BEZTAK PROPERTIES

Duties And Responsibilities

• Increasing occupancy with digital marketing campaigns

• Use of marketing software to execute successful leasing, marketing and advertising strategies individualized to each specific property

• Manage overall brand development and maintain branding, images and copy for corporate website, individual residential apartment websites and individual commercial/office websites

• Execute successful SEO and SEM strategies and manage social media presence; including Facebook, Google+, Yelp and ApartmentRatings, for all properties

• Develop and implement pre-construction and operating property marketing plans and materials

• Leasing and marketing training

KNOWLEDGE, SKILLS AND EXPERTISE

• Over 20 years of experience in leasing, training, advertising and marketing for class A, B and C urban and garden residential apartments, corporate suites and senior living communities

• Marketing software: Yardi/RentCafe, VaultWare, MaxLeases, Reputation Manager, LeaseHawk

• Management and production of responsive website

• Management and production of marketing brochures, animated and computer generated video and still renderings

• Wrote, developed and presented multiple course leasing and marketing training programs specific for the apartment industry

Education

• Bachelor of Arts, Michigan State University

ALEX WANCIER VICE PRESIDENT, COMMERCIAL DIVISION