Everyday Folio 2017

Page 2

About Advocate Art

Kate Johnson

Lisa Musing

Natasha Harding

Ghislaine Gayyo

Advocate Art was founded in 1992, with a group of illustrators who liked the idea of having an agent but not the other things that often came with that. We call our ethos four “F.A.C.T.s”: Fairness, Ability, Creativity and Trust. It’s about doing the right thing and being with the right people. We think our principles set us apart from conventional agencies, sticking to them has meant we have attracted the most creative illustrators and artists who in turn attract (with a little help) the best clients. The people we represent are perfectly able to conduct their own affairs but like working with Advocate Art because we offer value to them in the services we provide. Clients are assured that we represent artists that are like-minded professionals, pre-vetted and able not only to get the job done without fuss, but also to surpass expectations. It’s their choice to be with us, we have a high retention rate - with the most popular artists in our group being with us from the start! We were one of the first Agencies to give direct client contact with our illustrators, allowing creativity to flow without being diluted in translation. We were one of the first to offer re-sales as an important secondary income to artists. Now we have gone beyond that too, with the development of an on-line portal - ARTicle which enables artists to have transparency into the back office functions of the business, such as royalty management and credit control, amongst other things. Business is all about relationships, which is why we have a very high artist to agent ratio, clients often use us as artistic advisors, project managers as well a trend forward resource for pre-qualified talent. It is for these reasons that Advocate Art has become the largest illustration agency around and I’d like to think one of the most respected but- we understand we didn’t get that way by acting like the biggest. Come and find out for yourself…

LIMITED EDITION PORTFOLIO PRINT

Amanda Hendon

Maria Creech

Eunsun Lim

Olga Kazakova

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