SOVEREIGN IS A SPECIALIST FORECASTING SERVICE THAT SUPPLIES SEASONAL TREND UPDATES FOR CONTEMPORARY MENS FASHION AT SOVEREIGN WE AIM TO NURTURE INDIVIDUALITY AND CREATIVE FREEDOM FOR DESIGNERS/ WE UNDERSTAND EVERY CONSUMER IS DIFFERENT SO EVERY SEASON THREE TRENDS WILL BE EXPLORED AND IN ADDITION TO THOSE TRENDS WE WILL DIG DEEPER FOR THREE EXTRA KEY FEATURES FOR EVERY MAIN TREND TO ENSURE EVERY CONSUMERS NEEDS ARE MET PLEASE CONTINUE ON TO LET SOVEREIGN GUIDE YOU THROUGH AUTUMN WINTER 2017
contents
01 THE MARKET 02 LIFESTYLE
INTRODUCTIONS 05 CHROMACITY 09 WIRETAP 13 OUTLANDS 15 METAPHYSICAL
MOOD 06 CHROMACITY 10 WIRETAP 14 OUTLANDS 18 METAPHYSICAL 19 COLOUR PALETTE
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KEY FEATURES 21 CHROMACITY 27 WIRETAP 32 OUTLAND 38 METAPHYSICAL
SILHOUETTES 44 CHROMACITY 46 WIRETAP 48 OUTLANDS 50 METAPHYSICAL
PRINT AND FABRIC 45 CHROMACITY 47 WIRETAP 49 OUTLAND 51 METAPHYSICAL
01
THE MARKET AND CONSUMER
THE MARKET MENSWEAR REPRESENTS 25% OF THE TOTAL CLOTHING MARKET. IN RECENT YEARS WE HAVE SEEN A SURGE OF MORE MEN BEING INTERESTED IN FASHION, AND THIS IS WHY THERE HAS BEEN A MARKET GROWTH OF 4.5% - A FASTER GROWTH RATE THAN WOMENSWEAR. NOW MORE THAN EVER WE ARE SEEING RETAILERS AND DESIGNERS BRANCH OUT INTO MEN’S COLLECTIONS AND CATER TO A WHOLE NEW KIND OF CONSUMER. MEN AGED 16-24 ARE DRIVING THE MENSWEAR SALES AS EQUALLY AS THEIR FEMALE COUNTERPARTS, MEN ARE WANTING TO BE FASHIONABLE AND ARE CONSCIOUS OF THEIR WARDROBES. MENSWEAR IS AN EXCITING SECTOR TO BE A PART OF AND IT IS ESTIMATED TO REACH 16.5 BILLION IN 2019.
(SOURCE: MINTEL)
THE MARKET
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MALE CITY MODERN 18 TO 25 LATE NIGHTS AND EARLY MORNINGS
LIFESTYLE
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01| CHROMACITY
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CHROMACITY IS INSPIRED BY VIRTUAL REALITY TECHNOLOGY ITS AN ESCAPE TO A NOSTALGIC TRIP OF THE 90S STRONG ACIDIC AND SATURATED HUES THAT APPROXIMATE THE FEELING OF BEING UNDER THE INFLUENCE
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01 | MOOD
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02| WIR ET AP
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IN A WORLD WHERE WE ARE TRACKED TRACED AND RECORDED WITHOUT CONSENT HOW FAR WILL PEOPLE GO TO PROTECT THEIR IDENTITIES AND CHALLENGE THE SYSTEM
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02 | MOOD
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03| OUT LAN DS
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WATER SHORTAGES AND GLOBAL WARMING ARE ALL LEADING US DOWN THE WRONG PATH WE ARE SLOWLY RUINING OUR HOME EARTH AND OUTLANDS CHRONICLES THE CONSEQUENCES OF OUR ACTIONS
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03 | MOOD
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04| META PHYS ICAL
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ADVANCEMENTS IN TECHNOLOGY HAVE MADE THE HUMAN BODY REACT AS A CANVAS PLASTIC SURGERY PROSTHETICS AND MICROCHIPS ARE TURNING US ALL INTO THOSE WE ARE AFRAID OFF.
