ADNEC Annual Report 2015 (English)

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Annual Report 2015

Annual Report 2015 : 1

ADNEC at a glance


economic impact to Abu Dhabi

1,840 MILLION visitors 369 events


INDUSTRY ACHIEVEMENTS 4 new international congress wins hosted 10 new exhibitions 9 award wins for ADNEC Group

SUSTAINABILITY 51.5 recycled tonnes of paper

39 of ADNEC senior leadership team received the EFQM excellence training and received a certification in excellence

96.56 gallons of bio-diesel produced

3 schools were adopted in

Abu Dhabi to support the local community

Acronyms used within this annual report ADCB ADIPEC ADNEC ADSG EHSMS

Abu Dhabi Convention Bureau Abu Dhabi International Petroleum Exhibition and Conference Abu Dhabi National Exhibitions Company Abu Dhabi Sustainability Group Environment, Health and Safety Management system


International Association of Professional Congress Organisers


International Congress and Convention Association International Defence Exhibition and Conference Meetings, Incentives, Conferences and Exhibitions Society of Petro-physicists and Well Log Analysts Tourism and Culture Authority of Abu Dhabi The Global Association of the Exhibition Industry World Future Energy Summit Knowledge Management


ADNEC at a glance


Message from the Chairman Message from the Managing Director Group CEO review

4 6 8

Board of Directors Management Team

10 11

ADNEC Group Our Vision, Mission & Values Strategy and Excellence Awards & Accolades Stakeholder Engagement Economic Impact Group Highlights

12 18 20 22 24 26 28

ADNEC Employees


Sustainability and CSR


Group Photos


ADNEC Group Timeline


Contact details Abu Dhabi National Exhibitions Company Khaleej Al Arabi Street P.O.Box 5546, Abu Dhabi United Arab Emirates Tel: +971 (0) 2 444 6900 Fax: +971 (0) 2 444 6135

Message from the Chairman

Annual Report 2015 : 5

We have had a great year in 2015, full of growth and a wide range of exhibition and conferences in support of business tourism. We have had very positive business results, and continued to maintain our strong growth, while seeking to attract ever more events and activities. This was clearly demonstrated with the returns of our meetings, incentives, conferences and exhibitions sector which reached $4.1 billion. Abu Dhabi National Exhibitions Company has continued its successful record and maintained its position as one of the largest and most important exhibition and conference centres in the region, thanks to its executives and overall staff efforts. ADNEC was able to achieve more than 200% growth in its conferences and meetings sector alone during 2015. What ADNEC has achieved over the past year has contributed to supporting the business tourism sector, providing ideal platforms for major international companies to display their products and advanced technologies in various fields and sectors. We have everything in place to continue to be an enabler for economic growth and development at both a local and regional level and look forward to continuing to support these efforts. ADNEC has continued to strengthen its collaborations and partnerships with all tourism entities, implementing Abu Dhabi Vision 2030, aiming to make business tourism a key plank in diversifying the emirate’s economy. This is evidences by the success in attracting a variety of international activities and events to its centres during the past year. We are always looking at new avenues through more activities and events, thanks to our prestigious and leading venues, which enjoy world-class infrastructure and service facilities that provide an ideal opportunity for international companies and exhibitions organisers to come to Abu Dhabi and actively participate in our leading opportunities. ADNEC is now an ideal model in the meetings, incentive, conferences and exhibitions sector, and an important tool to support the emirate’s efforts to diversify its economy, opening up new investment, supporting a variety of economic sectors and acting as a catalyst for a number of flourishing business areas across Abu Dhabi. We will continue to work hard in order to strengthen our competitiveness and to be at the forefront of the global scene in the MICE industry, thanks to the efforts of Abu Dhabi National Exhibitions Company and its family of companies.

Sultan Bin Tahnoon Al Nahyan Chairman

Message from the Managing Director

Annual Report 2015 : 7

Abu Dhabi National Exhibitions Company has maintained its high performance rates and industry growth across all MICE sectors in 2015 as part of the wider strong economic growth and development of the entire Emirate of Abu Dhabi. We have achieved significant successes and achievements in the past year both in terms of new exhibitions and, significantly, the range of companies that have come to Abu Dhabi for the first time. Thanks to our high-end facilities, infrastructure, logistics capability and cutting-edge technical services, we were able to host specialized events and activities that contributed to exposing the international business community, organisers and exhibitors to our capabilities in the MICE industry. UAE youth now represents the backbone of the company and our businesses across the MICE industry. They are effectively and positively contributing to achieving the company’s impressive returns at all levels, forming the spine of our 10 year story of consecutive growth. Our UAE youth are our collective hope for the future, the key to sustaining our growth and attracting ever more events and activities to our wide range of centres. That is why I am especially proud to say that our Emiratization was 55% by the end of last year. More than sixteen young men and women joined ADNEC last year. These young professionals will continue to develop our company, backed by a leadership that prioritises providing a collaborative and positive working environment that values fostering creativity and technological innovation. Moreover, our attention and focus on continuous and ongoing training for all is a key plank of remaining competitive in an ever crowded global marketplace. 2016 represents another step in our ambitious journey based on progress, prosperity, innovation and creativity. Through this year we will always keep in mind the regional and global challenges we face, both in the MICE industry and as a wider economy, and hope that we can continue to help us together overcome some of these by providing a competitive platform for the Emirate and its businesses on the world stage.

Ali Saeed Bin Harmal Al Dhaheri Managing Director

Group CEO review

Annual Report 2015 : 9

Abu Dhabi National Exhibitions Company has achieved impressive results in 2015, driven by an industry leading dynamic and efficient strategy. This has enabled ADNEC to maintain and improve growth rates, with our economic returns reaching AED 3.47 billion, a growth of 24.3% compared to 2014, when the economic impact stood at AED 2.76 billion. We have also succeeded in promoting our MICE agenda in Abu Dhabi, including by engaging a record number of first-timers, with the number of events in our centre increasing by 13% to 369 activities compared to 327 activities in 2014. This was reflected in the number of visitors to our centres, which was 1.8 million visitors from around the world, with a growth rate of 13% percent compared with 1.6 million visitors in 2014. All teams in our centres have worked relentlessly to achieve our goals. We have succeeded in realising impressive results on the ground which has served as an incentive to continue to grow our business, develop our strategic partners to meet demand and partner with major international organisers of exhibitions and conferences. We will continue to build on this collaborative approach to promote our centres in international markets in the exhibitions and conferences industry, leveraging our competitive advantage that we offer our organisers, exhibitors and visitors, especially the UAE’s strategic location that allows more than 1.5 billion people globally to reach us in about five hours. Abu Dhabi also enjoys enviable direct connections and economic and commercial relations with the international markets. All of these efforts by our teams are highly appreciated, as we continue our quest for further growth and innovation across all our businesses in the MICE industry. Such a strategy of ever enhanced quality services and exceptional offerings will bring further growth and prosperity, in spite of the challenges of 2016.

Humaid Matar Al Dhaheri Group Chief Executive Officer (Acting)

Board of Directors

His Excellency

Sheikh Sultan Bin Tahnoon Al Nahyan Chairman

His Excellency

His Excellency

His Excellency

Mubarak Hamad Al Muhairi

Mohammed Omar Abdulla

Her Excellency

His Excellency

His Excellency

Reem Yousif Al Shemari

Khalifa Nasser Al Mansoori

Saif Mohamed Al Hajeri

Ali Saeed Bin Harmal Al Dhaheri Managing Director Board Member

Board Member

Board Member

Board Member

Board Member

Board Member

Annual Report 2015 : 11

Management Team

Humaid Matar Al Dhaheri

Group Chief Executive Officer (Acting)

Mike Henderson

Group Chief Strategy and Finance Officer

Ahmed Al Obaidli

Salah Al Jaeedi

Chief Financial Officer

Chief Operations Officer (Acting)


Abu Dhabi National Exhibitions Company is playing a vital role in the Emirate’s ambition to become a leading destination for business meetings and events. The Group is made up of Abu Dhabi National Exhibition Centre, Al Ain Convention Centre, ExCeL London, Capital Gate, Hyatt Capital Gate Hotel, Aloft Abu Dhabi, Aloft London ExCeL, IDEX LLC and ADNEC Services LLC.

Annual Report 2015 : 13

Annual Report 2015 : 15

The Group

Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre is a multi-award winning venue offering organisers of exhibitions, conferences and live events a total space of 133,000 square metres. This incorporates two large conference halls that can seat 1,400 people combined, 20 meeting rooms, 11 halls, a purpose-built banquet facility that can seat 700 people in a dinner setting and a multi-functional 7,920 square metre, 6,000 seat conference centre facility. The venue also boasts a range of restaurants, cafés, shops, onsite hotels and business facilities as well as outdoor event spaces and the stunning Waterfront Quayside.

Al Ain Convention Centre Al Ain Convention Centre provides the city of Al Ain with an exceptional venue for exhibitions, conferences, weddings and other special events. It is built in a unique architectural style that is in harmony with the city’s existing architecture with a marquee-style roof. It offers combined (indoor and outdoor) event space of 20,000 square metres.

