Chapter 18 l UTAUT
Findings
When asked whether the respondent’s company/university encourages them to use a smartphone, 40% replied with ‘neutral’, which could indicate that most organisation do not have policies regarding this matter. Smartphones play dissimilar roles in individual’s lives as tools to social network. 31% of the respondents are affected in their social interactivity if they would not possess a smartphone, 43% would not notice a difference. [Details of the statements are recorded in Table 1]
Statement Strongly Disagree
#1
#2
#3
#4
#5
3%
18%
21%
9%
13%
Disagree
6%
50%
45%
20%
30%
Neutral
33%
20%
18%
40%
26%
Agree
40%
10%
11%
20%
23%
Strongly Agree
18%
2%
5%
11%
8%
Table 1 – Social Influence data
MSc Dissertation l Aberdeen Business School
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