centers Talent Development Center

abilities and experience needed to be recognized as a professional. The essential information was organized into three subject domains:

1 Necessary knowledge of life insurance, annuity and related products

2 Understanding of ethical, legal and regulatory issues

3 . Knowledge and commitment to a consultative sales approach that puts a client’s needs and goals at the heart of the client-advisor relationship.

“The goal of the LACP exam is to identify advisors who have a thorough understanding of what it means to be a successful professional serving the needs of clients through the use of life insurance and annuity solutions,” said Michael Staeb, LACP, LUTCF, Chair of the NAIFA Certification Commission (loyal member since 2009). “The exam isn’t a test of rote memorization. It was designed by experienced professionals to challenge candidates to identify best practices based on a complete understanding of how to effectively and ethically serve client needs.”