% New Zealand-owned and proud of our reputation for consistency and trust.

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Natural is Best In a world of artificial proteins, synthetic meat and hormone growth promotants, we choose to trust in nature as the healthiest option for our families and ourselves.

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GE

ED

FREE RANGE

0%

FREE RANGE

All of AFFCO’s Natural NO Beef is raised on clean open pasture, temperate climate allows year-round EE RASS FED New HGP FRZealand’s S Gwhere ANTIBIOTICremote, support of healthy, free range animals.

GRASS FED

Cattle areNO made by nature to eat grass. All of AFFCO’s Natural Beef are raised pasture, hay or silage. No grains are fed which F IOTICnatural R HGP EE S ANTIBon makes it some of the leanest, healthiest beef available on the planet.

0%

GRASS FED

0%

HGP FREE

No NOcattle raised for AFFCO’s Natural Beef program are treated TIBIOTICShormones. The product is hormone growth promotant free. ANwith

0%

NO

All cattle selected for AFFCO’s Natural Beef program have had a minimum stand-down period of 60-days from any antibiotic treatment. Antibiotics are only used in selective cases where the welfare of an animal necessitates it.

HGP FREE

ANTIBIOTICS

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Our Quality Promise The status of my livestock is monitored from birth to processing and can be traced back to its original pasture.

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AFFCO’s Natural Beef is increasingly produced under stringent requirements specified within the New Zealand Farm Assured Program. All FAP farmers must complete documentations to ensure they are compliant.

FREE RANGE

GRASS FED

0%

HGP FREE

NO ANTIBIOTICS

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It’s About Care and Attention Trust comes from being a scale producer for more than 100 years.

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Trust in AFFCO’s Natural Beef program starts with our national team of livestock buyers who work directly with some of New Zealand’s top farmers. With the experience that comes from over 115 years of history, AFFCO select the best livestock available through the country to supply our plants where the best meat processing techniques and systems are employed. We are proud of our reputation for safe, hygienically processed premiumquality products, delivered on time and to specification.

MOEREWA ME47

• Bovine, Ovine and Bobby Calf processing

RANGIURU ME56

• Ovine and Bobby Calf processing

WIRI

• Tannery

HOROTIU ME23

• Bovine and Bobby Calf processing

WAIROA ME42

• Bovine, Ovine and Caprine

RENCO

CASTLECLIFF ME131 • Bovine and Porcine

NAPIER • Tannery

IMLAY ME39

• Ovine and Bobby Calf processing • Rendering • Coolstore

MANAWATU ME32 • Bovine processing

MALVERN SPM135

• Bovine, Ovine and Bobby Calf processing

AWARUA SPM51

• Ovine and Bobby Calf processing

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Why Grass Fed? GRASS FED BEEF

Much lower in fat Higher in omega-3s Higher in nutrients and minerals Yellow carotenoids in fat from grass diet

VS

GRAIN FED BEEF

Higher in fat (fat marbled throughout) Poor omega-3 to omega-6 ratio White fat due to low carotenoids

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NATURAL DIET

Cows consume natural diet of grass that captures the energy of sunlight, and New Zealand’s clean rain water and air. In Winter, they may eat silage or hay.

ROAM FREELY IN PASTURES

Cows are free to roam and graze on pasture. The exercise, low stress and varied natural diet keep them strong and healthy.

NO HORMONES OR ANTIBIOTICS

Wide open spaces and a nature-based diet naturally leads to strong healthy cattle. No hormone treatment is ever required, and should an animal fall ill, a minimum 60-day stand-down is applied before that animal can ever be processed.

HEALTHIER, MORE NUTRITIOUS

Significantly higher in Omega 3s for brain development, reduced inflammation and heart health. Much higher in beta-carotene/vitamin A (more good yellow fat!) which benefits our immune system and eye health. Naturally high in vitamin B12 which can only be found in food from animal origin. B12 is critical anytime cells are rapidly dividing such as in growing children and pregnant mothers. There are two types of Iron in food; haem iron (from haemoglobin/ myoglobin in meat), and non-haem-iron from plants. AFFCO natural beef is high in haem iron which is absorbed by the body at twice the rate of non-heam iron, which is critical for the development of growing muscles and for pregnant women.

CORN BASED DIET

Cows are fed grains like corn, soy and distiller grains. This leads to unnaturally fattened cattle.

CONFINED TO FEED LOTS

Cows kept indoors for most of their lives. They have restricted movement making them fatter but more prone to communal diseases.

GIVEN HORMONES AND ANTIBIOTICS

Hormones such as testosterone and oestrogen are used to boost growth up to 15%, and close-quarter living conditions require more frequent use of antibiotics.

MORE FAT, LESS NUTRIENTS

Fat is marbled through the muscle fibres, so contains up to four times more fat, which can’t be cut off or avoided. There are more calories and a higher ratio of Omega-6 to Omega-3.

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A Cut Above Flat (bottom round flat)

(Top Sirloin Butt)Rump cap (culotte)

Rump Heart (central cut)

Eye Round

‘D’ Cut Rump (top sirloin butt) Outside (bottom round gooseneck)

Tri Tip

Full Rump /Sirloin Butt

Inside Cap Inside Cap off

Inside Round

Thick Flank (sirloin flap)

Shank Meat (Hind Shank / Fore Shank)

Knuckle (sirloin tip) Page 10

Flank Steak

Natural Beef is an important provider of nutrients to our diets. It is the main source of easily absorbed iron, haem iron, zinc and vitamin B12. It’s also a key source of protein and contains Omega 6 and Omega 3 fatty acids which aids normal brain function and cardiovascular health.

Boneless Short Rib (flank plate) Cube Roll (rib eye roll)

Tenderloin

Chuck Roll

Striploin

Short Ribs Op Rib Chuck

Chuck Tender

Bolar Clod

Brisket Point-End

Brisket Navel-End (short plate)

Oyster Blade (flat iron) Page 11

Nutritional Information RECOMMENDED DIETARY INTAKE FOR VITAMIN B12

RECOMMENDED DIETARY INTAKES FOR IRON MG IRON PER DAY

Infants (7–12 months)

11

Children (1–13 years) Boys (14–18 years)

11

Girls (14–18 years)

15

Women (19–50 years)

18

Pregnant women

27

Breastfeeding women

9–10

Women over 50 years

8

Men over 19 years

8

FAT

CALORIES

CHOLESTEROL

SAT. FAT

PROTEIN

IRON

Grass-fed

2.69g

117 kcal

55mg

1.03g

23.01g

1.85mg

Grain-fed

15.49g

228 kcal

81mg

6.25g

20.61g

1.47mg

3.57g

165 kcal

85mg

1.01g

31.02g

1.04mg

Chicken

The figures above are for strip steak and skinless chicken breast only. Per 100 grams raw beef. USDA Data Reference #13000;13909;05064 www.nal.usda.gov/fnic/foodcomp/search/

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