AGENCY FOR DIVERSITY IN ENTREPRENEURSHIP
“Adive, the confidence bet”
Presentation Supplier Diversity Program « Leading the change in mentalities and market behaviors »
Adive, All rights reserved 16/03/2011
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About us… SMEs / Large corporations
The Agency for Diversity in Entrepreneurship (Agence pour la Diversité Entrepreneuriale, non-for-profit organization) has been created in February 2009. We are supported by EADS, KPMG, BMS, Facéo, Ashoka and Acsé:
Our missions Create a direct relationship between SMEs settled in disadvantaged areas (as defined by the French government) or minority-owned businesses and large companies. Help these SMEs to increase their sales, develop their activities, generate jobs and wealth creation in order to foster social and economic development of disadvantaged areas. Implement a sustainable and diversity-oriented procurement program within large companies. Adive, All rights reserved 16/03/2011
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1. Context 2. Our solution 3. Our impact
French and international large corporations
SMEs / Large corporations
Two business partners ignoring each other (1/2) SME settled in disadvantaged areas or minority-owned businesses
The situation of entrepreneurs in disadvantaged areas
Missed procurement opportunities
Competitive businesses
Strong entrepreneurial dynamism (settingup rate, entrepreneurial desire… ) Strategic territorial rooting Flexibility and reactivity
Significant procurement spendings
Lack of commercial outcomes
Lack of network, of visibility, distorted image Development barriers (-30% in durability and job creation)
Incomplete CSR positioning
Fragile socioeconomic context
Reinforced isolation (unemployment rate, stereotypes…) Lack of driving forces for economic development
Adive, All rights reserved 16/03/2011
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1. Context 2. Our solution 3. Our impact
SMEs / Large corporations
Two business partners ignoring each other (2/2)
SME settled in disadvantaged areas or minority-owned businesses
French and international large corporations
Competitive businesses
Missed procurement opportunities
Under-efficient procurement practices Traditional suppliers (Tier 1) oversized and very integrated
Lack of commercial outcomes
Significant procurement spendings
Unrivalled source of income for SMEs economic development 10 times the amount of public procurement (according to Pacte PME)
Fragile socioeconomic context
Incomplete CSR positionning
The situation French and international large corporations
Procurement and CSR disconnected Local rooting neglected Diversity dealt with only through HR
Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
SMEs / Large corporations
A simple idea: create the link between these two role players
•Identifies and qualifies SMEs •Presents business opportunities •Helps building capacity
Supplier Diversity Program
Supply competitive services and products
Qualified SMEs
•Provide assistance in program development and management •Provides large companies with relevant information about SMEs
Large corporations
Provide with business opportunities Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
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How does Adive identify entrepreneurs and SMEs?
Consultation of on-field partners
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Identification according to precise criteria
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Qualification
during a on-site interview
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SMEs / Large corporations
Registration in our data base
Optimal on-field networking (business incubators, business setting-up support networks, Chambers of Commerce, Business Clubs…)
Businesses settled and having an actual activity in a disadvantaged area (as defined by the French government) OR Minority-owned businesses Collection of legal documents and precise pieces of information (balance sheets, numbers of employees, references…) Subscription on Adive’s on-line platform, accessible to procurement officers
Precise data to meet procurement officers’ expectations and ease matchmaking Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
SMEs / Large corporations
Connecting buyers and suppliers
Identification of procurement needs and opportunities
Consultation of Adive’s data base
Competition with other suppliers
1. Well-tried processes to allow matchmaking Systematic reporting and feedback to better understand buyers-suppliers relationship and built capacity among SMEs
2. Organizing events, on-field or at our partners’ to Present products of suppliers and needs of the buyers Present business opportunities and ease networking Promote the dynamism of disadvantaged areas Exchange good practices between buyers Allow our partners to get involved in Adive’s projects management and implementation
No quotas, only competitiveness matters Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
SMEs / Large corporations
Our web platform, a simple tool to connect suppliers and buyers
Interface for SMEs Detailed registration form for a full description of the activity Product listing according to 5 categories Upload of legal and administrative documents
Interface procurement officers Large range of products and sub-products Possibility to search specific suppliers User-friendly interface to publish requests for proposal
Registration systematically checked by Adive’s team Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
Raise awareness…
Audit…
Provide support...