ExCeL London ExCeL London, London’s largest international exhibition and convention centre, was acquired by Abu Dhabi National Exhibitions Company in 2008. It sits on a 100-acre campus alongside Royal Victoria Dock in London’s Docklands and has hosted a variety of events including the 2012 London Olympics. The venue offers 100,000 square metres of multi-purpose, flexible event space, including the Capital’s only International Convention Centre; ICC London. ICC London includes the UK’s largest fully-flexible auditorium for up to 5,000 delegates. There’s also London’s largest banqueting hall for up to 3,000 guests and a conference suite comprising 17 individual meeting rooms, suitable for anything from 50 to 1,200 delegates.

Hyatt Capital Gate Hotel - Abu Dhabi Located in the iconic Capital Gate tower, the five star Hyatt Capital Gate hotel provides 189 rooms and unsurpassed views of the city and coastline. It was the first Hyatt hotel in the emirate of Abu Dhabi. The on-site hotel supports Abu Dhabi National Exhibition Centre’s business tourism needs.

Aloft Abu Dhabi Hotel Owned by ADNEC and operated by Starwood Hotels & Resorts, Aloft Abu Dhabi is the largest Aloft hotel in the Europe, Middle East and Africa region. The four star hotel offers 408 rooms over 12-storeys and is interconnected to Abu Dhabi National Exhibition Centre.

Aloft London ExCeL In 2011, ExCeL London opened the UK’s first Starwood Aloft hotel. Aloft London ExCeL was built by Abu Dhabi National Exhibitions Company and is linked to the ICC London ExCeL. The four-star, 252 room hotel is located right next to the Prince Regent DLR station and is just minutes away from London City Airport, Canary Wharf, and from the O2 Arena on the new Emirates Air Line cable car.

Annual Report 2015 : 17

Capital Gate Owned and developed by Abu Dhabi National Exhibitions Company, Capital Gate is certified by the Guinness Book of World Records as the World’s furthest leaning Man-made tower. It was built to lean 18 degrees and is the ultimate business address in the UAE capital. With far reaching views across Abu Dhabi and the Arabian gulf, the gravity defying tower accommodates approximately 15,000 square metres of exclusive office space, as well as the five star Hyatt Capital Gate hotel.

IDEX LLC First held in 1993, IDEX is the largest tri-service defence exhibition in the Middle East and North Africa (MENA) region. IDEX takes place biennially, and is organised by Abu Dhabi National Exhibitions Company in association with the UAE Armed Forces GHQ. IDEX also featured the Naval Defence & Maritime Security Exhibition (NAVDEX), that showcase naval defence systems, maritime security equipment. Also, the Unmanned Systems Exhibition and Conference (UMEX) , which was launched during IDEX 2015. The UMEX exhibition space showed a wide range of applications for unmanned vehicles in a range of military and civilian applications.

ADNEC Services LLC ADNEC Services LLC. launched in 2015 and it is a fully integrated business unit of ADNEC offering a dedicated single point of contact for organisers, exhibitors, and retailers for setting up, connecting and activating stands, exhibitions and other conference spaces within ADNEC venues which can be delivered seamlessly within an overall one-stop approach.

Our Vision, Mission & Values ADNEC’s strength comes from championing and implementing its vision and goals across the whole company. ADNEC has four core company values which all ADNEC employees are empowered to uphold and bring to life. These four values shape the culture of ADNEC.

VISION To become the most successful exhibition, conference and events centre in the region.


ll To increase business tourism for Abu Dhabi. ll To raise the Emirate’s regional and international profile through hosting major exhibitions and conferences. ll To create an exciting and diverse calendar of entertainment, cultural and sports events that deliver memorable experiences.

Annual Report 2015 : 19

VALUES Our four values shape the culture of our company and guide us in everything we do. They steer our behaviours and inspire work accountability.

PEOPLE FIRST We believe in sustainable growth and Emiratisation We are dedicated to attracting and nurturing the best talent We maintain a collaborative, engaging and creative culture in which our people can thrive and grow We are committed to the continued development of our skills, experience and knowledge management practices

STRIVE FOR EXCELLENCE Our commitment to growing the company is driven by our passion for excellence & enthusiasm to exceed client expectations We have an unfaltering dedication to be the preferred venue choice in the region We strive towards a common purpose We work in an environment driven by continuous improvement

INNOVATION & CREATIVITY For our clients and stakeholders we create opportunity by remaining agile and innovative We are focused on finding solutions and implementing suggestions We are capable of adapting to changes now and in the future to best serve our customers and community We take informed risks and champion new ideas

TRANSPARENCY We act with integrity and value all our people, partners and clients We are accountable for our actions and always behave in an honest and trustworthy way We communicate with positive intent and actively listen for understanding We share information to enable knowledgeable business decisions

Strategy and Excellence ADNEC developed its strategy using a well-known structured methodology and a participatory approach involving internal and external stakeholders capturing inputs from the management team, staff and key partners. This approach enabled the company to develop a five year strategy plan as well as continuously monitor and enhance performance and achievements. The five year strategy plan is refreshed annually to capitalise on lessons learnt, build on successes and capture needed corrective actions. The plan summarises ADNEC’s long term strategic aspirations, goals, objectives and targets for the coming five years and is a challenging plan to boost performance and improve service delivery in a sustainable manner and continue promoting Abu Dhabi and contributing to its prosperity through business tourism. To support strategic management and execution, a structured corporate performance management governance has been put in place to enable ADNEC to regularly measure and communicate its performance.

Excellence at ADNEC

39 of our senior leadership team received EFQM excellence training during 2014 and 2015.

ADNEC aims to contribute to further develop Abu Dhabi as an attractive destination for conferences and exhibitions through striving for corporate excellence and continuous improvement of our services. We adopt excellence in everything we do; from providing excellent customer service, maintaining operational excellence and harnessing excellence in our employees. Our journey to excellence has seen us improve our services and processes, exceed customer expectations and provide more value to Abu Dhabi. We are seeing positive trends in the number of visitors, growth and customer satisfaction. 39 of our senior leadership team received EFQM excellence training during 2014 and 2015. This demonstrates our commitment to excellence and our focus on creating an excellent employee culture and organisation. In line with this training and learning, our senior leadership team reviewed and enhanced their departmental strategies accordingly for the benefit of the business.

Abu Dhabi Award for Excellence Programme (ADAEP) ADNEC has once again took part in the Abu Dhabi Award for Excellence Programme (ADAEP) in 2015. The award programme urges government companies and employees to adopt a culture of excellence and strengthen the position of the United Arab Emirates. Therefore ADNEC’s management decided to participate to reap the benefits of such programmes. The programme is led by the Executive Council with the objective to recognise good practice within Abu Dhabi government entities. The project and submission process is a great opportunity for us to showcase our achievements, gain recognition from important stakeholders and demonstrate what a great team and the good practices we have here at ADNEC. ADAEP actively promotes sharing of information and knowledge of successful improvement strategies. The main aims of taking part in ADEAP included: • • • • •

Improve ADNEC’s performance through raising service standards, practices and principles Introduce best practices by benchmarking locally and internationally. Encourage and support positive competition and cooperation in the government sector. Highlight and emphasise the importance of focusing and executing strategies. Motivate and recognise excellent performance and encourage innovation.

Annual Report 2015 : 21

Excellence Retreat February saw a number of employees who are members of the various ADAEP excellence teams take part in an off-site Excellence Retreat. It was a great opportunity for the teams to get together and discuss their award focus and excellence criteria. The day included: • • • • •

Overview of the ADAEP award, criterions and teams supporting Excellence Overview of the RADAR model used in the Excellence award Challenges facing the Excellence Teams Team Building exercise Working groups to do Gap analysis on the different drivers

Knowledge Management In pursuant of becoming a learning organization through its own resources, the internal knowledge management team in 2015 reviewed and updated its knowledge management Strategy, and related risks accordingly. In addition, knowledge management team with senior management prepared the innovation & creativity, and the intellectual property policies, then conducted several sessions to spread the concepts of knowledge management among employees. The team has worked with the different departments to classify their relevant information, in addition to capturing their employees’ tacit knowledge using myProfile on ADNEC’s intranet. In 2015, the knowledge management team prepared the driver submission for ADAEP award, and in its first participation in this official excellence assessment, ADNEC proudly scored a result of 324 marks on the excellence scale, and this would not have been achieved without the support of the management and cooperation of all departments.

Awards & Accolades

ADNEC group received 81 regional and international awards since 2007 demonstrating its continued commitment to excellence. In 2015, ADNEC Group received several highly-coveted industry awards: GG Sustainability Award from AEO Excellence Awards GG Best Congress and Convention Centre Middle East from Business Destinations 2015 GG Best Commercial High-rise Development in Arab Region for Capital Gate project from International Property Awards GG Best Commercial High-rise Development ( Five Star Category) for Capital Gate from Africa & Arabia Property Awards GG Venue of the Year from AEO Excellence Awards 2015 GG Best Venue from Exhibition News Awards 2015 GG Best Catering at a Venue from 2015 London Venue Awards GG Mayor’s Gold Award for Energy Saving 2015

Annual Report 2015 : 23

This recognition is an outcome of ADNEC Group collective efforts and will further motivate the team to continuously improve our offerings and exceed the expectations of our key stakeholders including event organizers, exhibitors and delegates.

