EUBEA 2010
[second and third prize]
e
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Swisscom urban hacking Country: Germany. Organizer: Vok Dams Agency for Events and Live-Marketing. Client: Swisscom.
Date: February 11st, 2010. Target: Young swiss people. Location: Main train station Zurich. Budget: Up 200,000 to 300,000 euro. Event Type: Unconventional Event. Objectives: ‘Swissness’ is a term coined by the Swiss to position the country as a trendy brand on the global stage. These modern and trendy attributes are normally not used to refer to the former Swiss state-owned company Swisscom. The young target group had to be addressed in a more future-oriented way. Creative idea: The chosen marketing tool was ‘urban hacking’, that plays with the idea of people hacking into a specific content. About 100 actors ‘hacked into’ the events at Zurich’s main train station.
Under the motto ‘Wir für die Schweiz’ (‘United for Switzerland’), they suddenly appeared out of nowhere to celebrate together, embrace or cheer each other on. Then, they disappeared, as suddenly as they had appeared, in the crowd. A bestof video of all scenes was posted on YouTube the following day. A special touch of ‘Swissness’ was added to the video by a voiceover imitating a legendary sport commentator Matthias Hüppi. Results: The event accumulated 160,000 clicks in only two weeks. A strong presence on relevant Swiss online media was also reported: about 2,500,000 gross contacts on Blick.ch, 20min.ch and Goldentalents.ch.
Siemens top+ award 2009 Country: Germany. Organizer: phocus brand contact. Client: Siemens AG. Date: October 15th, 2009. Target: Siemens top management. Location: Berlin. Budget: Up 500,000 to 1,000,000 euro. Event Type: Internal Company Event/Company Convention.
Objectives: The goal was to stage a production that equally informed and captivated 1,250 Siemens AG executives. Creative idea: In order to anchor the highlights in the memory of Siemens employees, nominees became the focal point of the evening: spatially, thematically and dramaturgically. Under the leitmotif ‘Heroes’, the evening
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program was entirely focussed on potential winners. Within the curve of the stage that nearly filled the room, specific locations were dedicated to each of the three award's categories, each one with its own specificities. Whereas for the Business Awards and the Top Innovators intimacy a number of dialogue-oriented stage sets were created, the 150 nominees of the Team Awards were positioned as the focal point of the evening. Hidden at the beginning, the place of honor on stage for the 150 nominees formed its own formal level. This proximity favored the transmission of the nominees's emotions and enabled a timely progression of the award ceremony with an outstanding emotional pitch.
Swisscom urban hacking
Siemens top+ award 2009
Results: The C-level management and all visitors commented on the event and over 70% requested the project documentation.
www.besteventawards.com