Medtech Alert - Media Pack 2023

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MEDIA PACK

Advertising & Sponsorship Opportunities. © Advertainment Media Limited 2023

ABOUT MEDTECH ALERT

Medtech Alert work with thought leaders, Industry Events and associations in the Medical and Pharmaceutical industries, all over the world, to facilitate conversations between key industry leaders and experts, to package and deliver and broadcast their message to Hospitals around the world.

We carry out video interviews, publish press releases, and create bespoke content, shared directly with our audience, when and where it’s needed most.

Our clients receive marketing content with a long shelf life and “evergreen” appeal shared through our extensive network (MedtechAlert. com, Medtech & Pharmtech Magazines, Medtech Alert Newsletters, LinkedIn, Twitter, YouTube) and via their own channels.

We produce boundless video episodes looking at a range of topics within the Medtech services, as well as printed publications, with a constant stream of online news, plus coverage from attending some of the most prominent events within the sector.

Our products are consumed by key decision-makers, who gain reliable and accurate intelligence on emerging trends, breakthrough technologiesand industry disruptors, helping them to make dependable and informed choices.

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VIDEO PRODUCTION: EPISODES

Our flagship products are our thought leadership style documentary episodes. We can travel to your offices – wherever they are in the world, or host your speaker in our London studio – for a high production in-depth interview, aimed to contextualise your place within the industry.

We then combine this footage with a potential or existing partner, who will respond to topics and challenges raised in your interview and highlight why you are the perfect partner of choice.

The Medtech Show features interviews with top-level industry thought leaders in the pharmaceutical space. Shot on location, we highlight industry pioneers through Q & A, storytelling, and structured conversation.

SHOW RATES

Video Episode from £10,900

Video Episode + Magazine from £14,500

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VIDEO PRODUCTION: EVENT COVERAGE

Companies spend an absolute fortune at events, and rightly so as they are great! Anecdotally, we have heard of a company paying more than £4 million (!) for a booth in 2019. And yet, a few years later, there is little to no footprint online of this presence. We look to change that with our event interviews.

This typically involves us preparing questions in advance to align with your messaging; what is the reason you are attending the event? What makes you the leaders in your space? Any recent announcements and what you want the community to know about your firm.

During the event, we will have a multi-camera set-up, and can film at your booth, or at our static pop-up studio on site. We also shoot a variety of B-roll, including attendees at your booth, branding, and event location b-roll. All of this is combined to create the event video, which we aim to turn around to you shortly after the event.

Once approved, as well as giving you full access to all raw footage and unlimited edits, we also publish and promote this on the MTA homepage and through our social channels.

EVENT VIDEOS RATES

Priority Video at Event from £5,000

Priority Video at from £6,000 Event + Magazine

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VIDEO PRODUCTION: BESPOKE

We are renowned for producing engaging, evergreen and creative video content. Our production and video teams are specialised in two main areas – financial services and the medical industries.

When it comes to delivering your message to your audience, or approaching you with new angles, we are well-versed and able to apply our industry knowledge to practical gain.

During the production process, we can use a mixture of storyboarding and pre-visualisation–we can present the idea to you, before shooting and editing it. Once complete, we also operate a policy of as many edits as you require. Pricing for this is very much POC, for obvious reasons!

Whatever price we quote will be allencompassing, with zero creep cost.

Our production crew will travel anywhere you need to film. Alternatively, we can invite you to our dedicated studio space in the heart of London where we can film the interview portions of your footage in a professional studio environment.

We’re often tasked with the production of bespoke videos for a wide variety of clients and for multiple purposes, from Quarterly Results, Sales Kick-Off Videos, Pitch Videos, CSR pieces, VR, Drone, TV & Web Adverts, Quiz Events to even rap videos!

These are often white-labelled and we can carry out work under NDA.

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VIDEO PRODUCTION: WHITE PAPERS

We have produced a number of White Paper Reports and Case-Studies with clients, but what we found is all-too-often missing from this process is suitable promotion.

Pharmtech Focus recognised a gap in Whitepaper promotion and knew we had the facilities and audience to increase traffic and downloads, with better qualified prospects through our video production... the Bespoke Whitepaper Promotion Video.

