Chapter 12 l Survey
Methodology
permitted the author to create a more appealing and innovative interface [Figure
32],
which would otherwise not be possible with the
limited options of paper surveys or telephone interviews (Schillewaert et al, 1998). The attractive interface options meant that colour, different fonts, graphics and variety of appealing response formats allowed the questionnaire to be more inviting and easy to read (de Vaus, 2002).
Developed by author Figure 32 – Extract from questionnaire
Another method of increasing response rates is by following up nonrespondents (de Vaus, 2002). This was not possible with the dissemination among the RGU alumnus, because the author had no MSc Dissertation l Aberdeen Business School
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