I ce Cream Times - November- December 2016
A Supplement of Beverages & Food Processing Times
Ice Cream Expo 2016 22
North India witnessed Over 150 and 3125 visitors experienced the biggest Ice Cream industry discussed the upcoming
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et another IICE is over with promises for bigger orders and better growth of the industry. Your team IICE has again started work for the next edition, will take place in Mumbai. Expected to be bigger and better in 2017, Mumbai is not only near to many ice cream production hubs but also one of the biggest consumers of ice cream in the country. Every day we see some or the other company opening new parlours and outlets. Unlike other parts of the country Mumbai consumes ice creams throughout year. On the other hand,November 8th became a day none will forget. This day will be celebrated as ‘cashless day’ in years to come. Suddenly our PM comes on TV and says that whatever notes of 500 and 1000 you have in your hand will be invalid from the midnight. Ice cream industry or any other industry especially FMCG companies, branded foods and restaurants started feeling the burns from the very next hour. First week sale was 80 percent down followed by 50 percent shortage next week. Even after almost a month nation is yet to become normal. We still see big queues in frontof ATMs and banks and the business on the streets is yet to become absolutely normal. The ultimate result of demonetisation will take time to come but the decision taken by government was appreciated by some and not so well accepted by many. The real reason behind the confusion is that India has 6 percent share of black money involved in cash rest is in Swiss bank, real estate, and gold. Why the government targeted cash first? Even after 2025 days government is bringing newer policies to tap black money shows the unpreparedness and uncertainty. Business of ice cream also saw drop in sales due to marriage season and lack of cash with the families having marriages. People cancelled orders in the hotels and spent only on the most important items for marriages. After every summer season, ice cream companies wait for marriages season to give further boost to their sales but now they can only pray for early coming of summer. Ice Cream industry in India is still in nascent stage but in some part of the country it is growing better than expected. India with world’s second largest population consumes ice creams lesser than the African nations. Metro cities and semi metros like Pune, Lucknow, Indore, Guwahati, Kochi, Ahmedabad and Chandigarh are great ray of hope for the faster growth of the industry due to younger and cash rich populations. The real key of growth is in the hands of real India in rural parts of the country. States like Punjab, Western UP, Haryana, Rajasthan, Many parts of Maharashtra where the farmers are cash rich and even go abroad for vacations or send their children for studies in Australia and UK are expected to consume more ice creams. Only the challenge is cold chain and storage facilities in rural areas. Industry has to come forward to explore this potential. In IICE 2016 in Noida,Devendra Chaudhry - Secretary Animal Husbandry Department government of India promised to provide a help of 100 cr for developing cold chain exclusively for Rural India. He asked industry to join hand where the DAH will provide help to rural youth for developing supply chain for their areas. This will not only open the new avenues for the ice cream industry but also will double or triple the per capita consumption of ice creams in the country. India having such large population has acute shortage of cold chain not only in rural parts but also in smaller towns and cities. Such move by the DAH will not only help ice cream industry but also will provide direct employment to the rural youth migrating towards bigger cities and metros. GST is expected to come next year and as per government feelers it will be implemented from April 2017. In the Budget 2017 we can expect slabs for GST for different trades and industries. According to the sources, GST for all the food items will be around 12 percent but this is just an assumption there is no clear proof of this at this stage. So let’s hope for the best for the industry, if the above rate of GST is true than the industry will welcome it!!!
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he Sixth edition of the South Asia’s only ice cream event ‘Indian Ice Cream Congress & Expo’ (IICE) kicked off on the premises of Expo Center- Sector 62 Noida (Delhi-NCR). The event was inaugurated by Indian Ice Cream Manufacturer Association President Rajesh Bhai Gandhi. Secretary of Animal Husbandry Govt. of India Devendra Chaudhary along with national and international dignitaries of ice cream industry were present. Two-day event co-organised by IICMA & AIM Events with Bluestar India being the Title Sponsor, IICE is regarded as one of the essential event that covers the topics of challenges such as the cold chain, ice-cream ingredients, automation, food safety and packaging and related from ice cream industry. Rajesh Gandhi- President IICMA in his welcome note said that IICE is the only B2B show in South Asia which always provides the hundreds of ice cream manufacturers from different parts of the country and world to exchange their views on one platform. He urges that not even per-capita consumption of ice cream is increasing but also the consumers are demanding for the delicacy. Rajesh said that, “manufacturers are now investing on their capacity expansion as well innovating new flavours. This event is a perfect platform for us to get new ideas”. Chief Guest of the event, Devendra Chaudhary said in his key note that he sees great potential and employment opportunities, massive revenue growth for the ice cream industry. According to him there are immense market opportunities for the unemployed educated youth of the country. Ice cream industry can become a great driver for employment generation. He quoted, “I am there to support the entrepreneurs by providing subsidies that will help in building your value chain. I am ready to fund entrepreneurs, self-help groups, and everything but all must work on the value chain. That’s where the industry association plays a key role, the power of association can help you get
into a network, partner with the government and I am offering this industry funds to build your value chain for this country.” Speakers on the occasion said that the increased consumer demand for production and innovation in the ice cream segment could be attractive for dairy manufacturers looking to diversify their portfolios. Major ice cream producers made significant strides this year to push the category forward and align with both health and indulgence trends. IICE 2016 included a series of informative and technical seminars, and panel discussions to cover a range of topics pertaining to both technical developments and market trends. The subjects included Indian Perspective & Global Trends for Ice Cream Industry and Present Scenario & Challenges of Indian Ice Cream sector by Firoz. H. Naqvi and Kauslesh Varshney were well-attended by industry leaders. In a power-packed seminar Shrikant Subhramanium GM Bluestar India, Dmitry Yakobchuck Caotech B.V, Netherland, Ejvin Lund, Category Director Ice Cream from Singapore, Tetrapak. Vikas Bansal of Nirmal Agro Products, Ozgur Erkek from Turkey, Aditya Goyal, Director, Ace International made their presentations of various subjects pertaining to this industry. Pradeep Chona MD Havmor, Rajesh Gandhi MD Vadilal, G Chandramoghan of Hatsun, Sudhir Shah Scoop Ice Cream, L K Narasimhan of Fab Ice Cream, CK BhardwajCream Bell and Charanjeet Basant of Basant Ice Cream had a debate of the present issues face by ice cream industry. Here are few highlights from the presentations wherein aforementioned eminent speakers enlightened the audience on the selected topics: A.) Ice Cream Freezers the ultimate sales man Blue Star Limited – Srikant Subramanium, General Manager Blue Star Limited (BSL) has been associated with IICMA since 2008 as its Title Sponsor. Indian icecream industry has recorded CAGR of around 20% - 25% in the last few years. The company wants to work on a seamless model for the service front through their pan-India service network. They are willing to do customized branding, also worked on QDI baskets with different options and multiple pockets. BSL has a large range of products in every category right from hard top 100 litres to 700 litres, to bottle coolers. On the glass top segment, flat glass tops with the