ABOUT FF NEWS | FINTECH FINANCE
At FF News we work with thought leaders in the fintech, insurtech and financial services industries, all over the world.
In addition to publishing a constant stream of online news and coverage from the most prominent industry events, we produce video episodes and bespoke content tackling a range of topics, as well as quarterly digital and print publications.
Our clients receive marketing content with a long shelf life and ‘evergreen’ appeal. It helps them to package, deliver and broadcast their message and it’s shared through our extensive network (ffnews. com, LinkedIn,Twitter and YouTube as well as our magazines and newsletters) and their own channels.
Our products are consumed by key financial decision-makers so that they can gain reliable and accurate intelligence on emerging trends, breakthrough technologies and industry disruptors, helping them to make dependable and informed choices.
A breakdown of these engaged leadership figures by geography, job role and the organisations they represent can be found on pages 16 - 20.
VIDEO PRODUCTION
FINTECH SHOW PAYTECH SHOW INSURTECH SHOW
Our flagship products are our thought leadership-style, documentary episodes where we highlight industry pioneers through Q & A, storytelling and structured conversation.
When filming an episode, we can travel to your office, wherever it is in the world, or host your speaker in our London studio for a high-production, in-depth interview aimed at contextualising your place within the industry.
SHOW RATES
Video Episode from £14,500
We then combine this with footage from an interview on the same topic with a current or potential partner, where we’ll cover the challenges the industry is facing to demonstrate the solutions to these challenges that your technology can provide and highlight why you are the perfect partner of choice.
We take footage shot for the episodes to produce micro-content which we use to promote the full length videos online and our editorial team can also use a transcript of the interviews to write a DPS feature in the magazine.
The FF Virtual Arena format was developed to respond to the challenges of the pandemic after in-person filming was restricted. The success of the Virtual Arena continues, as it allows for a lively, moderated panel discussion. Similar to our
VIRTUAL ARENA RATES
Virtual Arena from £7,000
work on The Insurtech Show , the FF Virtual Arena episodes focus on thought leaders and industry disruptors in a Q&A panel format. It’s recorded remotely and streamed as live to our engaged social following before being published and promoted across all FF News channels.
Through the FF Virtual Arena , we can host multiple executives from various organisations; banks, insurance companies, PSPs, insurtechs, influencers, analysts, etc, which we will arrange and organise through our network. Topics for discussion and third parties are chosen during the production process to craft a bespoke narrative.
EVENT VIDEOS
Companies spend an absolute fortune at events.
Anecdotally, we have heard of a company paying more than £4 million (!) for a booth in 2019. And yet, a few years later, there is little to no online footprint of this presence. We look to change that with our event interviews. They typically involve us preparing questions in advance to align with your messaging and the reason you’re attending the event.
During the event, we will have a multi-camera set-up and can film on location, at your booth, or at our static pop-up studio on site. We also shoot a variety of B-roll which will include your branding and representatives and attendees at your booth, before combining all of this footage to create the video. Once approved, as well as giving you full access to all of the raw footage, we also publish the interview on the FF News homepage and through our social channels.
EVENT VIDEOS Priority Video at Event from £5,000
For bespoke, white labelled event coverage please contact us about our bespoke video solutions.
WHITEPAPER PROMOTION
Incorporating video assets into your whitepaper promotion strategy can complement your overall content marketing efforts and help you connect with a wider audience while providing a more interactive and engaging experience, therefore increasing the demand in downloads, much like a trailer for a movie.
Using video assets to promote whitepaper content can be an effective strategy for several reasons:
■ Enhanced Engagement Videos are highly engaging and can capture the audience’s attention more effectively than static text or images.
■ Visual Representation Whitepapers often contain data, statistics, and technical information. Videos can provide a visual representation of this data through animations, charts, and graphics.
■ Increased Reach Videos have a broader reach on social media platforms and video-sharing websites.
■ Multi-Platform Promotion You can repurpose video content for various platforms, such as your website, social media channels, email marketing, and presentations.
■ Personalisation Videos can humanize your content by featuring experts or spokespersons who can provide context and a personal touch to the information presented in the whitepaper.
■ Shareability People are more likely to share interesting and engaging videos with their networks, increasing the whitepaper’s reach and exposure.
WHITEPAPER PROMOTIONS
White Paper (WP) hosted on FF news site
WP LinkedIn post
WP Newsletter banner
WP Website banner
(Links back to Client site)
Client provides asset
WP Video promotion for Client Whitepaper
£7,500
WP Promotional videos hosted on FF news site
WP Promotional Videos LinkedIn Posts
WP Newsletter banner
WP Website banner
FF produces video asset
WP Creation
WP Video Promotion Production
WP Promotional Videos LinkedIn Posts
WP Newsletter banner
WP Website banner
FF produces all assets
£10,900
£30,000
PAYTECH MAGA ZINE FINTECH MAGA ZINE INSURTECH MAG A ZINE
Ensure you get the best visibility at the largest industry events. Just because you aren’t a keynote speaker, a sponsor or even an exhibitor does not mean you cannot take centre stage!,
FF have worked tirelessly to ensure, when it comes to events, we are the chosen media partner to produce magazine content with our vendors, prospects, partners and clients alike. Throughout the year, we produce magazines exploring various topics within fintech. We feature
interviews with thought leaders and experts from around the world, and dig deep into ideas, technology and people.
Whether you are launching new products and services, looking to increase your brand awareness, kicking off a groundbreaking marketing campaign or want to position yourselves as the industry thought leaders leading the charge, look no further and take advantage of our extensive network.
