Chapter 10 l Secondary Research
Methodology
10 Secondary Research Secondary research was conducted in order to review existing literature. Exploiting secondary data was very useful as it is widely available and it consists of highly relevant data (Ghauri and Gronhaug, 2005). Secondary data is a form of research, where the data is collected and processed previously for a different purpose (Babbie, 2009). The information was often provided as raw data or published summaries (Saunders et al, 2009). 10.1 Advantage of Secondary research The major advantage of using secondary data was that it allowed savings in time and money (Ghauri and Gronhaug, 2005). The existing research was sufficiently extensive and removed the need for the author to create relevant data. The second advantage of using secondary data was that it suggested suitable methods to tackle the research problem (Ghauri and Gronhaug, 2005). Reviewing previous academic research allowed the author to determine the most appropriate method for primary data collection.
MSc Dissertation l Aberdeen Business School
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