Stakeholder Engagement

We contribute to the Emirate’s economic diversity by hosting and developing international and local events at our premises and venues and we aim to increase the number of international and regional visitors attending these events. To do so, we partner and collaborate with different stakeholders and partners both locally and internationally. Stakeholders are defined as all those who are, directly or indirectly, associated, affect or are affected by our activities. For example, at local level ADNEC works closely with Abu Dhabi Tourism and Culture Authority, while internationally we partner with renowned organisers for organising and developing international exhibitions and congresses. The below diagram describes ADNEC’s value chain and the key activities as per our business model. It is clear from this diagram that our key stakeholders are: • • • • • • •

Abu Dhabi Government Organisers and Professional Congresses Organisers (PCOs) Exhibitors Visitors Service Partners and Suppliers Local Community Logistics, Hotel operators, Event Patrons, Employees, and Others

ADNEC Value Chain and Business Model Diagram Abu Dhabi Government

Board of Directors

Tourism & Culture Authority, Executive Council, Department of Finance, Crown Prince Court, Abu Dhabi Municipality, AIAin Municipality, Abu Dhabi Police, Abu Dhabi, Media Company (ADM), General Headquarter, Central Intelligence Department


Department of Transport, Abu Dhabi International Airport, Transport Providers (ETIHAD AIRWAYS)

Events Patrons

Support Event Cycle


Customer 3

Event at ADNEC


Customer 1

Customer 2


Exhibitor Delegate

Association / PCO


Association / PCO


Enablers Hotel Operators


Service Partners


Local Community

Annual Report 2015 : 25

ADNEC Stakeholders

Abu Dhabi Government

Events Patrons

Tourism & Culture Authority, Executive Council, Department of Finance, Crown Prince Court, Abu Dhabi Municipality, AIAin Municipality, Abu Dhabi Police, Abu Dhabi Media Company (ADM), General Headquarter, Central Intelligence Department


Local Community


Board of Directors


Office Tenant


Hotel Operators

ADNEC stakeholders workshop


Service Partners


Department of Transport, Abu Dhabi International Airport, Transport Providers

Economic impact

As a Public Joint Stock Company owned by the Government of Abu Dhabi, ADNEC plays an essential role in helping the Emirate achieve its long term goals of economic growth and diversification. Through a series of world class exhibitions, conventions and events, ADNEC assists in growing the business tourism (MICE sector) and generating non-oil related economic impact. The key metric used to measure ADNEC’s economic impact is the Gross Value Added (GVA) which is equivalent to GDP adjusted for taxes and subsidies. ADNEC’s core business is staging international exhibitions and conferences in addition to providing planning support for event organisers. ADNEC also generates revenues from a number of ancillary sources, including catering, leasing of retail units and serviced offices across its venues and premises. The economic impact calculation depends on key variables and parameters like number of visitors, type (domestic and international), length of stay, average spend, services and goods involved, hotels and airline etc. The model considers various types of affected sectors like wholesale, retail trade, repairing services, restaurants and hotels, transport, storage and communication. As shown in the chart below, ADNEC’s Gross Value Added (GVA) has improved and increased during the last 5 years, benefiting from the growth in hosted international events like IDEX, ADIPEC, SIAL and many others. For the year 2015, ADNEC has achieved a GVA of AED3,478 billion, an increase of 26% (AED718 million) over 2014.

Gross Value Added (GVA) 2011










Number of visitors (000’)

(AED Billion)

(Economic Impact)

For the year 2015, ADNEC has achieved a GVA of AED3,478 billion, an increase of 26% (AED718 million) over 2014 mainly due to IDEX which is held every odd year

Number of events





















Annual Report 2015 : 27

Other parameters that we also measure as part of our economic impact formula is the number of jobs supported in the UAE, hotel room nights generated through our hosted international exhibitions and conferences and the economic output generated. For 2015, ADNEC’s activities supported 18,630 jobs within the emirate of Abu Dhabi, an increase of 28% over 2014 number (14,502). This increase in jobs supported is again due mostly to IDEX which helps support around 3,000 jobs. Room nights generated increased by 92,000 to reach 522,334 in 2015 (in 2014 it was 430,102) due to the biennial effect of hosting IDEX (which generated 102,000 nights). Across all other events, there was a slight increase in visitor numbers which contributed to the balance of the overall increase.

For 2015, ADNEC’s activities supported 18,630 jobs within the emirate of Abu Dhabi, an increase of 28% over 2014 number (14,502)



ADNEC’s Impact on 2015 Hotel room nights

Other emirates


Other emirates


Abu Dhabi


Abu Dhabi


Total UAE


Total UAE










ADNEC’s Impact on Jobs Supported in UAE










Group highlights

Annual Report 2015 : 29

ADNEC Group highlights at a glance As a sign of the growing importance of the defence industry in the region, this year’s IDEX saw more than 100,000 visitors – up from 80,000 in 2013

Al Ain Convention Centre reported an increase of 118% in visitor turnout in 2015 compared to 2014.

ADNEC has furthered its comprehensive exhibition and conference events services with the introduction of ADNEC Services LLC.

ADNEC topped the list of government entities that promote the emirate of Abu Dhabi

ADNEC secured four new international congresses In 2015.

ADNEC hosted 10 new exhibitions In 2015.

ExCeL London welcomed 3,074,534 visitors in 2015.

Group highlights IDEX 2015 The International Defence Exhibition and Conference, IDEX, is quite simply one of the world’s leading joint defence exhibitions, and certainly the largest in the Middle East and Africa. It is a truly unique event for ADNEC, whereby we perform the role of both organiser and venue. February 2015 witnessed the curtain closing on yet another successful edition of IDEX, Naval Defence & Maritime Security Exhibition (NAVDEX) and the first edition of the Unmanned Systems Exhibition (UMEX). As a sign of the growing importance of the defence industry in the region, in 2015 IDEX saw more than 100,000 visitors – up from 80,000 in 2013 - and more than 160 official delegations participating in the event. The number of exhibitors soared to 1,164 international and local companies from 56 countries.

In 2015, IDEX witnessed six new countries participating including Japan, Republic of Bosnia, Latvia, New Zealand, Slovenia and Azerbaijan. At the end of the five-day event, the UAE Armed Forces announced 33 deals worth Dh18.3 billion, surpassing the Dh14.1bn of deals in 2013. IDEX has already received an overwhelming and positive response from exhibitions, visitors and partners with almost 50 per cent of indoor and outdoor exhibition space already sold for 2017. IDEX 2015 Opening Ceremony The IDEX 2015 opening ceremony is the largest show of its kind, with a full movie grade special effects being deployed. The hour long opening ceremony was performed twice daily throughout the five day event. The impressive and entertaining show blended music, culture and a demonstration of military capabilities that delighted the assembled guests. Attended by a large number of distinguished guests including His Highness Sheikh Mohammed bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai; His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces; and the Sudanese President, Omar Al Bashir, the grand opening ceremony provided a fitting commencement for one of the world’s most strategically important defence exhibitions.

• IDEX took 59 days to build the “set” on the grandstand • There were 16 days of rehearsals • 5000 tonnes of water were needed to fill the manmade water canal • 8720 tons of tarmac, road base and sand were used to build the performance area • Over 500 performers took part in the ceremony • Over 250 backstage staff in total to create the show • Over 158 technical crew were needed, which included 72 show crew • 2 tonnes of film dust, along with a combination of sand, water, peat and milk powder, were used to create the explosive effects • 60 carbon dioxide bottles were used to create custom designed powdered fireballs

Annual Report 2015 : 31

NAVDEX The third edition of NAVDEX in 2015 witnessed 99 exhibitors, spread over 5,600 square metres. It saw 11 visiting navy ships that included the Baynunah, HMS Shoreham, USS Carl Vinson, FS Andromede among others. Visitors engaged with 99 international and local companies from 23 countries participating spread over seven national pavilions. Dedicated to the theme of maritime security in all its forms, NAVDEX showcased naval defence systems, maritime security equipment, and all elements of military operations from over many worldwide, defence-related contractors.

UMEX A key addition to IDEX this year was the launch of UMEX. Visitors engaged with 35 local and international exhibitors. A major highlight of UMEX was the live flying demonstrations that took place over two days at Tarif in the Western Region of Abu Dhabi. Inaugurated by His Highness Sheikh Hazza bin Zayed Al Nahyan, Vice Chairman of the Abu Dhabi Executive Council, seven unmanned aircraft took part in the live show including: ADASI S-100 Al Sabr – UAE, Denel Seeker II – South Africa, Insitu / Boeing Integrator – USA. UMEX showed a wide range of applications for unmanned vehicles in a range of military and civilian applications. UMEX also included the Military Simulation Training (MST) zone to reflect the growth and investment in the UAE and GCC countries.

