Cowboy Lifestyle Magazine | Summer 2021

Page 8

Rodeo Returns!

WHAT DOES THE RODEO INDUSTRY LOOK LIKE IN 2021? BY KRYSTA PAFFRATH

Last year was the western industry’s worst nightmare. Venues shut down with events canceling left and right;, careers were put on hold, and millions of dollars normally raised for nonprofits across the country were lost. Despite the devastating blow to the economy, the rodeo industry was able to come together like no one has seen before to ensure our western way of life carries on. As we look forward, we tried to get the answer to the question: What will some of the most prominent rodeos look like in 2021?

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