LinkedIn Tips for Business
LinkedIn Tips for Business Development: Establishing Your Online Brand
By Sam Falcone
LinkedIn Tips - Part 2
The traditional narrative surrounding LinkedIn is that it solely exists to serve job hunters and individuals seeking to expand their professional network. Within the past few years, however, more and more business owners have begun to realize that this narrative is only a partial truth. In addition to the aforementioned benefits, LinkedIn Company Pages serve as a highly effective tool for strengthening a company’s brand, developing new business leads, and enhancing relationships with existing clients and customers.
you’d be surprised to learn how often a LinkedIn Company Page is incomplete, out-of-date, or provides little to no insight into the organization’s mission and goals. It’s essential that your company’s LinkedIn page includes a strong company overview (i.e., your company’s story and vision), URL to your company’s website, a clear logo and banner image (for LinkedIn’s recommended image sizes, click here: https://bit.ly/2Gefdw4), and contact information, including address, phone, and email.
LinkedIn is often one of the first places prospective clients look when they want to learn more about an organization. Therefore, it’s essential that your company’s voice and overall brand are well-articulated throughout every facet of your company page. When a prospective client visits your company’s LinkedIn page, your goal is for them to walk away with a better understanding of your organization and an increased interest in establishing a business relationship.
2. Establish a Consistent Posting Rhythm
Whether you’re a small business owner or a Fortune 500 CEO, here are five tips for establishing brand awareness, driving website traffic, and achieving your online marketing goals. 1. Ensure All Company Information is Complete A LinkedIn page with insufficient or outdated information is one surefire way of deterring new customers. While this may seem like common sense, 50
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It’s essential that, once your LinkedIn Company Page is set up, you establish a schedule for sharing content on a regular basis. For those struggling to find content to share, the Social Media Content Rule of Thirds is a good philosophy to live by: one-third of the content promotes the business and drives sales, one-third shares thought leadership, case studies, and industry news that will benefit your audience, and one-third engages your audience and humanizes your brand. The timing of your posts also plays a sizable role in determining your success. Tuesdays, Wednesdays, and Thursdays tend to be the most effective days to post on LinkedIn, whereas weekends and afterwork hours typically get the least engagement and visibility. Additionally, aim to share your content between 10 AM to 2 PM, as this is often when LinkedIn traffic is at its highest.