Group highlights

ADIPEC 2015 ADIPEC is the world’s most influential international exhibition and conference for the oil & gas market, providing the most direct route to the world’s most prolific buyers of oil & gas services and products. Each year, ADIPEC delivers an unrivalled audience of oil & gas professionals with real buying power, enabling more than US$9.76 billion of business to be conducted onsite at ADNEC. ADIPEC is the largest exhibition for the Middle East oil and gas industry and is supported by Abu Dhabi National Oil Company (ADNOC) and the UAE’s Ministry of Energy. ADIPEC took place from the 9th to 12th of November at ADNEC, marking the 18th edition of the world’s landmark event for the energy sector. Inspired by the UAE leadership’s declaration of 2015 as the “Year of Innovation”, the theme for ADIPEC 2015 was “Innovation and Sustainability in a New Energy World”, bringing together the best and brightest minds, including Ministers, senior-level industry executives, world renowned energy experts, and thought-leaders which shed lights on the critical topics driving the transformation of the energy sector. The 2015 edition of ADIPEC attracted record numbers across the event. The 31st edition closed on the 12th November having attracted 2,000 exhibitors and 95,000 attendees from 125 countries during the four days of the event.

The 31st edition attracted 2,000 exhibitors and 95,000 attendees from 125 countries during the four days of the event.

ADNEC Services LLC ADNEC has furthered its comprehensive exhibition and conference events services with the introduction of ADNEC Services LLC. ADNEC Services is a fully integrated business unit of ADNEC and is offering a dedicated single point of contact for organisers, exhibitors, and retailers for setting up, connecting and activating stands, exhibitions and other conference spaces within ADNEC venues which can be delivered seamlessly within an overall one-stop approach. The ADNEC Services team comprises an expert team with extensive experience in the events & exhibition industry, thus ensuring high levels of stand and space optimization, minimal downtime, health and safety and overall customer satisfaction.

Annual Report 2015 : 33

Marketing and Communications New websites His Excellency Sheikh Sultan Bin Tahnoon Al Nahyan, member of the Executive Council and Chairman of Abu Dhabi National Exhibitions Company (ADNEC) officially launched ADNEC’s redesigned corporate websites that reflects the company’s new branding and identity. The special launch ceremony of the portal was attended by His Excellency Ali Saeed Bin Harmal Al Dhaheri, Managing Director of ADNEC and Humaid Matar Al Dhaheri, Acting Group CEO of ADNEC. The re-designed websites, and the new offers greater social media and customer engagement features. The user-friendly interface makes browsing easier and more intuitive whether visitors access the website from their computers, mobile phones or any other digital devices. Visitors can benefit from a wealth of information as well as interactive and informative features offered at ADNEC’s event venues in Abu Dhabi and Al Ain as well as the overall group. New Mobile Application ADNEC’s new bi-lingual mobile application successfully launched on the Apple’s App Store and the Google Play Store. Through the app, visitors can check out What’s On, keep up with the latest news, explore the venue and much more, all from the comfort of their phone.

The re-designed websites, and the new offer greater social media and customer engagement features.

ADNEC among Top 10 Government entities Issued by the Office of Government Communication at GSEC, ADNEC topped the list of government entities that promote the emirate of Abu Dhabi in both traditional and social media platforms. IMEX Frankfurt Brand Communication During IMEX Frankfurt 2015, ADNEC was heavily promoted using the branded shuttle buses that transport the delegates to and from the event. The branding exercise directly targeted the 14,398 delegates and prospective clients attending IMEX. ADNEC also utilised a number of advertising locations around the venue to re-enforce the services and facilities offered by ADNEC, creating a highly visible presence. International trade media visits ADNEC hosted International editors of the key global trade press during ADIPEC to showcase the facilities, the city and overall infrastructure to promote the venues globally.

Group highlights

International Trade Events ADNEC’s events participation ADNEC’s sales team participated in a number of road shows and tradeshows with the objective of raising the profile of our venue, the emirate of Abu Dhabi and region.

Worldwide Exhibition for Incentive Travel (IMEX Frankfurt) ADNEC participated in the global event, IMEX 2015. The annual event convenes the largest global raft of exhibitors from every sector in the meetings industry. In addition to the participation of 3,500 worldwide exhibitors and hundreds of meeting professionals, conference delegates, meeting planners, buyers, and event organisers, IMEX Frankfurt 2015 features a series of educational sessions, networking programmes, workshops and thought sessions, among others. Incentive, Business Travel and Meeting (IBTM World) - Barcelona IBTM World is the place to grow the business in the meetings, events, conference, incentives and business travel industry. Through highly-targeted introductions, IBTM World hosts face-to-face meetings with the right people in the right organisations, to build relations, and develop businesses. The event attracted more than 15,000 international business professionals in the market industry.

ADNEC promotes Abu Dhabi at IMEX Frankfurt 2015 ADNEC hosted a meeting of its potential associations, corporate clients and trade press on the side-lines of IMEX Frankfurt 2015, the largest European trade show for the meetings and incentive travel industry held in Frankfurt, Germany. This gathering helped ADNEC broaden its engagement with global decision makers, especially in Europe, while updating key stakeholders about the on-going and upcoming development plans of the company to tap into the huge potential offered by Abu Dhabi in business tourism sector. The meeting was headlined by Humaid Matar Al Dhaheri, Acting Group CEO of ADNEC. ADNEC Participates in 82nd UFI Congress in Milan ADNEC participated in the 82nd Congress of the Global Association of the Exhibition Industry (UFI) in Milan, Italy. UFI comprises 650 members from 85 countries and is the association of trade show organisers, fairground owners, national and international associations of the exhibition industry, key partners and stakeholders. The primary objective of ADNEC’s participation in the UFI Congress is to gain insights into the future of the exhibition industry by joining discussions, debates, and networking sessions that will help the company to identify key opportunities and challenges in the exhibition industry in the years to come.

Incentive, Business Travel and Meetings (IBTM Arabia) - Abu Dhabi IBTM Arabia is where meetings, events and incentives industry decision makers meet for global business adventures. Formerly GIBTM, IBTM Arabia brings a fresh new format with one-to- one meetings and an exclusive closed community experience for up to 200 exhibitors and up to 200 buyers who do business in Arabia. The Worldwide Exhibition for Incentive Travel (IMEX America) - Las Vegas The 2015 edition of IMEX America witnessed a participation growth of four per cent compared to the previous year, offering increased business and networking opportunities for leading global players. The event drew more than 10,700 exhibitors and attendees from all corners of the world. IMEX America was launched in 2011 and has fast become the USA’s largest global hosted buyer exhibition for the incentive travel, meetings and events industry. India Association Congress - New Delhi The 5th edition of India Association Congress 2015 (5th IAC) held during 21st and 22nd August 2015 at the Lalit Ashok, Bengaluru, Karnataka, India. The congress is a platform for associations from across the country to come together and create a new wave of thinking. The aim of this IAC, as an organization, is to provide a platform to network, share knowledge and learn methods for the betterment of association, societies and non-profit organizations.

Annual Report 2015 : 35

Conference Team News Congress Wins In 2015, ADNEC secured a number of notable large international congress wins through support from the Abu Dhabi Convention Bureau and Abu Dhabi Government entities: Bids won in 2015 • • • •

5th IRF Middle East Regional Congress IEEE International Conference on Image Processing (ICIP) IEEE GlobeCom World Cargo Alliance Conference Week

Exhibition Team News During 2015, ADNEC hosted ten new exhibitions which shows its committed to maintaining this positive momentum towards achieving its performance goals and positioning Abu Dhabi as the capital of business tourism in the Middle East. New exhibitions •

• • • • • • • • •

Arab Carpet Expo Incorporating Arab Flooring Expo, Yarn & Fibre Expo and International Green Carpet & Flooring Conference Arabian Banking Technology Exhibition & Conference (ABTEC) Big Boys Toys (relaunched in Abu Dhabi since 2011) Breakbulk Middle East 2015 Custom Show Emirates Elite Real Estate Exhibition NATRANS Arabia (National Transport Show Arabia) PVPC Expo - Pump, Valves, Pipes and Compressors Expo Middle East Tank Storage Middle East WHTS – World Halal Travel Summit & Exhibition

Group highlights SMART ADNEC

ADNEC has undertaken this strategic initiative based on its vision to become the most successful exhibition, conference and events centre in the region. Like many other industries, the convention and exhibition industry – especially the MICE industry as a whole – is affected by the high levels of globalization and an increased awareness of cost and competition in a tougher economy. Expectations of visitors, exhibitors, advertisers, delegates, and organizers have changed; in many ways the always-connected, always-up-to-date mind-set brought on by mobile devices and new computing technologies. This has quickly rendered existing technology (or its absence) in convention and exhibition buildings old fashioned. Increased mobility and ease of doing business have shifted a significant portion of sales volume to lower cost locations, often built from the ground up on modern technology. Thus, having high-cost large-scale operations in rapidly aging prime location buildings is largely

becoming a major stumbling block in an industry once based on clout, authority, and government funding. Cost awareness, development of peripheral countries, and changing expectations of technological integration are now driving progressively mobile customers towards locations previously deemed remote. Considering all the above including the evaluation of the IT landscape, inputs received from business departments and the strategic direction for ADNEC based on the Abu Dhabi government’s e-governance strategy, the program intends to deliver the following: •

