on the WEB The Advisor Today Blog

Available at https://at.naifa.org/.

The Advisor Today Blog brings you the tools, ideas and techniques you need to build a successful practice. Fresh content is posted regularly, and we welcome your feedback and ideas in the comments section. We look forward to hearing from you!

AT Asks!

How has COVID-19 changed your marketing techniques?

• Using more mobile channels to market products and services

• Adapting marketing messages to reflect on-the-ground realities while staying true to my brand

• Using shorter and more flexible campaigns

• Focusing marketing on current and existing clients

Answer this question at https://at.naifa.org/.