MAGAZINES ADVERTISING & SIZE GUIDE
PRINT & ONLINE STATS
Pagination: 40+ pages per magazine
Print run: 20,000 plus, worldwide
Average pages loaded 943,000 per digital issue:
Average time spent reading 10:56 per digital issue: 319 average reads per 1000 impressions
MAGAZINE
EDITORIAL RATES Two-page Article from £4,000
MAGAZINE ADVERTISING RATES
Front Cover + Center Fold DPS editorial £15,000
Inside Front Cover + Single Full Page editorial £4,000
Outside Back Cover + DPS editorial £7,500
Inside Back Cover + Single Full Page editorial £4,000
Sponsored DPS
£4,000 All of our magazines are made from FSC materials. Our envelopes are also manufactured using recycled plastics or are manually reused (excuse any previous sticker residue)
ONLINE
Our primary distribution channel is ffnews.com.
Here, our press team edit and curate all the latest insurtech and insurance news stories from around the world, adding context and insight to create a meaningful, rich news experience consumed by, on average, 225,000+ visitors a month.
Our global audience has full and free access to read press release articles and editorial pieces and watch all of our video episodes, bespoke content and international event coverage.
Our content is regularly syndicated and it’s found at the top of Google News, among other aggregators. All the published content is mirrored to our ~100,000 LinkedIn and ~27,000 Twitter followers, from which ~20 per of our traffic arrives.
Detailed visitor stats are available at the back of the media kit.
ONLINE ADVERTISING RATES
Leaderboard ~140k IPM* from £4,500
Mobile Leaderboard ~130k IPM* from £4,000
In-Content ~170k IPM* from £6,000
Large Sidebar ~100k IPM* from £3,500
Small Sidebar ~80k IPM* from £3,000
Footer ~110k IPM* from £3,500
*Average results.
NEWSLETTERS
We produce a lot of exciting content.
We cover a lot of the latest trends.
We publish a lot of press releases and editorials.
We publish a lot of press releases and editorials. We produce a large volume of content across our channels which is shared with our audience.
One of the ways we do this is via our newsletter. It’s free to subscribe to and we use it to promote the various assets that we create.
Whether you’re looking to advertise your company and/or brand, a report, a product or service, we can help you do this by placing a banner advert within the newsletter.
If needed, we can also segment our audience, based on their geography, to ensure we are targeting the most relevant section(s) of our database for you.
BANNER ADVERTISING RATES
1 month placement leaderboard banner – 285 x 80 graphic provided Average impressions per campaign: 24,563
Average clicks per campaign: 1,284 Cost per month (28-day period)
1 month placement footer banner – 728 x 90 graphic provided
1 month placement half footer banner - 285 x 120 graphic provided Average impressions per campaign: 24,563
clicks per campaign: 885 Cost per month (28-day period) £2,000
Please see our assets available for sponsorship for content advertising.
Please note, we do not do dedicated eBlasts of third-party html.
WE’VE BUILT A GLOBAL FOLLOWING...
Since 2015, we’ve built up our readership database across multiple facets of the financial landscape.
29% Innovation Lead, Account Manager, Developer, Founder, Specialist, Advisor, Executive, Student, Analyst, First Aider
BY JOB TITLE
27% Head of Department, Senior Manager
SIZE OF ORGANISATION
23% of overall Audience
Up to 500 employees
10% of overall Audience
500 to 5,000 employees
5% Managing Director, CEO or Chair
18% C-Suite, CXO, COO, CTO, CMO, CFO, CTO, CCO
21% VP, Director, VP of Digital, Transformation Director, Operations Director, VP of Risk, Data Security Director, IT Director
54% of overall Audience
50,000+ employees
13% of overall Audience
5,000 to 50,000 employees
DATABASE SOCIAL GEOGRAPHY
SOCIAL FOLLOWERS MAP
OUR GLOBAL AUDIENCE
Our readership is continually expanding and our global audience includes subscribers from the following organisations.
PRESS RELEASES/PR AGENCIES
As a leading news outlet covering the financial services industry, we love to hear all the latest news and trends taking place across the globe.
Not only that, we love to support any news that our friends, clients and companies are promoting. Whether this is a new product, a round of funding or a new partnership – it’s great to hear about it!
All press releases are published and promoted on the FF News website and promoted via our LinkedIn and Twitter channels.
Please contact news@ffnews.com and we will be happy to assist. Note: we receive an awful lot of event partnership requests and are unable to get back to everyone.
Pricing: POA
TARGETED SOCIAL MEDIA CAMPAIGNS
FF News has built a broad LinkedIn following across the financial services sector, including a wide range of organisations, from global financial institutions, to insurers, tech companies, fintechs, payment specialists... the list goes on.
We have the ability to build tailored campaigns to target specific filters under organisation, job title and geographies. Whether you are looking to promote an announcement, partnership or report, we can create bespoke adverts to target your audience and more!
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Each campaign will run for an agreed period of time, promoting your bespoke advert across the industry with targeted filters. Following this, we will share the report, outlining engagement throughout the campaign.
Costing for all of these is an on-request basis, as no two campaigns are the same.
AWARDS
In 2021, we hosted our inaugural awards show for the industry, The FF Awards . We developed a first-of-its-kind video entry awards system, with tiered judging and no pay-to-play.
We have to say (as objectively as we can) The FF Awards are… THE BEST award show in the fintech space.
In 2022 we built on this success and made it even bigger and better than before, bringing the total number of entries to more than 300 videos, attracting more than 5,000 votes.
The 2023 show pushed the bar higher, with some top-level surprises catching the attendees off guard!
2023 HIGHLIGHT REEL
The FF Awards are, hands down the BEST Fintech awards out there. To find out more about the industries ONLY awards that isn’t Pay-to-Play, click HERE to see the full FF Awards Media pack”