IT infrastructure enhancements to support the new features and functionalities

Integrated application platform to enhance the business processes

E-Services development and delivery

Annual Report 2015 : 37

Key achievements Large video screens at ADNEC As part of the SMART initiative, one of the projects implemented in 2015 was installing five high-definition LED screens across the venue. The project enables ADNEC to earn additional revenues from the sale of advertising space, while also increasing the awareness of ADNEC services among the visitors and clients. Digital signage enhancements Numerous digital signage initiatives were deployed during the course of the year due to the large complaints regularly received from clients about lack of directional signage in the venue. This includes signage coming in from car parks, replacing manual notice boards with electronic screens across all Capital Suites and corporate meeting rooms and enhancements of the existing digital management system. Digital content management ADNEC undertook the re-installation of a new enhanced digital content management system which is hardware agnostic and works as an integrated system allowing integration with future technologies. This has significantly reduced the time and efforts for the content management team in publishing content. ADNEC ERP implementation ADNEC went live with its first ERP (Enterprise Resource Planning) deployment and implementation on 1st January, 2015 and subsequently multiple enhancements were implemented during the course of the year. ADNEC implemented Microsoft Dynamics AX for all back-end support services for Finance, Procurement and Human Resources. Enhanced security set up for ADNEC With the ever increasing threat to computer systems and infrastructure, ADNEC IT implemented a robust security system that includes firewalls at core and perimeter levels and also an enhanced web security with one of the leading ISPs in the region. Additionally, to enhance its service quality, ADNEC IT worked with the ISP to build a redundant network. End user computing upgrades ADNEC IT significantly changed its end user computing model in 2015 by introducing new and enhanced models of hardware and handheld devices which has significantly increased end user satisfaction. Bring Your Own Device enhancement ADNEC IT recently introduced a BYOD (Bring Your Own Device) initiative, allowing employees who require ADNEC e-mail access on their own devices outside office to be connected. This was possible due to the implementation of a MDM (mobile device management) system. This has enabled employees to have access to e-mail away from the office. ADNEC offers free Wi-Fi connectivity ADNEC launched complementary Wi-Fi service “ADNEC Free Wi-Fi� to enable ADNEC visitors to connect to the internet via their mobile phones, tablets and computers and access email across ADNEC premises through automatic authentication. The service particularly benefits those requiring services such as business correspondence, news feeds, information alerts, light social media feeds, maps, and event calendar, among others.

Al Ain Convention Centre Al Ain Convention Centre has emerged as a major hub for important business events, and figures prominently on the list of the world’s leading event organisers, attracting delegates and tourists from around the world. Al Ain Convention Centre perfectly complements the mandate at the Abu Dhabi Exhibitions Company to enhance the development of the MICE sector in Al Ain and augment its contribution to the overall business tourism landscape, in addition to increasing visitor numbers to Al Ain Convention Centre and boosting hotel occupancy rates in Al Ain.

Annual Report 2015 : 39

The new exhibition Eco-Smart Home generated sales of over AED 30 million in the latest technology products.

Eco-Smart Home is a new exhibition run by Turret Media FZ LLC for Al Ain Distribution Company, which showcased a wide range of products and educate visitors on lifestyle changes that can be implemented towards achieving long-term benefits from energy conservation and resources preservation. The show generated sales of over AED30 million in the latest technology products. • • • •

Al Ain Convention Centre hosted SME show organized by IIR. Al Ain Convention Centre reported an increase of 118% in visitor turnout in 2015 compared to 2014. WEDDEX 2015 reported the highest number of visitors since its launch 12 years back. Al Ain Convention Centre reported 126% increase in the number of paid weddings in 2015 compared to 2014.

Seventh ‘Al Ain Reads Book Show’ Draws Huge Turnout The seventh Al Ain Reads Book Show has attracted thousands of book lovers of all ages keen to browse through the massive collection of latest titles on diverse topics. The show has drawn the participation of more than 70 exhibitors, up from 25 in the previous edition, and showcases over 60,000 titles across subjects ranging from science to literature and culture. More than 30,000 visitors have attended the show that is 20 per cent larger than the 2014 edition. Future plans for 2016 • New conference facilities are under construction and anticipated to be completed during 2016. • New planned shows include Mother and Child, Landscape and Decoration Show, Al Ain Adventure and Outdoors and Abaya Show.

ExCeL London ExCeL London is the host venue for a variety of events from award winning exhibitions and conferences to international association meetings, product launches, banquets, award ceremonies, sporting events and great days out.

Vision To be the home of world leading events Values • Provide world class facilities • Innovate • Deliver service excellence • Collaborate • Provide the best people

Annual Report 2015 : 41

ExCeL London welcomed 3,074,534 visitors in 2015. Conferences & Events

Ancillary Services

November 2015 saw the launch of CentrEd at ExCeL, the venue’s brand new meeting and training facility, opening in January 2016.

ExCeL London Venue Services ExCeL London’s extended range of end-to-end event solutions is now being presented under the newly developed ‘umbrella’ brand of ExCeL London Venue Services (EVS), with sub-brands of Media and Hospitality encompassing specific service delivery areas. This strategy enables ExCeL London to simply and quickly communicate the value proposition of EVS to event organisers and exhibitors, and position it as a complete solution for all event challenges. This new brand strategy demonstrates ExCeL London’s industry-leading joined-up approach to event services delivery.

The following activity was used to kick-start the marketing campaign, launching this unique brand to clients and media: Press release issued to national and international trade media HTML communication sent to all C&E clients Website content enabled – Social media activity on Twitter, LinkedIn and Facebook In-venue advertising including posters and digital screens Updated marketing collateral including the Vital Statistics brochure and a new CentrEd at ExCeL PDF

zz zz zz zz zz zz

The above marketing activity marks the start of a 6-month campaign which will include communications, PR, advertising, sponsorship, client & media events and social media.

Exhibitions With both of the big award wins secured, the marketing team have been looking at new tools to support the sales team in hitting and exceeding the revenue target for 2015. This has included the commissioning of new ‘animated’ video content for organisers to share with their customers, promoting some of the key benefits of ExCeL. The team has hosted two marketing workshops for customers with Grant LeBoff, one of the U.K’s leading Sales and Marketing experts. One was targeted directly to organiser marketing teams while the other focussed on senior level Event Directors and Managing Directors from Clarion Events, i2i, Centaur and others. The purpose of these workshops was to support marketing teams in promoting their events, driving footfall and ensuring their campaigns remained current.

Other Highlights }}

New strategic partnerships with EAL Cable Car and other transport providers to add further value to events


Marketing support and brand management for DSEI, creating a comprehensive communications plan which mitigated any negativity generated by show


Communications plan for DLR strike during WTM- averting any negativity arising as a result of industrial action


Creation of a new exhibitions communication email template- to be rolled out regularly to keep clients informed of new developments at ExCeL.

ExCeL London Hospitality ExCeL London has achieved a significant positive shift in the industry and public view of its food and drink offering through extensive promotion and press coverage of new restaurants and outlets opened in the venue. It has also won its first catering-related award ‘Best Catering at a Venue’ in the London Venue Awards. ExCeL London Media ExCeL London’s advertising and branding team has relaunched as ExCeL London Media, offering the services of an in-house media agency. The philosophy is to develop innovative media solutions that enhance the visitor experience and create new opportunities for organisers, exhibitors, sponsors and brands in ExCeL London’s world leading live environment.

Digital In August 2015, ExCeL London launched a new website (www. purposefully designed for the visitors, exhibitors and delegates, who come to the venue each year. The new website recognises the significance of the online experience for visitors planning their journey, meeting colleagues or reviewing eating and entertainment options and underpins ExCeL London’s commitment to delivering great event outcomes. The website was launched to coincide with ESC (European Society of Cardiology) 2015, London’s biggest ever medical congress which attracted a record audience, most of whom were first time visitors to ExCeL London. The launch of the new site also sees the introduction of the dot London domain name, designed to further cement ExCeL London’s reputation as the capital’s leading exhibition and convention centre.

ADNEC Employees

ADNEC is committed to developing our experienced and talented people. One of our four core values is People First. We believe in sustainable growth and Emiratisation. We are dedicated to attracting and nurturing the best talent and we maintain a collaborative, engaging and creative environment in which our people can thrive and grow.