SMEs / Large corporations
Help to the program’s implementation within large corporation … among top management, procurement department and business units buyers about a strategic program for procurement ands CSR positioning … procurement practices thanks to a dedicated methodology, to evaluate organization, relations with suppliers, reporting tools and to identify business opportunities … to the program implementation and coordination thanks to training, pedagogical tools, and by processing RFPs
Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
SMEs / Large corporations
Supplier Diversity Program in a large corporation Top management CEO and executive comitee Communicates on the program’s strategic criteria Defines the strategic orientations Sets up the objectives
Procurement service CPO
Supplier Diversity Manager
Defines internal needs Launches proposals and calls upon certified suppliers
Sets up and coordinates the program Communicates and does internal lobbying Is in contact with the partners (Adive and consultants) Organizes trainings and participates to events
CSR department CSR Manager Supports the program Communicates on results Supports the project (mentoring,‌)
Adive’s qualified suppliers
Traditionnal suppliers Subcontract a part of the commission to SD certified suppliers Set up a SD program
Answer proposals Get qualified Benefit from mentoring Adive, All rights reserved 16/03/2011
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1. Context
2. Our solution 3. Our impact
SMEs / Large corporations
Adive: a crossroad between stakeholders
Chosen on-field partnerships Complementarities with existing programs for supporting entrepreneurs
Strong link with Supplier Diversity role players in the world A unique insight on international sustainable procurement practices
Narrow cooperation with public institutions Promoting our actions and bringing our expertise
Direct relationship with our partners in large firms to meet procurement officers’ expectations Adive, All rights reserved 16/03/2011
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1. Context 2. Our solution
3. Our impact Objectives
Economic Developping SMEs
Social Changing perceptions
Territorial Breaking isolation
SMEs / Large corporations
Creating conditions of success for entrepreneurs Résults
Ensure durability, economic development and job creation Get involved in large firms‘ supply chains Built capacity among entrepreneurs
Within a year, 150 qualified entrepreneurs, 100 SMEs in competition for RFPs Answers for more than 500 000€ worth of contract, 100 000€ won Participation in training sessions
Exemplarité et ascension sociale Renouveler le tissu économique français Nouvelle génération d’entrepreneurs à l’image de la France de 2010
Success stories for our entrepreneurs (Phileog, Goodcomm…) New reflexes in commercial relationships for our partners Enhancive commercial references
Relier les entrepreneurs aux grandes entreprises, moteurs du développement sur leur territoire Rétablir l’égal accès au marché pour les territoires enclavés
On-site visits in La Courneuve, Aulnaysous-Bois (93), Trappes (78) and CorbeilEssonnes (91) with around 20 buyers Already 5 networking events organized with our partners BMS, EADS and KPMG
Impact assessment tools: systematic reporting and poll on the profile of entrepreneurs from disadvantaged areas Adive, All rights reserved 16/03/2011
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1. Context 2. Our solution
3. Our impact Commercial advantages
Organizationnal
stakes Innovative CSR positioning
SMEs / Large corporations
Giving procurement departments a strategic dimension
Privileged relations with local suppliers Reactivity and innovation potential of new suppliers Opening to the countries of origin of new suppliers Set procurement strategy and CSR positioning on the same line Get the staff involved through the creation of a job of supplier diversity manager Foster local rooting of the company to become a local driving force Limit environmental impact of transports from remote suppliers Promote original CSR commitment
International perspective Get involved in a worldwide dynamic through links between Adive and Supplier diversity stakeholders in the world Homogenize practices between French and international entities Promote an original involvement with international partners Adopt practices of the largest corporations in the world
Impact assessment tools: qualitative studies during our events and methodology Social Return On InvestmentŠ Adive, All rights reserved 16/03/2011
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1. Context 2. Our solution
SMEs / Large corporations
3. Our impact Key development areas
What has been done
What is being done
Next steps
Develop our program with new partnerships with big companies and on new territories
Continue to build capacity among stakeholders to change procurement practices on the long term
Web platform to connect buyers and suppliers Awareness raising among 35 large companies and public institutions Enhanced visibility on national media First development opportunities in the North and the South-East of France
Cooperation with the business school HEC for a 3 days training program for entrepreneurs Participation in a INSEAD executive program for procurement officers Development of a « Supplier Diversity » guide and E²E Workshops
Objective: get 10 companies involved in Adive’s actions Objective : 500 SMEs by the end of 2011 to become the largest minority entrepreneurs network in France Identification of partners and entrepreneurs in provinces
Create a training program leading to qualification for entrepreneurs with a business school Renew and deepen training session for procurement officers
Adive, All rights reserved 16/03/2011
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Contacts
Mr. Majid EL JARROUDI Managing Director Social Factory 3 Boulevard Saint-Martin 75003 Paris Tél. : +33.1.42.74.42.08 Mob : +33.6.61.80.96.58 meljarroudi@adive.fr
Ms. Faty TANRIVERDI Director of Development Social Factory 3 Boulevard Saint-Martin 75003 Paris Tél. : +33.1.42.74.42.08 Mob : +33.6.98.63.41.14 ftanriverdi@adive.fr
Our website: www.adive.fr Our blog: www.adive.fr/blog Adive, All rights reserved 16/03/2011
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