ADWnews
BUSINESS Univision to Carry Bounce TV in Seven New Markets
December 13 - 19, 2012
Special to the Daily World Univision Communications Inc., the leading media company serving Hispanic America, and Bounce TV, the nation's first-ever broadcast television network for African Americans, recently announced a distribution agreement in which Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico, will carry Bounce TV as a multicast channel of their stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. The Univision launches will drive Bounce TV's coverage to 86 percent of African-American television homes and 68 percent of the total United States. Bounce TV will now be in all of the top ANDREW 10 markets and 24 of the top YOUNG 25 African-American markets. "Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality," commented Kevin Cuddihy, president of
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Univision Television Group. "It is a meaningful network that will serve African-American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers." Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials, and inspirational faith-based programs. Bounce TV airs 24 hours a day, seven days a week on the signals of local television stations. Martin Luther King III and Ambassador Andrew Young are among the founding group and board of directors of Bounce TV. Bounce TV is majority African American-owned. The network celebrated its first birthday on the air on Sept. 26; a year that has been overwhelmingly successful, with accelerated growth and expansion among station groups and distribution, advertisers and viewers alike. Bounce TV's most recent launches include WXYZ-TV, one of the leading ABC affiliates in the country and Detroit's #1 rated television station, and FOX-owned channels in Phoenix, Minneapolis and Orlando. Bounce TV is also seen in New York,
Los Angeles, Chicago, Atlanta, Dallas, Philadelphia, Washington, D.C., Houston, Cleveland/Akron, Baltimore, New Orleans, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven and other cities.
MARTIN LUTHER KING III
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