The primary goal of these promotional videos is to increase downloads through building curiosity and overcoming hesitancy; teasing the content and providing a call-to-action to consume it.

By fulfilling the ‘what’s in it for me?’, prospects are assured the content is valuable and are much more likely to part with their details in return, increasing conversion and improving the quality score of every lead.

Our crew will travel anywhere you need us to be to film the production, or we invite you to our dedicated studio space in the heart of London where we can film the interview portions.

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BREAKDOWN OF AUDIENCE: GEOGRAPHY

Since 2020, we’ve built up our readership database across multiple facets of the medical landscape.

21 % USA & Canada 5 % LATAM 8 % Africa 11 % MENA 35 % Europe 3 % Oceania 7 % Asean 7 % East Asia
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26% AMER 54% EMEA 20% APAC

BREAKDOWN OF AUDIENCE: TYPE OF COMPANY

All levels of the supply chain.

Trade Associations

Research Centres

Columbia University

Irving Medical Center, Mayo Clinic, ETH Zürich

2% 2%

ECCMID, AACC, BIZDA, Arab Lab, Avantorvv, IPSEN, Thread

5%

Goverment Bodies and Regulators

U.S. Food and Drug Administration (FDA), The Medicines and Healthcare products Regulatory Agency (MHRA), CE Mark

6% 20%

Others Industry Bodies, Consultants, Advisors, FDIs, PR Agencies, Tech Firms

65%

Hospitals & Clinics

NHS, Couverture Maladie Universelle, Servizio sanitario nazionale, Mayo Clinic, Toronto General Hospital, Orlando Health Orlando Regional Medical Center

Pharmaceuticals

Johnson & Johnson, GSK, Pfsier, PSI, Avatorv

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10 | MedTech Alert C Level/Business Level CEO, CFO, CIO, COO MD, President and Heads of Procurement 4% IT & Logistics Head of IT Head of Logistics 4% Other roles Everything else 6%
OF ORGANISATION
OF
OF ORGANISATION 500 - 1,000 Employees The Doctors Clinic 5% Up to 100 Employees E.g. ECCMID 6% 100 to 500 Employees AACC 4% 85% 1,000 + Employees Orlando Health Orlando Regional Medical Center, Mayo Clinic, NHS, ETH Zürich Medical Level Lab Managers Lab technicians Microbiologists. Virologists Physicians Clinicians 85%
BREAKDOWN OF AUDIENCE: SENIORITY
BREAKDOWN
AUDIENCE: SIZE
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BREAKDOWN OF AUDIENCE: GEOGRAPHICAL SOCIAL FOLLOWERS

12 | MedTech Alert 15%+ 3-14% 1-2% <1% LinkedIn 5,000+ Followers 90%+ Industryspecific relevance 73% Influential in driving change SOCIAL FOLLOWERS BY JOB TITLE HoD / Manager 40% Everyone Else 26% VP / Director 21% CxO / Owner 13% SOCIAL FOLLOWERS TOP INDUSTRIES Financial Services & Banking 42% Information Technology 26% PR, Marketing, Advertising 19%
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PARTNERS

PRESS RELEASES

As a leading news outlet covering the Medtech industry, we love to hear all the latest news and trends taking place across the globe. Not only that, we love to support any news that our friends, clients and companies are promoting.

Whether this is a new product, a round of funding or a new partnership – it’s great to hear about it!

All press releases are published and promoted on the MTA website and promoted via our LinkedIn and Twitter channels.

Please contact news@medtechalert.com and we will be happy to assist.

Our crew will travel anywhere you need us to be to film the production, or we invite you to our dedicated studio space in the heart of London where we can film the interview portions.

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GET IN TOUCH FOR EDITORIAL QUERIES & PRESS RELEASES news@medtechalert.com FOR MEDIA PARTNERSHIPS events@medtechalert.com FOR PRODUCTION OR ADVERTISING QUERIES Shamraiz Ayub +44 (0) 7879 126405 shamraiz@medtechalert.com Advertising & Sponsorship Opportunities. © Advertainment Media Limited 2023
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