Chapter Profile: NAIFA-California

NAIFA-California is ahead of the pack in hosting events that inspire and inform its members.

By Emily Cabbage

NAIFA-California started 2020 with a lineup of events designed to enhance the professional development skills of its members and inspire them to take their practices to a higher level of success.

In February, the chapter hosted the first NAIFA 130th Anniversary party while NAIFA CEO, Kevin Mayeux, was in town for NAIFA-Los Angeles’ annual Will G. Farrell Award lunch.

After this well-received event, the chapter was ready to roll with its Day on the Hill Event on March 25. This was to be followed by a new offering of the California Roadshow in early April.

When COVID-19 reared its ugly head and brought with it mandatory shelter-in-place orders, NAIFA-California did not slow down. In fact, it was the first chapter to launch a new website using NAIFA’s webinar platform. This fresh new look was perfectly timed, as the association looked to drive more traffic to its website as the world shifted to virtual experiences and embraced technology to conduct business, organize meetings, and connect with friends and family.

As a prelude to the highly popular NAIFA Nation Impact Week held in May, NAIFA-California hosted its own Impact Hour Zoom Event. Since members were not able to gather together in Sacramento, they welcomed NAIFA’s Vice President of Government Relations, Diane Boyle, and California Lobbyist, Shai McHugh, who shared with them the latest legislative updates.

In addition, board members gave updates from each of their respective areas, including IFAPAC, membership and an overview of the new NAIFA-California and Advocacy in Action websites. NAIFA President-Elect and past NAIFACalifornia President, Tom Michel, LACP, got the attendees pumped up for the upcoming NAIFA Impact Week.

In addition to launching a new website and hosting an Impact Hour, NAIFA-California launched a new blog site and held virtual happy hours (including one with a guest magician).

The California Annual Meeting, Engage, Empower, Explore, was scheduled to be held in August in San Diego. Through the power of Zoom, attendees will still be able to gather, gain valuable information from amazing speakers and celebrate all they were able to accomplish in spite of COVID-19.

NAIFA-California has really come together as a state in these challenging times, proving that like all of NAIFA Nation, together, we CAN take on anything — even COVID-19.

NAIFA-California is one of NAIFA’s largest chapters, with more than 1,300 members. It was founded in 1934 and its mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.

Emily Cabbage is NAIFA’s Director of Marketing. She can be reached at ecabbage@naifa.org.

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