Annual Report 2015 : 43

Our People Emiratisation

Emiratisation Emiratisation penetration

% of Emirati employees who receive at least 5 working days of training per year

% of UAE Nationals with current and updated PDP

2015 Target

2015 Target



2015 Achieved


2015 Achieved

90% 90%

2015 Target

2015 Achieved


Number of UAE National Employees

Number of UAE National new joiners in 2015

107 16

HR initiatives and updates Informed succession plan For 2015, the ongoing Emiratisation programme and desire to increase the number of UAE National employees was supported by an informed succession plan for the first time. This has resulted in more targeted appointments matched to employee’s potential. Leadership development programme 100 UAE National employees were invited to participate in an ADNEC Leadership Development Programme. Following the profiling of all company positions with regards to ideal competency level, every employee was assessed against the desired job profile & where there were gaps and an appropriate development solution agreed. All UAE National employees now have a detailed and active Personal Development Plan. Learning solutions identified for each job family & level In support of the Leadership Development Programme, specific competency and job family training solutions were identified. This also gives the employee a choice as to how they learn & develop, be it external training, internal training courses, resources or on job coaching from a more experienced employee supported with a formal mentoring scheme. Touch of button employee services Along with the introduction of an ERP system, the My Services facility enables employees to take more responsibility for their own personal administration such as training requests, leave requests & managing benefits. Business growth for ADNEC The HR team supported the introduction and development of two businesses in 2015. An ae shop Exhibition services and the hospitality business (food & beverage services) was brought in house. The hospitality business (Capital Hospitality) will be further developed during 2016. Tawdheef 2015 ADNEC participated at Tawdheef 2015 to offer a wide range of career opportunities for qualified UAE nationals, articulating the company’s ongoing commitment to supporting the UAE government’s Emiratisation efforts. Tawdheef 2015 is a leading recruitment fair, organised by Abu Dhabi Tawteen Council (ADTC) in association with IIR Middle East.

Annual Report 2015 : 45

ADNEC aims through its participation in Tawdheef 2015 to highlight company’s leading status as an employer of choice for UAE nationals. This is aligned with the company’s strategy to attract more Emirati job seekers to the MICE sector and enable them to eventually lead this vital industry as envisioned by Abu Dhabi Economic Vision 2030. ADNEC internal excellence awards. Our internal excellence awards honour the outstanding performance of both our employees and departments. The winners were announced at our Hayakum 2015 staff conference. The internal excellence award is divided into three main categories: zz zz zz

Distinguished department Distinguished project Distinguished employee

Hayakum staff conference In April, ADNEC once again held its annual staff conference. This was a great day filled with updates from our senior leaders from across the business, team activities and a chance for many ADNEC people to spin the wheel of fortune! This is an event that is put together and managed by ADNEC people. ADNEC UAE National Forum 2015 In November, ADNEC once again held its annual Emiratis Forum that provides the opportunity for all UAE nationals to meet with the Managing Director, Group CEO and senior executives. This open forum provides an opportunity for views to be exchanged on a wide range of topics, concerns and issues from our UAE national colleagues. It also provides a platform for exchanging and promoting ideas about how ADNEC can continue to improve and develop as a business.

National Service In September, ADNEC welcomed our employees that completed their service at the UAE Armed Forces and heeding the call to the National Service that lasted nine months.

Our People

Internal corporate events Flag Day ADNEC commemorated the UAE Flag Day on 3 November, marking the 11th anniversary of the accession of His Highness Sheikh Khalifa bin Zayed Al Nahyan as President of the UAE. The UAE national flag was hoisted at the ADNEC premises to the tune of the national anthem. The event was marked in the presence of all staff members from ADNEC and Al Ain Convention Centre (AACC). National Day Celebrations ADNEC celebrated the 44th UAE National Day on Tuesday, 24 November, that was attended by Humaid Matar Al Dhaheri, Acting Group CEO. The celebration was organised by ADNEC National Day Committee. ADNEC has hosted a number of cultural and heritage activities and events as part of its National Day celebrations. A heritage village served as a key component of the celebrations. Aiming to raise awareness about the rich culture and heritage of the UAE, the heritage village featured four dedicated corners each showcasing a unique aspect of the country’s heritage Humaid Matar Al Dhaheri, Acting Group CEO of ADNEC, said: “The UAE has set a unique development model that maintains a fine balance between its rich cultural heritage and sustainable development priorities. This was made possible due to the hard work and persistence of its citizens as well as the relentless support of the country’s wise leadership.” In organizing this event, ADNEC seeks to celebrate these achievements and highlight the status of our beloved nation on regional and international levels, while supporting the country’s transformation into a knowledge-based economy,” Al Dhaheri added. During the event, ADNEC employees participated in various group activities that highlighted the culture and heritage of the UAE. Furthermore, the event ran national service videos and hosted a national service awarding ceremony. Women Day Mingle (ADNEC ladies committee) celebrated for the first year the Emirati women’s Day on the 27 August, 2015. There were knowledge sharing competitions, videos and activities highlighting Emirati women’s contribution and important role in the UAE.

Annual Report 2015 : 47

Our Internal Communications The way we communicate with each other is central to our success. ADNEC employees are at the heart of our business. With that in mind, ADNEC has an internal communications strategy and plan to ensure that all our people have access to the right information at the right time, as well as keep our people engaged in all corporate matters. We have a number of communication channels to ensure that our messages, news and information are available for all ADNEC people. The internal communication ensures that these messages are not only downward (from management to employees) but also upward (employees to management) through surveys and staff suggestion initiations, and horizontal (across departments and employees). MYmag – Company Magazine ADNEC’s company magazine is by ADNEC people for ADNEC people. Starting 2015, MYmag is being published in its’ electronic version only. This is part of ADNEC’s continuous efforts in promoting sustainability, which is one of the main principles that we are committed to in all our work, for the future of the new generations. MYnews – Internal Newsletter ADNEC has a monthly newsletter that enables ADNEC people to stay up-to-date with current activities and achievements. It is published on ADNEC’s intranet (MYweb) as well as being displayed in our internal offices and notice boards. MYweb – Internal Website Through our MYweb, we publish daily news stories allowing all ADNEC people to have up-to-date and instant information. The internal website is the primary place to visit to find information.

MYsite – Internal employee profile ADNEC provided an internal social site located on our intranet where our people have their own profile on MYweb. This profile captures details about our people’s skills, experiences, interests and much more. MYsite allows our people to post blogs, upload photos and comment on other’s stories and news as well as get alerts on new posts by the people they find interesting. MYcontribution – staff suggestion scheme As part of ADNEC’s continual drive to strive for excellence, promote knowledge sharing and improvement, and encourage staff engagement, ADNEC allocated an internal initiative for encouraging innovation. Your Offers ADNEC allocated a page on the intranet to keep our people updated on the latest deals and offers for ADNEC people. Town hall meetings and staff conferences ADNEC is committed to two all staff gatherings a year. These meetings encourage teamwork, networking and enable ADNEC people to ask questions to senior management.

Our Committees Green Team

To lead ADNEC and its people to being the most sustainable, environmentally conscious and aware exhibition organisation in the Middle East.

ADAEP Committee

To prepare the documents for ADAEP

National Day Celebrations Committee

To plan and execute the celebrations of Flag Day, National Day and Commemoration Day.

Knowledge Management Team

To capture, share and use information to help ADNEC people make great decisions. It's about making sure that individuals and teams have access to relevant information to better achieve objectives.

Internal Excellence Awards Team

}} }}

Annual Staff Conference

To plan and execute the suggested ideas for the annual staff event.

Mingle Team

To encourage, empower and inspire networking between all ADNEC employees, specially ladies.

To announce, evaluate and judge the submissions. To raise the culture of excellence across the company.

Sustainability and CSR

ADNEC is passionate about operating as a responsible corporate company. We are committed to balance our environmental, economic, and social objectives to develop a sustainable corporate business model. In alignment with our core values, ADNEC is committed to continuous improvement in not only our services and products, but in all that we do to conserve resources, prevent waste and foster environmental, social and financial sustainability for the benefit of for our stakeholders including shareholders, employees, customers and the wider society. We actively increase knowledge, understanding and awareness across all our ADNEC people encouraging participation and engagement in our sustainability initiatives.

Annual Report 2015 : 49

Sustainability and CSR

Sustainability Memberships

Abu Dhabi Sustainability Group (ADSG) The Abu Dhabi Sustainability Group (ADSG) promotes sustainability management in Abu Dhabi by providing learning and knowledge sharing opportunities for government, private companies and not for profit organisations in a spirit of cooperation and open dialogue. ADNEC formally joined ADSG in 2012, and since then we have actively participated in a number of development workshops. In addition, ADNEC is represented in the Facilitation and Coordination Committee which reports directly the ADSG Management.

Abu Dhabi Sustainability Week (ADSW) An Abu Dhabi government initiative, is the ground-breaking global forum that unites thought leaders, policy makers and investors to address the challenges of renewable energy and sustainable development. ADNEC as a venue and services provider is proud to work closely with Masdar (the key owner of this event) to make ADSW and its World Future Energy Summit as the largest gathering on sustainability in the Middle East and a significant forum in stimulating the international dialogue and action.

