MAILCHIMP AND SHOPIFY BREAKUP – WHAT SHOULD ECOMMERCE
MAILCHIMP FOR SHOPIFY ‘INTEGRATIO N
MailChimp for Shopify ‘integration’ was a linchpin for many eCommerce store owners. Many of which are completely in shock when on 21st March, both the Giants (MailChimp and Shopify) parted ways by separate announcements. Yes! We won’t be seeing an option of MailChimp and Shopify integration from now, and the existing integrated accounts are also given a ‘sort of’ notice period till May 12, 2019. The panic is natural because there’s so much to do in so little time!
WHY MAILCHIMP AND SHOPIFY ARE BREAKING UP? Both Shopify and MailChimp have shifted their goals and pivoted their business directions. MailChimp cited that they have pulled from the Shopify store because of Shopify’s update on their data sharing provision that could negatively impact MailChimp’s business and their customers.Read More at beeketing.com/blog/mailchimp-shopify-breakup/ © Beeketing Blog On the other hand, Shopify responded that MailChimp’s refusal to respect their Partner Program Agreement made them not to shy away from making the tough decision of cutting ties with MailChimp. They also added that they won’t put their merchants’ trust at risk.Read More at beeketing.com/blog/mailchimp-shopify-breakup/ © Beeketing Blog
SO WHAT OPTIONS ARE LEFT WITH CURRENT MAILCHIMP AND SHOPIFY USERS?
For eCommerce store owners, this MailChimp and Shopify breakup is more than just another industry gimmick. The eStores need to follow some serious steps and make some sturdy decisions before the given date. So without wasting time, let’s get down to business and look out for some practical options that these eCommerce stores can think to act upon. To connect your Shopify store to Mailchimp you’ll need to install a third-party integration or use our custom website code. Depending on the method you choose, you can add customers to your audience, access powerful e-commerce features, or create more targeted content.
WHY LIST OF OPTIONS FOR MAILCHIMP AND SHOPIFY INTEGRATORS 1. Just sit back and relax till the actual date (12th May) arrives and wait for whatever is in store for the existing subscribers thereafter. 2. Thinking of 3rd party integration options to continue working with both MailChimp and Shopify. 3. Manually importing all your subscribers’ data, customer list, and other important segments from Shopify to your MailChimp account.
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4. Take the major shift of changing the eCommerce platform and opt for others like WooCommerce, BigCommerce, etc. 5. Manually Install MailChimp Site Code and continue to use MailChimp and Shopify separately. 6. Go for other email service provider that works with Shopify such as Klaviyo, Drip, etc.
LET’S TALK MORE ABOUT THE MAILCHIMP AND SHOPIFY Now that MailChimp and Shopify have parted their ways, eCommerce stores are left with the only choice of picking any one of the above-mentioned options. The breakup is sure messy but it is yet to see what the future holds after this. It seems like the privacy matter that these two are highlighting is just one small particle of something big. The above-mentioned list has all the practical options that possibly an eCommerce store might think of opting upon this well-publicized MailChimp and Shopify breakup. Let’s discover more in-depth procedure on each of them.
1 . T H E ‘ R EL A X AN D WA I T’ OP TI ON The first option is to sit back and wait until 12th May! Of course, many of the eCommerce store owners will opt for this one either deliberately or out of confusion. We personally do not recommend this option as ‘water will be over your head’ by then. So, it is better to act fast and act smart by going for other MailChimp and Shopify alternatives.
2 . TH I R D -PART Y I N TE G RAT IO N MailChimp for Shopify integration for new users has stopped! But, if you still want to take a look at how it worked before and want to experience the features, you can use Third-party integration. There are many tools which support this integration via various features. The ones recommended by MailChimp itself are Zapier, ShopSync, and Automate.io.
3 . MA N UA LLY I MPO RT I N G DATAfor eCommerce The third alternative stores affected by this breakup is manually importing all the subscribers’ data, customer lists, and other important segments from Shopify to your MailChimp account. But, it is easier said than done because there are a lot of aspects which needs attention in this manual importing. A step-wise guide on Importing Consumer Data from Shopify is generated by MailChimp which might help.
4. CHANGI NG THE ECOMMERCE PL ATFORM Though Shopify has gained enough popularity in recent times, the role of email marketing for eCommerce stores was, is, and will always be a vital resource. There are certain email marketing services which only MailChimp provides and there aren’t any second thoughts for this. Check out the list of Best eCommerce Platforms to make your pick. WooCommerce, Volusion, and Magento are few popular names.
5 . A D D I N G M AI L CH I M P’ S SI T E COD E ON SH OPI FY ST O R E This MailChimp and Shopify breakup alternative demands custom coding knowledge! With the implementation of site code, you’ll be able to connect your Shopify store to your MailChimp account. The procedure allows you to use limited features like pop-up forms and Google remarketing ads, but it won’t allow you to access other MailChimp eCommerce features like product recommendations, abandonment cart details and reports.
6 . MA ILC HIM P ALTER NATIVES FOR EC OM MERC E – OTH ER The final option,ESPS if any of the above didn’t convince you enough, is to switch from MailChimp to another Email Service Provider (ESP). Compare and look for the features that you’re looking for before finalizing an ESP. The key feature it should have is to be able to integrate with your Shopify eStore!
Now that MailChimp and Shopify have parted their ways, eCommerce Stores are left with the only choice of picking any one of the above-mentioned options. The breakup is sure messy but it is yet to see what the future holds after this. It seems like the privacy matter that these two are highlighting is just one small particle of something big. MailBot is a perfect email marketing solution for Shopify websites that need new MailChimp alternatives. With its very flexible customer segmentation features, you have the power to send out highly targeted email marketing campaigns so you can focus on growing your online store, increasing your customer loyalty, and retaining valuable customers.
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