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04 | MOOD
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COLOUR PALETTE
CHROMACITY
THE COLOURS OF CHROMACITY TAKE INSPIRATION FROM THE PSYCHADELLIC 1960S THE CLASSIC BLACK IS ILLUMINATED BY A RANGE OF SATURATED HUES REMINISCENT OF A CITY THAT NEVER SLEEPS
WIRETAP
WIRETAP HAS STRONG DARK AND MYSTERIOUS UNDERTONES THE SOMBER TINTS OF COLOUR ARE PERFECT FOR CAMOUFLAGING IN TODAYS RECORDED SOCIETY
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OUTLANDS
OUTLANDS BRINGS OUT THE BEST IN MOTHER NATURE WITH THE NEUTRAL TONES OF BROWN AND BEIGE TO WARM ORANGE AND MUSTARD YELLOW
METAPHYSICAL
THE PALETTE OF METAPHYSICAL CONTAINS TECHINAL METALLIC HUES AS WELL AS A TOUCH OF SIMPLE PASTELS THAT OFFSET THE HARSHNESS OF THE BIONIC SILHOUETTES
COLOUR PALETTE
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01 | CHROMACITY
RETRO HAWAIIAN SHIRTS, CLASHING PATTERNS AND FLORALS ARE THE GO TO LOOKS FOR PRINTS CHARMING
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g n i m r a h C s t n i Pr KEY FEATURES
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01 | CHROMACITY
the Night Circus
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TRIPPY COLOURS STRIPES AND OPTICAL ILLUSIONS ARE ALL THE ESSENTIAS YOU NEED TO BE A PART OF THE NIGHT CIRCUS
KEY FEATURES
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01 | CHROMACITY
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Eastern Remix MERGING CLASSIC SILHOUETTES AND TRADITIONAL EMBROIDERY WITH A ROUGH EDGE WITH SATIN AND MESH COMING TOGETHER IN HARMONY
KEY FEATURES
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02 | WIRETAP
BODYBOUND
BEING CONFINED AND RESTRICED IN OUR SOCIETY NOW SHOWS IN OUR WARDROBE, PLENTY OF BUCKLES STRAPS AND BODY HARNESSES
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KEY FEATURES
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02 | WIRETAP
THE SOLE AIM IS TO KEEP UNDER THE RADAR,AND ANONYMOUS EXTRAVAGANT OVERSIZED HOODS ARE A MUST
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HIDE&SEEK
KEY FEATURES
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02 | WIRETAP
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EXTRA LENGTHS GOTHIC FORMS OF LONG COATS AND HIGH NECKLINES EXTRA LENGTHS CHALLENGES THE NORM OF WHAT IS CONSIDERED AS CLOTHING IN SOCIETY
KEY FEATURES
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03 | OUTLANDS
The Lost Boys
IN THE WAKE OF DEVASTATION SILHOUETTES ARE RELAXED AND DETAILING IS LIMITED TO PURPOSELY TATTERED AND RIPPED FABRICS.
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KEY FEATURES
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03 | OUTLANDS
GYPSY
GYPSY TAKES INSPIRATION FROM THE BOHO STYLINGS OF THE 1970S THE FOCUS IS MAINLY SCARVES PONCHOS AND TASSLES .
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KEY FEATURES
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03 | OUTLANDS
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All In One
VERSATILE AND EASY JUMPSUITS ARE PERFECT FOR THE MAN IN MOTION
KEY FEATURES
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04 | METAPHYSICAL
MAN OF STEEL HEAD TO TOE SILVER METALLIC COMES IN THE FORMS OF SHOES ACCESORIES AND SWEATSUITS IF YOU WANT AN ALL OVER ROBOTIC LOOK
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KEY FEATURES
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04 | METAPHYSICAL
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PLASTIC
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IN A WORLD WHERE APPEARANCE CAN BE CHANGED EASLY WITH A DOCTOR AND A SCALPEL IT WAS ONLY A MATTER OF TIME BEFORE OUR CLOTHES BECAME AS PLASTIC AS WE HAVE BECOME
KEY FEATURES
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04 | METAPHYSICAL
CUBEX THE BOXY TREND GETS A DIGITAL MAKEOVER WITH 3D PATTERNS AND STRUCTURED SILHOUETTES HEAVY IN TEXTURE LIGHT IN WEIGHT
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KEY FEATURES
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01 | CHROMACITY FISHNET TSHIRT | POLO NECK | CASUAL SHIRTS | PYJAMA PANTS | BOMBER JACKET | KIMONO | CHOKER
OUTERWEAR | ACCESORIES
BOTTOMS
TOPS
CROPPED WIDE LEG
SILHOUETTES
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PRINTS ARE QUIRKY AND TROPICAL WITH GEOMETRIC ELEMENTS AND GLITCH EFFECTS WHILST FABRICS REPRESENT A RELAXED SENSE OF LUXURY
PRINT AND FABRIC DIRECTION
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02 | WIRETAP EXTREME HOODS | BUCKLE DETAIL | SWEATSHIRTS | PANEL JOGGERS | CROPPED PANTS | HIGH COLLAR | CHAINS
OUTERWEAR | ACCESORIES
BOTTOMS
TOPS
LEATHER JACKET
SILHOUETTES
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PRINTS ARE MYSTERIOUS AND GOTHIC WITH USES OF TYPOGRAPHY WHILST FABRICS ARE TOUGH YET HAVE A SPORTS LUXE FEEL
PRINT AND FABRIC DIRECTION
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03 | OUTLANDS DESTROYED TSHIRT | TASSLES | JUMPSUITS | EXTRA LONG SCARVES | DESERT CAP | COLOURED LENSES | LONGLINE
OUTERWEAR | ACCESORIES
BOTTOMS
TOPS
PONCHO
SILHOUETTES
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PRINTS ARE RUSTIC RICH IN DETAIL AND WITH NATURE ELEMENTS BUT ARE KEPT TO A MINIMAL WHILST FABRICS ARE RICH IN LINENS AND COTTON
PRINT AND FABRIC DIRECTION
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04 | METAPHYSICAL LONGLINE SHIRT | BOXY FIT | SCULPTURAL | PANELLED JOGGERS | FUTURISTIC ACCESORIES | PLEATED PANTS
OUTERWEAR | ACCESORIES
BOTTOMS
TOPS
BOXY COAT
SILHOUETTES
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PATTERNS ARE DIGITALLY RENDERED AND EMBODY THE SLEEK SILHOUETTE FABRICS INCLUDE HEAVY DUTY PVC LEATHER AND NEOPRENE
PRINT AND FABRIC DIRECTION
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BOOK MADE BY ADRIJANA LAZIC