UFI Sustainability Development Committee ADNEC is a member of the UFI Sustainability Development Committee. The UFI Committee on Sustainable Development was formally established in 2008 to support UFI as it focuses on the issue of Sustainable Development in the Exhibition Industry. ADNEC was one of six members who actively helped the UFI Sustainability Development Committee create the Sustainability Reporting Framework for the exhibition industry.

Annual Report 2015 : 51

Caring for the environment Here at ADNEC it is our policy to continuously evolve and implement practices that deliver social and environmental benefits. We have a dedicated team in place to tackle environmental issues comprising representatives from various departments who meet on a regular basis to discuss new recycling ideas. STOP and Drop 2015 ADNCE Stop and Drop campaign took place from Tuesday 3rd until Thursday 5th, February at key locations around ADNEC. Stop and Drop targets all visitors to ADNEC as well as internal staff and companies. To generate more interest ADNEC worked with Abu Dhabi Week magazine to garner interest for the campaign. Donated reusable items are given to Red Crescent to support the UAE Show Compassion Campaign. All non-reusable items are recycled. Over the 3 days of campaign, we have collected 29.5 Kgs of paper & carton which saved 38.94 kg of CO2, as well as by recycling 2 kg of plastic, saving 4 kg of CO2. Earth Hour 2015 As part of its participation in Earth Hour, ADNEC employees participated in a short video making a pledge to save energy. The event was conducted on Saturday 28 March, 2015. ADNEC turned off some lighting in unused areas for one hour. As a result, 2,034 KWH energy was saved, avoiding 1.042 Kgs of CO2 emission. E-waste Stop and Drop ADNCE Stop and Drop initiative took place on June from Tuesday 9th till Thursday 11th June 2015 . The initiative was for both external and internal people. Donated reusable items were sent to the Red Crescent. Electronic items like mobile phones, chargers, televisions and laptops were sent to LTG corporate for recycling. Environmental Day ADNEC conducted an environmental awareness session on 16th June, 2015 to mark the International Environmental Day. Paperless Day ADNEC’s internal paperless day increases the awareness about the impact of paper consumption and increased paper printing. Paperless day was conducted on 30 July, 2015.

REVA Machine: The REVA machines operated from January to August, 2015, collected a total of 36,350 tonnes of plastic bottles and 2.890 tonnes of tin cans during this period. The proposed new reverse machine will be installed in January, 2016. As part of REVA machine collection drive in 2014, donations were collected for Gulf Autism Centre. The students of Higher colleges of Technology Presentation As part of an awareness drive, HCT students made a presentation on ADNEC’s sustainable initiatives. The students used the REVA machine as part of their activities.

Sustainability and CSR

Weight of materials recycled through our Abu Dhabi School Programme

1.268 tons

Weight of materials recycled from REVA machines

39.24 tons

CO2 emission savings from recycling

227.090 tons

Weight of bio-diesel produced

96.56 gallons

School Recycling Programme ADNEC continued its school recycling programme collecting plastic bottles and paper waste from schools based in Abu Dhabi. A total of 1.268 tonnes was collected with 373 kilogrammes from Al Dhabianya School, 103 kilogrammes from Al Suroor School and 792 kilogrammes from Al Jawhara School. Waste and Disposal Management ADNEC continued working with AVERDA Waste Management Solutions until August, 2015 after which the contract was awarded to DULSCO who started operating from September 2015. ADNEC’s waste management machines operate 24 hours to ensure safe and secure collection, segregation and storing of waste at the venue. In 2015, ADNEC saved around 227,090 tonnes of CO2 by recycling 144,781 tonnes of cardboard, aluminium and paper.

ADNEC saved around 227,090 tonnes of CO2 by recycling 144,781 tonnes of cardboard, aluminium and paper.

ADNEC participated for the third consecutive year in the ‘Play for Life’ football tournament, organised by the Imperial College London Diabetes Centre (ICLDC).

ADNEC’s relationship began with Abu Dhabi based Gulf Autism Centre four years ago when ADNEC provided, along with other special needs and schools, free passes for our Live Events.

Annual Report 2015 : 53

Health and Safety ADNEC has a dedicated Health and Safety team who are responsible for the development of the ADNEC’s safety management system with the objective to improve the health and safety performance of the company and to raise EHS awareness and compliance in all our operations. A safe place to work ADNEC is committed to maintaining high standards of safety and welfare for all its employees. All members of staff are provided with: • • • • •

A safe place to work Clear and consistent health and safety policies and standards A management team that is accountable for implementing agreed safe systems of work Safe work equipment Training, to equip all staff with the necessary knowledge to allow them to work safely

Environment, Health and Safety Management System (EHSMS) ADNEC’s EHSMS has been approved and accredited by the OSHAD (Occupational Safety and Health Abu Dhabi) Centre. This initiative was developed to regulate and maintain an occupational health and safety culture in the exhibition and event sector both at Abu Dhabi National Exhibition Centre and across the Emirate of Abu Dhabi. In addition to complying with legal UAE requirements, a positive health and safety culture within the exhibition and event sector in Abu Dhabi enables ADNEC to manage and control risks sensibly, reduce accidents and ill health and reduce related costs to our businesses.

An additional 60 first aid kits and fire extinguishers were installed at different locations throughout ADNEC for additional safety and emergency response.

Sustainability and CSR

Operational Excellence ADNEC Health and Safety worked closely with other departments in ensuring compliance in successful exhibitions and events. The incident rate decreased from previous years with increased reporting via updated Health and Safety database management system and reporting. Major Highlights }}

IOSH trainings were conducted for all ADNEC staff


PASMA training was conducted for the nominated staff.


Four evacuation stair chairs were installed around site.


ADNEC crisis management and BCM project commenced with documentation review and gap analysis. This phase is finished now and Business Impact Analysis Phase is underway.


ADNEC Duty Manager and Duty Director procedures were rolled out and DM and DD phones were handed over.


Successful execution of major events such as IDEX 2015, WFES and other shows with successful compliance to H&S


Conducted table top/ ADNEC Crisis Management Simulation exercise with all duty managers and director and senior management


Successful execution of the major events such as ADIPEC 2015 in coordination with civil defence and Health Authority - Abu Dhabi (HAAD) on emergency and crisis management


Completion of the ADNEC BCMS (Business Continuity Management System) in line with NCEMA 7000:2015


Update and re-installation of ADNEC assembly points


Established on site PPE selling point for the contractors


Rolled out a successful health and safety campaign under the title “HS Rules and Regulations in Events” for all ADNEC staff and contractors. The compliance to ADNEC PPE


Contract awarded for the update of ADNEC EHSMS and start to the first step of integrating all the management systems in to one IMS (ISO 14001, OHSAS 18001, OSHAD, ISO 22301 and ISO 9001)


Successfully set up the incident and near miss reporting through ADNEC SharePoint


Trainings conducted for ADNEC staff and contractors

Health & Safety Audit OSHAD (Abu Dhabi Occupational Safety & Health Centre) carried out a detailed audit on ADNEC EHSMS in June 2015. Findings and recommendations are being actioned upon. Site / Facility Upgrade: • An additional 60 first aid kits and fire extinguishers were installed at different locations throughout ADNEC for additional safety and emergency response. • Emergency route painting was implemented within the loading bay areas to assist directing people during emergency evacuations. • Updating and re-installation of ADNEC assembly points around the site. ADNEC Business Continuity Management System (BCMS) • ADNEC successfully completed the Business Continuity Management System project in line with NCEMA 7000 and ISO 22301. • Implementation of this project is in progress.

Annual Report 2015 : 55

Health and Safety Trainings ADNEC ensures that all its employees have relevant training to ensure they can deliver operational excellence. ADNEC people received training in 2015 in the following

IOSH trainings for designated and nominated ADNEC staff


Fire Marshal – In-house by H&S team


H&S in events & exhibitions – In-house by H&S team


Employee Awareness Sessions As part of ADNEC’s commitment to sustainability, we invite a number of health care providers who facilitate wellness and information sessions for our employees at our venues: • • • •

Healthy ADNEC - Gym membership with discounted rate for ADNEC staff and contractors. Breast Cancer Awareness Heat Stress Awareness and Guidance Ramadan Health and Safety Guidance

Group photos




4 2



7 1 - 2 - 3 - 4 -

World Future Energy Summit ADIPEC 2015 ADNEC participation in TAWDHEEF exhibition IDEX 2015 opening ceremony

5 - Health Care exhibition 6 - International Conference on Applied Energy 7 - ADIHEX 2015

Annual Report 2015 : 57




11 2



14 8 - Earth Hour 9 - ADNEC football tournament 10 - ADNEC donates to Gulf Autism Centre 11 - ADNEC celebrates National Day

12 - Emirati Women’s Day 13 - ADNEC celebrates Flag Day 14 - Al Ain Convention Centre celebrates Flag Day

‫أكتوبر‬ ‫أفضل نسخة من معرض‬ ‫أديبيك حتى تاريخه‬

‫التقرير السنوي ‪58 : 2015‬‬

‫سبتمبر‬ ‫افتتاح فندق ألوفت أبوظبي‬

‫أكتوبر‬ ‫| |إنجاز المرحلة الثانية من‬ ‫مركز أدنيك‬


‫| |أديبيك يشغل المساحة‬ ‫الكاملة للمركز‬

‫‪Most successful ADIPEC so far‬‬

‫يونيو‬ ‫| |افتتاح المرحلة الثانية من‬ ‫مركز اكسل لندن ومركز‬ ‫المؤتمرات‬ ‫| |بدء األعمال االنشائية لفندق‬ ‫ألوفت اكسل لندن‬

‫‪September‬‬ ‫‪Aloft Abu Dhabi Hotel‬‬ ‫‪opened‬‬

‫‪October‬‬ ‫فبراير‬ ‫| |اإلنتهاء من أعمال بناء جدار‬ ‫الرصيف وجسر المشاة‬

‫‪}} ADNEC Phase 2‬‬ ‫‪completed‬‬ ‫‪}} ADIPEC holds full site let‬‬

‫| |آيدكس يشغل المساحة‬ ‫الكاملة للمركز‬

‫يونيو‬ ‫| |أدنيك تستحوذ على‬ ‫إكسل لندن‬


‫| |تنظيم أول فعالية لـ “صيف‬ ‫في أبوظبي”‬

‫‪}} Opening of of Excel‬‬ ‫‪London phase 2 and‬‬ ‫‪and ICC at Excel London‬‬ ‫‪}} Aloft ExCeL‬‬ ‫‪construction starts‬‬

‫‪February‬‬ ‫‪}} Completion of quay‬‬ ‫‪wall & pedestrian‬‬ ‫‪bridge‬‬

‫‪2010‬‬ ‫أبريل‬

‫‪}} IDEX holds first full‬‬ ‫‪site let‬‬

‫فبراير‬ ‫انجاز المرحلة األولى من مركز‬ ‫أدنيك‬

‫‪June‬‬ ‫‪}} ADNEC acquires ExCeL‬‬ ‫‪London‬‬


‫تنظيم أول حفل موسيقي‬ ‫في مركز أبوظبي الدولي‬ ‫للمؤتمرات‬



‫‪First concert in ICC Abu‬‬ ‫‪Dhabi‬‬


‫‪2007‬‬ ‫فبراير‬

‫‪Capital Centre land sale‬‬ ‫‪launched‬‬



‫استضافة آيدكس ألول مرة‬ ‫في المركز‬

‫‪January‬‬ ‫‪50% increase in the size‬‬ ‫‪of World Future Energy‬‬ ‫‪Summit‬‬

‫تعيين فريق إدارة جديد‬

‫‪Phase 1 of new Exhibition‬‬ ‫‪Centre completed‬‬

‫بدء األعمال االنشائية لمبنى‬ ‫كابيتال جيت‬






‫بدء بيع أراضي كابيتال سنتر‬

‫‪}} 1st Summer in Abu‬‬ ‫‪Dhabi staged‬‬

‫ازدياد المساحة المخصصة‬ ‫للقمة العالمية لطاقة‬ ‫المستقبل بنسبة ‪50%‬‬

‫تنظيم أول حفل زفاف في‬ ‫قاعة المعارض لألفراح‬





‫‪February‬‬ ‫يناير‬

‫‪March‬‬ ‫‪First wedding held in Al‬‬ ‫‪Ma’ared wedding hall‬‬


‫إطالق برنامج الستقطاب‬ ‫منظمي المعارض الدوليين‬

‫‪Capital Gate construction‬‬ ‫‪starts‬‬

‫استضافة القمة العالمية األولى‬ ‫لطاقة المستقبل للمرة األولى‬

‫‪New management team‬‬ ‫‪recruited‬‬

‫تأسيس أدنيك بموجب‬ ‫مرسوم‬

‫‪IDEX staged for first time‬‬ ‫‪in new Centre‬‬

‫‪May‬‬ ‫‪Program launched to‬‬ ‫‪attract international‬‬ ‫‪organisers‬‬

‫‪August‬‬ ‫‪January‬‬ ‫‪Host the First World Future‬‬ ‫‪Energy Summit‬‬

‫‪ADNEC formed by Decree‬‬

‫أكتوبر‬ ‫ديسمبر‬ ‫نوفمبر‬ ‫معرض أديبيك يصبح حدثًا‬ ‫سنويًا‬

October Opening of Aloft Excel London Hotel


December Total economic impact since the exhibition and conference centre first opened in 2007 is AED 17.9 billion

‫نوفمبر‬ ‫أكبر معرض أديبيك حتى‬ ‫تاريخه‬

‫افتتاح توسعة مركز العين‬ ‫للمؤتمرات‬

‫بلغ إجمالي االزدهار االقتصادي‬ ‫منذ افتتاح مركز المعارض‬ 2007 ‫والمؤتمرات ألول مرة عام‬ ‫ مليار درهم إماراتي‬17,9 ‫قيمة‬


‫القيمة المضافة اإلجمالية‬ ‫(األثر االقتصادي) ألدنيك وصلت‬ ‫ درهمًا‬3.478 ‫إلى‬

December ADNEC’S GVA (Economic Impact) reached AED 3,478 Billion


ADIPEC Annualised

2014 November Largest ever ADIPEC

March Opening of the new Al Ain Convention Centre extension




‫أكتوبر‬ ‫فوز أدنيك باستضافة القمة‬ ‫العالمية للطاقة والمؤتمر‬ 2019 ‫العالمي للطرق في عام‬



October June Won the bid to host World Skills 2017

September ADNEC wins the SKEA awards in the Gold category

Launch of the 1st Sustainability Report based on the GRI framework

AEO ‫فوز أدنيك بجائزة‬ ‫لالستدامة للسنة الثانية‬ ‫على التوالي‬

‫أدنيك تفوز بجائزة الشيخ‬ ‫خليفة في الفئة الذهبية‬



‫يونيو‬ ‫فوز أدنيك باستضافة معرض‬ 2017 ‫مهارات عالمية في عام‬

‫أدنيك تفوز بجائزة أفضل مركز‬ ‫دولي للسنة الثانية على‬ ‫التوالي من رابطة منظمي‬ ‫المعارض‬

‫سبتمبر‬ ‫إصدار تقرير االستدامة األول‬ GRI ‫استنادا إلى تقرير‬

‫يونيو‬ ‫تطوير البنية التحتية لمشروع‬ ‫كابيتال سنتر‬

Large international congress wins including the World Energy Congress and the World Road Congress, both in 2019


July ADNEC wins AEO Sustainability Award second time in a raw

AEO ‫فوز أدنيك بجائزة‬ ‫لالستدامة من رابطة منظمي‬ ‫المعارض‬




ADNEC wins International Venue of the year at AEO Awards for 2nd year in a row

‫استضافة المؤتمر العالمي‬ ‫لطب العيون‬


‫| |اطالق النسخة األولى‬ ‫لمعرض نافدكس‬ ‫| |رقم قياسي جديد آليدكس‬ ‫في عدد العارضين والزوار‬

‫إطالق معرض ومؤتمر األنظمة‬ ‫غير المأهولة (يومكس) خالل‬ 2015 ‫معرض آيدكس‬

Developing the infrastructure of Capital Centre


February Host World Ophthalmology Congress

July ADNEC wins Sustainability Award at AEO Awards

February ‫فبراير‬ ‫رقم قياسي جديد آليدكس‬ ‫في عدد العارضين والزائرين‬

‫مارس‬ ‫فوز أدنيك باستضافة مؤتمر‬ ‫السكري العالمي في عام‬ 15,000 ‫ ويتوقع مشاركة‬2017 ‫وفدًا فيه‬


February }} First NAVDEX launched

‫يناير‬ ‫إعادة تخطيط الطرق المحيطة‬ ‫بالمركز واالنتهاء من أشغال‬ ‫مظلة المنصة الكبرى‬

January Road re-alignment and Grandstand canopy completed

‫ األكثر‬2015 ‫معرض آيدكس‬ ‫نجاحًا مع رقم قياسي جديد‬ ‫في عدد العارضين والزائرين‬


}} Record breaking IDEX in number of exhibitors and visitors

Record Breaking IDEX in the number of exhibitors and visitors

January Host World Future Energy Summit

Launch of the new unmanned systems exhibition and conference (UMEX) co-located with IDEX 2015


‫استضافة القمة العالمية‬ ‫لطاقة المستقبل‬


March Won the bid to host World Diabetes Congress 2017 with expected 15,000 delegates

‫إتمام تطوير مدخل كبار‬ ‫الشخصيات‬


VIP Entrance enhancements completed

Most successful IDEX 2015 so far with recordbreaking exhibitors and visitors numbers


‫اإلطــار الزمنـي لمجموعة أدنيك‬


Annual Report 2015 : 59

ADNEC Group Timeline

‫افتتاح فندق ألوفت لندن‬ ‫اكسل‬

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